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319 : Kellon Ambrose – Gaining the slight edge can make the difference in your Amazon business
9th July 2018 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 01:19:58

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Again I love when someone finds their way selling in this ever expanding ecommerce world. Kellon combines Dropshipping on Amazon (Which is changing!) and dropshipping on Shopify. He is having real success off of all channels and is figuring out what we all need to do.

Mentioned:

Skugrid

Everyday is a Saturday Podcast

Google’s Keyword Planner

Slight Edge Book 

Sponsors

Gaye’s Million Dollar Arbitrage List

Solutions4ecommerce

Scope from Sellerlabs

GoDaddy

Grasshopper

Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Stephen:                             [00:00:00]               I’m excited to talk about my sponsors today, Gaye Lisbey’s million dollar arbitrage group. Amazing, amazing group. This is a teacher. This is Gaye, she was a teacher. She is a teacher. Still. You need to learn. This is the type of environment you want to be in because she’s going to help you understand why, and I think that’s the hardest part of this business is understanding why. Why is the red one popular when the green one isn’t? Well, there’s usually a reason and what gay does is probably parse that better than anybody and she’ll explain the reasons for those things. I think that’s really powerful. Yes, she puts out a list. You’re going to get a good use of that list if you get in the group. Now here’s the deal. The group isn’t always open, right? So you get on the waiting list and you can join the waiting list through my link.

Stephen:                             [00:00:46]               Doesn’t cost anything to get on a waiting list and if you like her service, which I find that most people do that, that’s why there’s not so many openings. Um, you’ll be with her for a long time. And so it’s amazing freedom.com. She’s part of Andy Slam. It’s group amazing freedom.com. Forward slash momentum. And you’re going to get in the waiting list. That’s all I can get you on right now. You can use my name and see if that gets you anywhere. But what I like about in the uh, what I like about what they teach in that group or the things that are going on, you know, the current things. I’ve seen a lot of stuff going on about stores going out of business. Well here’s where an opportunity is, here’s why you want to do this. Hey, be cautious about this, you know, with toys r US coming out, you’ve got to think about this and that’s the learning that you need to do.

Stephen:                             [00:01:30]               And Gay is better than anybody else I’ve seen. So I’m amazing. Freedom Dot com. Forward slash momentum will get you to the waiting list. Then hopefully I can get you in the group and then you’re going to see me in there and we can chat anytime you’re ready. Karen lockers, group solutions, the number for ecommerce solutions, four ecommerce.com, forward slash momentum. It’s going to save you 50 bucks. Karen’s our account manager. We recommend her to everyone because she’s done so well for us. I mean that’s quite frankly the reason we’ve been paying her for last few years, but she’s become an important part of our team. Her and her team are so involved in our account. I just see the emails coming back and forth, hey, we did this for you. I just saw two listings today. I’m like, wait a second. Why did they show up?

Stephen:                             [00:02:09]               I did put any listings up. They got a. They got a set off to the side by Amazon and they reactivate them for me. You know what I mean? That’s the stuff that just happens when you have a strong team and I can’t recommend Karen enough if you use my code. Momentum. Karen pays me. I don’t want to hide that. Of course we all know that, but you’re going to say $50 and it’s a great opportunity to really, really build out your team with somebody you can trust. That’s why I recommend them. So solutions four ecommerce solutions, the number four e-commerce dot com, forward slash momentum. It’s going to save you $50. Oh, and by the way, she’s going to do an inventory health report. Why is that important? Well, guess what fees are going up. Is your inventory health number declining like ours is?

Stephen:                             [00:02:57]               Well, here’s why and what they can do. What I like is I get a spreadsheet from them and it says, Hey, here’s a bunch of inventory. Here’s what we recommend. And I’m like, Yep, read refund. I mean a delete a return to us, blah blah, blah, whatever it is and it’s or destroy and it just happens. That’s what I like. The other thing that I have Karen helped me with a lot is creating new listings. We do a lot of the research ourselves. We upload our images and then boom, magically the listing goes live and I don’t have to worry about it. Those are the services that Karen offers. CanNot recommend her enough solutions. Four ecommerce.com forward slash momentum. Save 50 bucks. Use My code. You save $50 a month every single month and it’s a great service. Plus you get that free inventory health report. I think it’s a really powerful way, so I can’t.

