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300 : Chris Green – What is your sustainable competitive advantage? Also is Merch by Amazon dead, too full, or is it just getting started?
3rd May 2018 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 01:12:13

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So for sure you know where Chris stands when it comes to the question: Is Merch by Amazon over saturated? Of course he would say not even close! It really is just getting started. Those of us Merch sellers feel the growth pains in our Merch accounts. We feel the throttling, the copycats and as Chris describes it: Amazon launches then comes back to fill in the details later. So thats what it is, you can’t take it personally. You have to roll, pivot and then go full on with whatever you do in this wild wild west-like ecommerce world we all play in. Btw.. He drops some really good advice on gaining some thinking time. Might just surprise you.

Mentioned:

Chris’ previous interview #100, #200 

Merch Dojo– Chris’ course on Making money on Merch by Amazon

Sponsors

Gaye’s Million Dollar Arbitrage List

Solutions4ecommerce

Scope from Sellerlabs

GoDaddy

Grasshopper

Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Stephen:                             [00:00:00]               I’m excited to talk about my sponsors today, Gaye Lisbey’s Million Dollar Arbitrage Group. Amazing, amazing group. This is a teacher. This is Gaye, she was a teacher. She is a teacher. Still. You need to learn. This is the type of environment you want to be in because she’s going to help you understand why, and I think that’s the hardest part of this business is understanding why. Why is the red one popular when the green one isn’t? Well, there’s usually a reason and what gay does is probably parsed that better than anybody and she’ll explain the reasons for those things. I think that’s really powerful. Yes, she puts out a list. You’re going to get a good use of that list if you get in the group. Now here’s the deal. The group isn’t always open, right? So you get on the waiting list and you can join the waiting list through my link.

Stephen:                             [00:00:46]               Doesn’t cost anything to get on a waiting list and if you like her service, which I find that most people do that, that’s why there’s not so many openings. Um, you’ll be with her for a long time. And so it’s amazing [inaudible], she’s part of Andy Slamon’s group, amazing freedom.com. Forward slash momentum. And you’re going to get in to the waiting list. That’s all I can get you on right now. You can use my name and see if that gets anywhere. But what I like about it, what I like about what they teach in that group or the things that are going on, you know the current things. I’ve seen a lot of stuff going on about stores going out of business. While here’s where the opportunity is, here’s why you want to do this. Hey, be cautious about this. You know what toys are us coming out, you’ve got to think about this and that’s the learning that you need to do.

Stephen:                             [00:01:30]               And Gay is better than anybody else I’ve seen. So amazing. Freedom [inaudible] forward slash momentum will get you to the waiting list. Then hopefully we can get you in the group and then you’re going to see me in there and we can chat anytime you’re ready. Karen lockers, group solutions, the number for e-commerce solutions for e-commerce dot com, forward slash momentum. It’s going to save you 50 bucks. Karen’s our account manager. We recommend her to everyone because she’s done so well for us. I mean, that’s quite frankly the reason we’d been paying her for last few years, but she’s become an important part of our team. Her and her team are so involved in our account. I just see the emails coming back and forth, hey, we did this for you. I just saw two listings today. I’m like, wait a second. Why did they show up? I didn’t put any listings up.

Stephen:                             [00:02:11]               They got a. They got a set off to the side by Amazon and they reactivate them for me. You know what I mean? That’s the stuff that just happens when you have a strong team and I can’t recommend Karen enough if you use a code momentum. Karen pays me. I don’t want to hide that. Of course we all know that, but you’re going to save $50 and it’s a great opportunity to really, really build out your team with somebody you can trust. That’s why I recommend them. So solutions for ecommerce solutions, the number for e-commerce dot com forward slash momentum is going to save you $50. Oh, and by the way, she’s going to do an inventory health report. Why is that important? Well guess what fees are going up. Is your inventory health number declining like ours is? Well, here’s why and what they can do.

