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Should Your Podcast Get Drawn Into The Spotifight?
Episode 7631st January 2022 • Podcast Pontifications • Evo Terra
00:00:00 00:10:35

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Spotify has long faced criticism while buying its way into having a

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larger slice of the podcasting pie.

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At all levels.

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But that criticism is reaching a crescendo and podcasters are taking action.

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Should you?

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Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

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So I suppose I cannot not talk about the Spotify

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thing, can I?

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This isn't

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a news show, nor is it an opinion show.

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However, I'm never afraid to display my own opinions to you.

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But this is a perspective show, and, not surprisingly, I do have a perspective on

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the Spotify-Neil Young-Joe Rogan spat.

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A few of them, actually.

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First off, if you have no idea of the spat of which I speak, bravo for

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you for avoiding all the crazy news.

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Nothing I'm about to say will make much sense at all without

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a primer on what's going on.

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It's just too much for me to recap.

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Luckily, today, Podnews has an excellent primer posted just this morning.

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I will put a link to that in the episode details.

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Before I get into this perspective shifting, I need

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to make a qualifying statement.

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I firmly believe your decision is your decision.

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As with any Podcast Pontifications episode, I'm not here to tell

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you what to think, only here to give you what to think about.

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Are you with me?

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All right, groovy.

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Now, if you find yourself in the "I'm A Podcaster And I'm Very Angry

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About Spotify" camp, consider the impact your actions, whatever you're

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going to do, will have on Spotify.

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I get it, you're angry.

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Spotify is not only profiting off of what Rogan is saying, but it's

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actually paying him to say it.

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There's not a lot of gray area there, I understand.

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But will removing your show from Spotify's directory impact Spotify financially?

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Will they know what's going to happen?

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Will they know that you've left?

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If you currently pay a Spotify-owned company to host your media files, remember

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they own more than Anchor, switching hosts will have a financial impact.

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Albeit perhaps a small one, depending on the size of your show.

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If you're using Spotify's monetization options, like providing premium

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content to people or perhaps using their ad server, then changing

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services will make a financial impact.

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But can you do that?

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Are you contractually locked in?

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If you're part of a Spotify-exclusive show, well, now you have a few

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more options, but also headaches of all these levers you can pull.

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Once you've examined all of the relevant questions for you, I want

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you to consider the impact your actions will have on your listeners.

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Pulling a show from Spotify means that anyone currently or in the

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future will no longer be able to listen to your show on what might

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be their preferred listening app.

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Perhaps you can mitigate that with a heartfelt plea to your listeners

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to make the switch to a different listening app, but you're not

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in control of that situation.

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They're going to make their own decisions, just like you make your own decision.

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And it's very likely that some of them, or maybe many of them, will not have

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the same strength of your conviction.

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Now, what if you're a podcaster who's not all that mad about this?

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Or maybe you're a podcaster who's even pro-Spotify?

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I have some perspectives for you as well.

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Remember earlier when I said that I would not tell you what to think?

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I am true to my word about that.

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Your decision is your decision.

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F.

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Scott Fitzgerald famously wrote, "The test of a first-rate intelligence

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is the ability to hold two opposing ideas in mind at the same time and

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still retain the ability to function."

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That makes sense.

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We're going to have to do that some of the times.

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Also, consider this situation right now is very fluid.

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It's evolving.

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So I'm reticent to predict any sort of outcome where this is going to land.

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There's too many things in flux right now.

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And it's not just podcasters and musicians having a go at this right now.

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It's investors, it's paying subscribers, it's the competition.

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It's

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the monetizable audience

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that pays

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for the ad-supported—not free—services

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you might be using.

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Nothing lasts forever.

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You should probably, at the very least, prepare for that.

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What happens to your podcast if, in fact, Spotify

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blinks?

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The answer

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is probably nothing.

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Or, it could signal the beginning

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of Spotify's potential

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exit from podcasting.

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Again, I'm not making a prediction about that.

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I'm not even saying it's a likely outcome.

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It's a potential outcome.

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One that you, like all of us, should at least be aware of.

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So, do

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what you're going to do.

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My only

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request is that you do so with eyes wide open.

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Choose wisely.

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And with that, I shall be back tomorrow with yet another Podcast Pontifications.

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Cheers!

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Podcast Pontifications is written and narrated by Evo Terra.

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He's on a mission to make podcasting better.

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Links to everything mentioned in today's episode are in the notes

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section of your podcast listening app.

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A written-to-be-read article based on today's episode is available at

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podcastpontifications.com where you'll also find a video version and a corrected

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transcript, both created by Allie Press.

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Podcast Pontifications is a production of Simpler Media.