Stephen:                             [00:03:45]               I’m so excited how many people have been joining her because I see it and I’m excited because the messages I get from people saying, hey, this is great. I finally feel like I can focus on something else because Karen and her team are watching this for me and I highly recommend her. Next up is scale a seller lambs and scope and we’ll set it wrong. It’s, it’s amazing. I mean, it really is amazing when you sit back and think about, hey, I want to get this product up and it similar to this product and that’s, that product does well. Well therefore, if that product does well, they have the right keywords, they’ve chosen things correctly, so guess what? You scope and you could see all that stuff and that’s what the most powerful thing in the world is to copy somebody who’s done it right.

Stephen:                             [00:04:28]               That’s what you want to. You want to take advantage of that, right? I mean it’s, it’s fair to see and so therefore you can take and apply it to your listing and immediately get that same benefit. That’s what scope does for me. Sellerlabs.com, forward slash momentum. It’s going to save you $50 on the service. Oh, by the way, it’s free to try. So sign up, try it and say, oh, this is how it’s done. Boom. And then you’re going to. The light’s going to go on and you’re going to be like, man, I can get my products out there. I just can’t wait. Can’t wait. So are labs.com forward slash momentum? The other day I bought another domain. Yes, I bought it the other domain. It’s almost like A. I’m admitting guilt, but it’s because I had an idea and it was something that was a pretty good idea I think is going to go pretty far.

Stephen:                             [00:05:18]               And so what do I do? I go to try Godaddy.com forward slash momentum and save 30 percent. So domains aren’t very expensive. You get a few services, it adds up a little bit and I usually buy three years. I usually by privacy, by the way, I recommend that to buy that, you know, it’s not that much money, but when you can save 30 percent it makes it that much sweeter and it makes it easier when you’re buying domains and especially if you buy a bunch of domains. I am a domain collector and so I do tend to do that, but that 30 percent makes it a lot easier and I use godaddy because what I like is I can pop in and address, I’m thinking and it’ll say, nope, nope, could try this version or try this extension and then boom, there it is. Hey, you better hurry before it goes away and the right, you know, and so try Godaddy.com, forward slash momentum save 30 percent.

Stephen:                             [00:06:07]               Also want to mention about grasshopper. Who was that? Just talking to somebody the other day and they were like, Oh yeah, use this company called grasshopper. I’m like, Dude, did you buy it through my link and save 30 percent? Hello? No, they missed that. So save 30 percent. It’s try grasshopper.com. Forward slash momentum. No surprise there, but you’re going to save 30 percent and what the real cool part about that is they’re using it for their private label business and it gives them virtually a second phone on their current phone without having to get another number. They can make up a vanity number. They don’t have to go and do all the grief and sign loan contracts. Pretty easy stuff, and so if you’re creating a brand that you want to identify, you want to look professional, you want to look like a real company. Grasshopper is a great tool. It’s an app you put on your existing phone and boom, you now have a customer service to. You now have a sales department. You’d have a manufacturing division. You could forward it to somebody else. You can have it go to different voicemails, different departments, and it’s all included. So try grasshopper.com, forward slash momentum. Save 30 percent.

Cool voice guy:                  [00:07:13]               Welcome to the ecommerce moment. Didn’t bond gas. Will we focus on the people, the products, and the process of ecommerce selling today. Here’s your host, Steven Peterson.

