This is now the second post (actually it might be the third?) that I've talked about Jason Hornung. The difference with this post and podcast episode is that it is solely about Jason Hornung. This interview is also what led to me hiring Jason and his team to get a solid strategy in place for my Facebook ads. Instead of guessing what I thought would be the right message or right target audience, Jason and his team actually developed a real strategy for me based on data and KPI's (key performance indicators). I recently came back from an accelerator workshop in Madison, Wisconsin at Jason's and to say my brain was on overload would be an understatement. All in a good way of course. I'll continue to talk about my experience with Jason and his team as my ads start rolling out and I have actual numbers and data to share with you (I know, shocking. I'm not a huge fan of collecting and managing data, but there is no doubt it will be at the core of everything I do from now on). We launched a couple ads last week and I'll be launching more this week as well. One thing I do want to say, and this is kind of a bold statement, is that working with Jason and his team has probably been one of, if not the best, experiences I've had since I launched my business almost 8 years ago. They've set the bar pretty high and I'll be using them as my standard now when it comes to investing in my business. O.K., onto the interview! Questions I asked Jason What were you doing before building your Facebook Ad Agency? What is the Jason Hornung Agency? Can you share your journey into internet marketing? How did you transition into Facebook advertising? How should someone get started with Facebook Advertising? Where does content come into play with a paid traffic strategy? How do you work with clients? Agency? Products? [Tweet ""You buy one of these things and thinks it's going to magically start working for you." @JasonHornung]"] What You're Going to Learn How Jason started making money online as an affiliate marketer How a Google slap forced him to look at another way to grow his business How he built his team, after working 15 hour days  How you can profitably scale your offers online with Facebook Doing the RESEARCH! How Jason sets the foundation for their ad campaigns using a tool called 'The Inception Campaign Planning System' Who Jason studied in direct response marketing and advertising so he could apply the same strategies to Facebook Advertising Retargeting & Metrics... No doubt you've heard the term retargeting and you already know what metrics are. I'm pretty familiar with retargeting, but never have I heard it explained to the degree that Jason explained it. He talks about backwards engineering the process so you can get to your numbers before you even begin advertising. You need to know your numbers. Most people want to skip over this stuff because they're anxious to get ads up and think it's as simple as creating a headline, a graphic and a landing page. If you take that approach, you're going to set yourself up for a world of frustration. I'm going to stop attempting to share all the amazing knowledge Jason shares so you can get it directly from the man himself! [Tweet ""You need to establish what your numbers are going to be before you do anything." @JasonHornung"]   Where to Connect with Jason Website | Facebook | Twitter