We talk about podcast repurposing a lot here at the Content 10x HQ, but just how necessary is it to attract and maintain a loyal following?
In my opinion, the Edison Research Podcast Consumer Report 2019 answers this question with a resounding – YOU MUST REPURPOSE YOUR PODCAST!!
This really insightful research study reveals lots of interesting insights about the podcasting audience in America and their behaviors. There’s a lot we can learn about this data from a content marketing and content repurposing perspective, so let’s dig in!
Tune into this podcast episode to find out:
Key findings from the Podcast Consumer Report 2019
How people aware of podcasts but not listening could become fans via repurposed content
Most people find podcasts via search engines and on social media – making repurposing essential