Shownotes
So you have had your creativity throttled and you need to find another way to let it flow? There are a lot of options for Print on Demand but with James and Teepublic they are offering you dedicated account manager to help onboard you and your designs. The account manager also can help you drive sales with Social Media.
Mentioned:
Sponsors
Gaye’s Million Dollar Arbitrage List
Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Stephen: [00:00] Wanted to it, take a second and recognize my sponsors this week. You know, Gaye lisbey’s million dollar arbitrage as edge and list group. That’s a mouthful. It is. But guess what? It’s a great opportunity. You can build a big Amazon business. You don’t need a lot of capital when you start. I mean we all started, you know, um, most of it started selling books and then you move into retail arbitrage that is the place that you can turn your money the fastest and online arbitrage. And so by having that skill set, by learning those skill sets, you can get the best bang for your buck. And so gay group will help you learn online arbitrage. It’s, it’s more than just a list service. They’re going to give you a whole bunch of actionable inventory every single day. Write Monday through Friday. However, there’s also a mentorship that goes on and that mentorship is so important because sometimes it’s great to know what to buy, but it’s more important to understand why to buy it.
Stephen: [01:02] But yeah, that’s that, you know, learning the fish are just getting fit, you know, you really want to learn because ultimately you want to strike it on your own and this is a great way to do it. So how about seven days free trial, but a free trial, right? Very, very cool. So it’s amazing. Freedom Dot com. Forward slash is a mouthful. The word momentum. You’ve got to use a hyphen and you put in the word arbitrage. So it’s amazing. Freedom, [inaudible] forward slash momentum dash arbitrage. And you’re going to get a free trial in gaze group. You got to tell her I sent you, right? I also have the link in the episode, but it’s such a great opportunity. So she is amazing. Amazing. I’m in that group. So you’ll see me there. An amazing, amazing person who’s there to answer your questions, who’s there to help lead you and help guide you.
Stephen: [01:50] And that’s what gay does. She does it every single day. The testimonials are real. Go take a look. You will be blown away. And again, it’s a free trial. I have the link on this episode to reach in, you know, labs, Jeff Cohen and the team. They have blown me away with this scope project. We use this all the time for our business. We do a lot of private label. We also do a lot of wholesale and wholesale bundles or multi packs, that kind of thing, which a lot of people do, but we use a scope to help us figure out what are the keywords and so it’s really simple. You basically figure out where you’re going to sell, what you’re going to sell, what category, find that light product, find the top couple sellers and find their keywords. Boom magic. There you go. You copy the best because it’s working.
Stephen: [02:39] And guess what? That’s a proof of concept and scope allows you to do that. So it’s solar lamps.com, forward slash scope, seller labs.com, forward slash scope. Use the code word momentum, and you’re going to get a couple of days free trial and you’re going to save a little bit of money and you’re going to get some free keywords. It’s worth every penny. I’m in that group. Come and check me out. So our [inaudible] dot com, forward slash scope. Again, use the word momentum solutions for ecommerce. Karen lunker. Great, great, great group. I’ve been using them for a long time, I guess over two years and I’m in there and I pay just like everybody else. Yeah, she’s a sponsor my show, but she makes me pay and I got the same $50 discount that you can get. Oh by the way, you’re going to get that through my link and my link only.
Stephen: [03:25] Oh, and you’re also going to get the free inventory health analysis. Great way to start. Two thousand 18. Get your inventory in line and Karen will help you do that. We use them for everything. The basically, uh, you know, long term storage fees coming up. Guess what? She’ll evaluate, she’ll make some recommendations and I’ll say, Yep, check, check, check, check these out, this return, blah, blah blah, blah blah. And magically it’s done. I love it, love it, love it. I love the fact that they take and get rid of stranded inventory for me. I see it in there. And then next time I go in and it’s gone. Love it. Love it, love it, got an ip infringement. She’s going to help you work your way through that. This is the kind of service that you get from Karen Locker, that’s solutions for the number for ecommerce solutions. Four ecommerce.com forward slash momentum, right? So you’ve got to forward slash momentum and you’re going to save $50 a month, 600 bucks a year by just clicking that link. She pays me. I don’t want to hide that, I never do. I’m always upfront about that, but it doesn’t cost you anything additional and you’re going to get that inventory health report. The only way you get that is through mind link the solutions, the number for ecommerce.com, forward slash momentum.