Stephen:                             [00:07:27]               Welcome back to the ECOMMERCE momentum podcast. This is episode 300 and Nineteen Kellen ambrose. I’d love Kellen story and yeah, I get a little squishy in it because I think the way he is designed his business for his life had hit this current time is working for him. He would tell you it’s not perfect. He still trying to improve it. Um, however he’s got time to improve it. He’s got time to work on it. Why? Because it’s intentional with the rest of it. And so that sounds so stupid, right? It’s like, but you know, I think about it in my warehouse. I’ve got so many projects going that I can’t get anything else done. I can’t add any more responsibility. But when you’re intentional about the rest of that stuff and you say, nope, nope, nope, I’m not going to do this. It frees up that time.

Stephen:                             [00:08:11]               And I think Kevin’s a really good example of somebody who’s done that has figured out all the along the things that he’s tried, all the stuff that we’re doing and said, nope, nope, nope, nope. Don’t want to do that. Don’t want to. Yes, I want to do this. And then really optimizes that so then he can now work on this other thing and we get a, you know, I confuse a few things in the middle. He sets me straight, but we get to some, some really good advice at the end, some really good. I’m not heard this phrase or this book called the slight edge and I, the more I listened to that in my mind, I’m saying to myself, you’re right. It really is a slight edge, right? Good degrade. I have that sitting on my shelf with the difference between good and great is like 10 percent, right?

Stephen:                             [00:08:50]               The slight edge is even less than that, but that slight edge is enough of an advantage over time. And this continuous improvement, that Cohen speaks up to small improvements every single day, built this snowball over time. Very, very strong. Um, and again, I apologize for confounding a few things, but I think we get to a really good place. Let’s get into the podcast. Alright, welcome back to the ECOMMERCE momentum podcast. Very excited about today’s guest because I think there’s some lessons here for us to learn. I, again, I think you know, what you want to do, where you want to go is up to you. Right. And you can look at others and say, Oh, I have envy, but then again, that’s not me and that’s where I get to a lot where I like, oh man, he’s doing some cool stuff, but I know I’m not an outlier. There he is, therefore I can or she is right. In this circumstance though, I think there’s somebody who’s starting to figure things out and he’s figuring out his lane and his figured out probably the optimal way to approach it. And that’s what interests me. Kellen ambrose welcomed. Kellen.

Kellon:                                  [00:09:49]               Thanks Stephen. Thanks for having me.

Stephen:                             [00:09:51]               I think that’s a fair statement. Would you agree with that you’re kind of optimized this ecommerce business for you so you can get to where you want to go. Is that fair?

Kellon:                                  [00:10:04]               Yeah, definitely. I mean, um, I prefer the, uh, um, you know, the drop shipping model, um, you know, I know we were talking about before the call, it’s kind of some people, it has this negative stigma I think, um, sometimes, but, um, it’s really, uh, it can be a legitimate business, um, you know, when you work with manufacturers directly and you’re drop shipping just like a target would or Walmart, um, you know, you have that same type of relationships and um, yeah, just, I like having the location independence. Um, so I don’t have to, you know, I could have a warehouse and have, um, you know, three employees, four employees and a forklift and you know, all that stuff, but that doesn’t interest me. I like being able to run my business from wherever I am. Um, that’s one of the greatest things that I, that the freedom that it gives me is what I really like about it.

Stephen:                             [00:10:57]               I think, uh, I think now, right? I think, hey, we’re all mature to it now. Right? In the past we didn’t understand it were like, wait, somebody’s selling my product over on Ebay and from Amazon and we’re like, wait, who is that? But wait, they’re selling it at a higher price. How’s that? How’s that work? How, how could they, they must not sell any right and build it right. And so we get. I think we’re all mature enough now. We’ve all seen in enough for quite a long time, so special last several years with the software as it gets more sophisticated, there’s more and more of that. And what I keep seeing for most people is, look, they’re buying your product and selling it for you at the price you want. Smile, take their money and move on. Right? As long as they’re not hurting the brand, it’s not like you’re saying, you know, you’re not undercutting, undercutting the brand for sure.

Stephen:                             [00:11:37]               Right. And so, so all that stuff aside. The other thing though is as fees continue to go up, I was just having this conversation with

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