Creating Simple YouTube Videos Under 60 Seconds – Niko Sougias [AW 139]
Episode 139 •
7th January 2023 • Remarkable Results Radio Podcast • Carm Capriotto, AAP
00:00:00
00:30:31
Shownotes
Guest host and shop tour with Niko Sougias, Charlie's Foreign Car, Encinitas, CA. Niko says customers want explanations about their car repair and he has found a way to connect with them on his YouTube Channel. Find out how he does it.
Watch Full Video Episode HERE
Niko Sougias, Charlie's Foreign Car, Encinitas, CAShow Notes:
- Building was built in 1988- waterless car wash on every car, 17 bays, 16,000 square feet in total (with showroom)
- People want explanations- make videos; technical education should have a time limit (60 seconds)
- Most watched video of 2023- control arm bushings
- Full-time employee (Jax) is the editor of videos
- Audio- quality is important with wireless mics
- Pre-Covid work- maintenance
- Post Covid work- boom of work, customers are authorizing more work to be done, almost doubled ARO
- Challenges- keeping loyal customers happy while being booked 2 weeks out
- Future think for 2023- monitoring new car sales with interest rates rising
- Lead technician is moving to the foreman position
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Check out today's partner:
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