Cool voice guy: [04:39] Welcome to the ECOMMERCE momentum podcast, focused on the people, the products, and the process of ecommerce selling today. Here’s your host, Steven Peterson.
Stephen: [04:51] Yeah.
Stephen: [04:53] Welcome back to the ECOMMERCE momentum podcast. This is episode two, eighty two, James Mcarthur from the public and the public is a merchant company and those of us who sell merchant, if you don’t, this is an opportunity to start selling march. Um, this is a great opportunity. Matter of fact, that’s a great idea. If you’re not able to get approved to sell on Amazon, this might be a great place to start. And then you can merge the two. I mean, this is just a smart way to run your business, but then again, you might not want to go there because the public will give you custom service. I’m one of the coolest things that he gave in and he is affiliating me. So I’ll tell you that right up front is though, he’s letting us have that account manager service and to me that’s the best part.
Stephen: [05:36] Um, and I’m very excited about that. Um, so let’s get into the episode and let’s really get started taking the existing business you have and bring it to another marketplace. All right. Welcome back to the e commerce momentum podcast. Very, very excited about today’s guest because I think it’s opportunities, you know, opportunities what a or luck and preparation meet. Right? And I think about things as I’m at different events and I happened to meet this gentleman at a podcast event and you know, the pitch was the pitch and I’m like, I get it. I really understand it. James Mcarthur, the director of business development for t public DOTCOM. Welcome James. Thank you. Thank you for coming on. And I appreciate you reaching back, reaching back out to me because I do follow up, but it’s a little slower but it’s fair. Um, because you want to get a message out there that there are other options.
Stephen: [06:32] There are places to sell merchandise that you’ve developed on any platform. When you’re a creative today, you can put it out there in so many places and you think that the public is a great place to go. Fair. And what blew me away was, you know, you weren’t cavalier about it. You weren’t, you know, like, Hey, we’re the best whatever. But you’re like, Steve, take a look at this. And what I remember was the myriad of products that you guys offer. And I was like, oh, I get it. It wasn’t just a shirt, it wasn’t just a Hoodie, it wasn’t. It was. I saw coffee mugs, I saw. What else did I say? It was a whole bunch of crazy things and I was thinking, I wonder if they do ladies and
James: [07:15] I wonder if they do, do you do not? Okay. I wonder if they do, uh, you know, it just, all the crazy things that I’ve seen out there with things on. I’m like, I wonder
Stephen: [07:24] they do that stuff. What kind of price? How many products? How many varieties of products can you do?
James: [07:31] So on demand we have 30 different products that we consider our on demand products. Thirty plus. And these range from any of our tee shirts, mugs, phone cases to laptop cases to tapestries to, to pillowcases. And then we have a line of 20 plus custom wall art options that you can apply for any artist. If you come to our office every, you’ll see it all over our walls.
Stephen: [07:59] Oh, I’m coming to New York and I will, I will. That’s right. You’re based in New York. I should say that. Um, and uh, so I say [inaudible], I’m thinking about the wall art because that was just a very current discussion where people were talking about for the office, they need some stuff to hang on their offices. So you know, some sayings or what have you. Anybody got anything? This is a perfect example of what you can do, right? You come up with a good idea, you put it out there, you can put it on Walmart and so it on etsy. Could I not?
James: [08:28] Um, as of now, it’s where we’re built so that it’s all on to public, but down the road yet where we’re saying you can, anything you design, you can put on any product we sell, you can sell it on any platform at that or some most platforms at that point, but I could buy them and ship them to my warehouse and then send them into my warehouse. That’s what I meant by that.
Stephen: [08:51] Okay, cool. I was thinking about this is really take away the barrier. In the past I would have to go get a graphic designer to design, right. So check already got that done, but then I would have to go find a print house to do it or a specialist assigned maker depending on what it is and then get that done and then I’d have to buy, you know, so many of them. There will be a minimum order quantity. Right. What’s your minimum order? Quantity, James?
James: [09:20] Yeah,
Stephen: [09:22] come on, come on, fess up. I’m a, it’s a big charge. Do I get a big discount if I buy a million?
