Artwork for podcast Remarkable Results Radio Podcast
Creating Simple YouTube Videos Under 60 Seconds – Niko Sougias [AW 139]
Episode 1397th January 2023 • Remarkable Results Radio Podcast • Carm Capriotto, AAP
00:00:00 00:30:31

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Guest host and shop tour with Niko Sougias, Charlie's Foreign Car, Encinitas, CA. Niko says customers want explanations about their car repair and he has found a way to connect with them on his YouTube Channel. Find out how he does it.

Watch Full Video Episode HERE

Niko Sougias, Charlie's Foreign Car, Encinitas, CA

Show Notes:  

  • Building was built in 1988- waterless car wash on every car, 17 bays, 16,000 square feet in total (with showroom)
  • People want explanations- make videos; technical education should have a time limit (60 seconds) 
  • Most watched video of 2023- control arm bushings
  • Full-time employee (Jax) is the editor of videos  
  • Audio- quality is important with wireless mics
  • Pre-Covid work- maintenance 
  • Post Covid work- boom of work, customers are authorizing more work to be done, almost doubled ARO
  • Challenges- keeping loyal customers happy while being booked 2 weeks out
  • Future think for 2023- monitoring new car sales with interest rates rising 
  • Lead technician is moving to the foreman position

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Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at