Stephen:                             [00:03:00]               What I like is I get a spreadsheet from them and it says, Hey, here’s a bunch of inventory, here’s what we recommend. And I’m like, Yep, re refund. I mean a delete returned to us, blah blah blah, whatever it is. And it’s are destroyed and it just happens. That’s what I like. The other thing that I have Karen helped me with a lot is creating new listings. You know, we do, a lot of the researchers solves, we upload our images and then boom, magically the listing goes live and I don’t have to worry about it. Those are the services that Karen offers. Can’t recommend her enough solutions for e-commerce dot com, forward slash momentum. Save 50 bucks, use my code. You save $50 a month every single month and it’s a great service. Plus you get that free inventory health report. I think it’s a really powerful way, so I can’t.

Stephen:                             [00:03:45]               I’m so excited how many people have been joining here because I see it and I’m excited because the messages I get from people saying, hey, this is great. I finally feel like I can focus on something else because Karen and her team are watching this for me and you know, I highly recommend her. Next up is scale solar lamps and scope. Then we’ll sit it wrong. It’s amazing. I mean, it really is amazing when you sit back and think about, hey, I want to get this product up and it’s similar to this product and that’s what that product does well, well therefore, if that product does well, they have the right keywords, they’ve chosen things correctly, so guess what? You scope and you could see all that stuff and that’s what the most powerful thing in the world is to copy somebody who’s done it right.

Stephen:                             [00:04:28]               That’s what you want to. You want to take advantage of that, right? I mean it’s, it’s fair a to c and so therefore you can take and apply it to your listing and immediately get that same benefit. That’s what scope does for me. Sellerlabs dot [inaudible] forward slash momentum. It’s going to save you $50 on the service. Oh, by the way, it’s free to try, so sign up, try it and say, oh, this is how it’s done. Boom. And then you’re going to. The lights going to go on and you’re going to be like, man, I can get my products out there. I just can’t wait. Can’t wait. So our labs.com forward slash momentum. The other day I bought another domain. Yes, I bought another domain. It’s almost like A. I’m admitting guilt, but it’s because I had an idea and it was something that was a pretty good idea.

Stephen:                             [00:05:17]               I think it’s going to go pretty far and so what do I do? I go to try go daddy dot [inaudible] forward slash momentum and save 30 percent. So domains aren’t very expensive. You get a few services. It adds up a little bit and I usually buy it three years. I usually buy privacy by the way, I recommend that to buy that, you know, it’s not that much money, but when you can save 30 percent it makes it that much sweeter and it makes it easier when you’re buying domains and especially if you buy a bunch of domains. I am a domain collector and so I do tend to do that, but that 30 percent makes it a lot easier and I used to go down because what I like is I can pop in an address I’m thinking and it’ll say, nope, nope, try this version or try this extension and then boom, there it is.

Stephen:                             [00:05:58]               Hey, you better hurry before it goes away and the right, you know, and so try Godaddy.com, forward slash momentum save 30 percent. Also want to mention about grasshopper. Who was that? Just talking to somebody the other day and they were like, Oh yeah, use this company called grasshopper. I’m like, Dude, did you buy it through my link and save 30 percent? Hello? No, they miss that. So save 30 percent. It’s try grasshopper dot [inaudible] forward slash momentum. No surprise there, but you’re going to save 30 percent and what the real cool part about that is they’re using it for their private label business and it gives them virtually a second phone on their current phone without having to get another number. They can make up a vanity number. They don’t have to go and do all the grief and sign loan contracts. Pretty easy stuff, and so if you’re creating a brand that you want to identify, you want to look professional, you want to look like a real company. Grasshopper is a great tool. It’s an app you put on your existing phone and boom, you now have a customer service to. You. Now have a sales department, didn’t have a manufacturing division. You could forward it to somebody else. You can have it go to different voicemails, different departments, and it’s all included. So try grasshopper.com, forward slash momentum. Save 30 percent.

Cool voice guy:                  [00:07:13]               Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of e-commerce selling. Today. Here’s your host, Steven Peterson.