James: [09:29] You’re buying million? Yeah. At that point, at that point we can. So we have infrastructure built to scale whether you’re ordering one unit or a thousand, um, we can, we have the relationships to build it because our company is both off the backbone of a 14 year old tee shirt company. We are, we were founded by the same guy who founded college humor and busted tees and our company was actually born out of busted tees. So busted piece was founded in 2004. It’s still alive today as a part of the public and we in 2013, our founders realized that, you know, artists, designers like your listeners having an incredibly hard time making enough money to survive. And so we wanted to create a platform where any designer, anywhere, any content creator, anywhere, could turn their passion into profit. And that’s what the public is. That’s what we were built for.
Stephen: [10:34] It’s funny, I think about my first shirt that I use that I created on, um, on merchants selling merch by Amazon, like a lot of the people listening to this podcast would, um, was for my company. I was in the first one I put up, you know, of course my, my podcast company, right? And then you know, you getting for them, you have to get teared up. And so then I go to my gym owner and we’re talking. He’s like, Hey Steve, where’d you get that shirt? And I said, Blah Blah Blah. And he’s like, man, he struggles with his. He has them on his wall and he’s like, man, things disappear and I don’t know, sizes. I’m like, Oh, I’ve got a way to fix this for you and what you’re going to listen to James in New York City. What the city. That’s what you hear, but you know, that makes it really authentic, but it’s so cool that all of a sudden I connected with him on this issue.
Stephen: [11:20] I solved a problem for him almost instantly. And he had no other avenue in the past. He had to go by and he had minimum quantities and he had to pay a premium. What are, you know, and now he doesn’t have to carry any inventory and it’s the best thing in the world. One of the things that very attractive to me about t public was the fact that you can do those other products too. So I can, let’s just be clear, I can take all my Amazon merch designs that I developed, I created or I had created for me that I own.
Speaker 5: [11:49] Yeah.
James: [11:52] Um,
Stephen: [11:52] the, the ambulance go home. Let’s go because that was the climax right there. I can bring them over to the public, um, and moving right over and get ’em up on your system immediately. Correct, and there’s no cost to join your service, correct? Hundred percent correct. And well let me just qualify this up front. Um, so if you joined through my link, um, you do get a d and I’m very appreciative of this because it was one of those things I always ask somebody when they’re like, hey, you know, we’ll, we’ll, uh, we’ll uh, let you sign up your listeners, you can benefit Steve. I’m like, oh, that’s cool, but really what makes it unique? And you were like, hey, how about this one? Dedicated account manager, white glove onboarding. That’s a big deal because there are, I’m assuming there are nuances to your system as opposed to all the other design shirt company print onto me.
Stephen: [12:48] I guess that’s why we say print on demand companies fair. And so to get that service you gotta go through a link and the link is t public [inaudible] forward slash forward slash momentum consistently. And then that way you can get that and you’re going to get help. And one of the other things I said to James, I said, you know, there are times when some of my listeners who do sign up through my links and they benefit, they say to me, Steve, you know, that was great, but I have problems and I always like having access and that’s one of the things I asked for is to be able to say, hey, whoa, Steve’s not getting into response, you know, can you help them out? And then almost always, and then you know, whatever the problem is, at least they get through. So that’s really important. And you were agreeing to that. So I appreciate that a lot. Tell me how big t public is, is
James: [13:37] massive.
Stephen: [13:41] Wait, wait, wait for that ambulance. That combined again, and we’ll be like Messi gotta do sound.
James: [13:47] He has over 40,000 independent graphic designers on our platform. Over one and a half million designs on our platform. Ranging from everything from fan art created by people who just love things. I mean we’ve got, we have stuff ranging from people who just really love stranger things. Two people who just really loved their cat.
Stephen: [14:16] And
James: [14:18] to into original art pieces where we have amazing astronauts holding jellyfish in the middle of space and it’s a neon astronaut and it’s fantastic designs. So no matter what you need, we have it on our sites. We have over a million and a half designs, over 40,000 independent graphic designers. In fact, last year we were able to pay out over three point $2,000,000 to independent graphic designer.
Stephen: [14:48] How many, how many shirts have you guys sold existence?
James: [14:52] Has anybody ever keep track of that? I’m sure there’s some repository somewhere where somebody has a list that’s in the millions, probably six or 7,000,000 shirts total.
Stephen: [15:07] So, because one of the big challenges that you know has happened as these other companies have entered that market is they grew too fast, right? They and that’s a struggle. And then there’s a limit. And so they have to kind of hold everybody back and then try to fix the infrastructure, you know, launch and then fix it, launch and then fix it, build the infrastructure. And that’s pretty, that’s a pattern....