We're always working hard to help you to grow your podcast. But, as podcasters we're a little addicted to measuring downloads when really, we'd love to be able measure people who listen to our show.
So, we've just introduced "Unique Listener Tracking" to your Captivate analytics as a free upgrade to all Captivate podcasters!
Right now, in your Captivate analytics area you'll see a new section called Audience Overview. Within this section you'll now be able to see the following unique listener data points:
Unique listeners today
Unique listeners yesterday
Unique listeners over the last 7 days
Unique listeners over the last 28 days
Unique listeners over the last 90 days
All-time unique listeners
This data is aggregated as:
A unique listener is defined as a listener from the same IP address and the same device within the presented timeframe. This is a way of estimating the number of people downloading your show. This is based on the IAB v2 guidelines.
This is part one of an analytics upgrade aiming to make it easier to estimate your true audience size and we're hosting a live webinar on this within our private, Rebel Base Media podcaster group over on Facebook next week to dig even deeper into this.
We've also added "Last updated" information to the top right of your analytics screen and your main Captivate dashboard so that you can see the last time we updated your data for you.