Stephen:                             [00:07:27]               Welcome back to the e-commerce momentum podcast. This is episode 300, man. Oh man, it’s so cool. It’s so cool to think about that 300 episodes. You know, I started this on my 15th birthday, uh, two plus years ago and to get to this place, it’s just a really cool, cool thing. And the people that, I mean, that’s the coolest things and what I appreciate so much is the notes from people saying, man, I really connected with Blah Blah, blah, that person and they did this and I’m like, isn’t that just so cool? Because these are real people with real stories running real businesses and it’s not always good news. Sometimes it’s hard and that’s what’s so cool. I think as the story. And I love a story as you guys know, so 300 Chris Green, of course it’s on every hundred. He’s allowed. He’s got everyone for now until 10,000.

Stephen:                             [00:08:17]               I’m going to kick them off at 10,000, 100. Um, but he, he, you know, it’s interesting. We end up in some cool places because I don’t want to just keep talking about the same stuff. And some of his, some of his advice is just so sound. Some of it’s so basic and you’d be like, oh, the, of course, but how many, how many of us are doing it? That’s what I always think about, and he gets us to have some really cool places in some really cool thoughts. He does pitches course merge. Dojo dot. I allow it. Um, I don’t benefit other than, again, if you take action, I win because you want. And to me if you won, I win because it’s just cool to me. I really appreciate what he does and he’s a solid guy who has delivered solid results for so long for so many of us.

Stephen:                             [00:09:02]               So it’s merchant Dojo.com. Let’s get into the podcast. All right. Welcome back to the ECOMMERCE momentum podcast. Very excited about today’s guest. Eight, because it’s a milestone that means I bring on a milestone guest and you know, I made this agreement along time ago in my mind like, Hey, every hundred episode I’m bringing on somebody who’s made a huge, huge impact in my life. And most people’s lives. I mean, you know, it’s funny, a whole bunch of people are forgetting it, but those of us who really appreciate it, don’t forget it and it’s Chris Green. Welcome back, Chris.

Chris:                                     [00:09:32]               Congratulations on its current prison.

Stephen:                             [00:09:36]               It’s crazy. I mean it’s, it’s, it’s, I can’t wait to hit number 3000. I mean, has that weird. I just love it. I love it. I love the people I meet. I love talking to people who are so smart and they, every time I get smarter I’m like, Oh my goodness. Oh my goodness. And you do that 300 times and all of a sudden you’ve got. You’ve got a pretty good knowledge base.

Chris:                                     [00:09:56]               It’s very, very cool. Very cool. Here’s a question for you to start this off. If you had known how hard it was to do 300 episodes, would you have started like what you were getting into?

Stephen:                             [00:10:13]               You know, it’s like most things, you know, you think, oh, it’s easy. He makes it look easy. You know, it’s funny, we were talking about going up on stage and there’s so many great speakers and I’m an OK speaker, but there’s so many great speakers. They make it look so easy, but when you’ve got to do it, it’s hard and you know, it really, you, it humbles, it humbles me. I don’t know if it humbles everyone, but for me it humbles me and my respect for those really powerful speakers who can just get up there and just wing it is through the roof. So I would not do this had I known how difficult it is and it’s the reason, quite frankly, most people don’t because it’s, uh, it’s so much work. I see so many people doing to people podcast or two people’s shows and stuff like that. That makes a lot of sense because it’s like Andy and nate and Lee, Ron, you know, we talk about it all the time. The three of them, two of them are always available. It’s great if three, but with two of them, they’re always available. So that makes it sustainable. When you’re by yourself. It’s a challenge. It’s a real challenge. [inaudible] John Lee Dumas gone from daily to I think twice a week he’s going to do it. Um, because he had crazy everyday podcast. Can you imagine that?

Chris:                                     [00:11:21]               Did the 2000 2008? He did a daily thing, but I don’t think it’s, it’s a, it’s revealing anything. He didn’t schedule one a day. He released one record. He had a system that he could manage all these things, so he made the difficult look easy and that I’ve actually really love to talk about that because I see that a lot. You know, let’s go there. Ten years, 10 plus years I’ve been working with across all kinds of, of Amazon platforms, from self-publishing because selling who merged to all these different things and people make it look

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