How Long Does It Take To Make A Better Podcast? [Episode 204]
We’re investigating time in this four-part miniseries. Yesterday was all about your personal time-horizon. Today we're going to tackle the hard question that a lot of podcasters avoid: How much time does it take to make a better podcast?
Minimum effort for a better podcast: 8 hours per episode.
Par excellence effort for a better podcast: 100+ hours per episode.
Sensible effort for a better podcast: 20-50 hours per episode.
Do those numbers scare you? Or do you scoff at them? Both are acceptable reactions. But if you really are focused on making your next podcast a better podcast, they are good numbers to use for budgeting. Because many of the new shows coming out are budgeting that way… and those shows are becoming the norm of what better podcasts sound like.
Why you make your next podcast is up to you. Is it art? Is it business? Is personal? You get to choose the why and the how. It’s the what I’m interested in, and I hope what you’re interested in making is a better podcast.