In working as a paralegal for many years my guest Alex Brzozowski saw just how disorganized people were and how much time and energy they were wasting in trying to get their daily tasks done.

It was here that she became the go-to person who created systems and digitized clients' information which in turn helped both them and her law firm be better equipped to get things done quicker and more efficiently.

Realizing this was a process she could scale and bring out into the world to help even more people, including herself succeed, Alex decided to turn her skills into a business.

Are you feeling overwhelmed, disorganized and a little scattered?

Then you won’t want to miss today’s episode, where Alex shares her top tips and steps for creating the systems and processes that will not only keep you on track but help you create your quantum revenue expansion.

Ursula’s Takeaways:

Intro (00:00)

Let It Be Easy (7:49)

Self Care (12:34)

Fitting A Square Peg Into Round Hole (15:25)

Get Things In Order (18:39)

Set Boundaries (24:33)

Making The Process Simpler (27:24)

Go Back To The Basics (31:57)

About Alex Brzozowski

Alex Brzozowski is a digital professional organizer and productivity specialist. She started Be Organizing because she believes there’s a better way to organizing people’s lives—specializing in digital organizing and productivity, including digital documents, passwords, photos, music, email, contacts, calendar and more! Her goal is to help her clients free up time to do what they love by bringing order and efficiency to their business or personal digital life.

Connect with Alex

Website: https://beorganizing.com

Facebook: https://www.facebook.com/alex.brzozowski.7

Facebook: https://www.facebook.com/beorganizing/

LinkedIn: http://www.linkedin.com/company/be-home-&-digital-life-organizing

Instagram: https://www.instagram.com/beorganizing/?hl=en

FREE GIFT:

Get Things Done With These 5 Apps Free Webinar - https://learning.beorganizing.com/opt-in-webinar-top-5-apps

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Digital Photo Organizing Course. - $150 off for a limited time! -

https://learning.beorganizing.com/DigitalPhotoOrganizingCourse

Schedule Free Assessment

https://beorganizing.com/assessment/

About Ursula Mentjes 

Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.  

Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company’s annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27.  Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President’s Choice award.  Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets. 

Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA’s Women in Business Champion and a recipient of the Willow Tree’s Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP’s Extraordinary Speaker, PDP’s Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President’s Lifetime Achievement Award from two Presidents.  She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others!  Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more!  She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University.

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Perfect, everyone, and welcome back to quantum revenue

expansion, the podcast, super excited to have you back with us

today. And I think you're really going to appreciate the topic,

because we're gonna talk about how to really make your 2022.

Even better. So I've got the Amazing Alex Berezovsky here

with me today. Alex, I go back, I think more than five years, I

don't even know like, at some point, it's gonna be a decade.

And so excited to have you here because we're going to talk

about how we're talking about simplifying systems and success

are quantum revenue growth. In other words, how do you organize

how to simplify things, how to have systems that actually help

you move your business forward, because if if you don't have the

systems and processes in place, if you're not organized, it can

be really hard to have that quantum revenue growth. So Alex,

I'm so glad you're here.

Thank you for having me.

Your timing is so good, because it's like we're talking about

2022. We're talking about how to make this year incredible. And,

again, we can have all of the the amazing, you know, revenue

models and the plans to get there. And I think as CEOs, I

know me, we can be a little bit a DD and ADHD and you feel like

things are all over. So you're gonna help us bring it all

together. But before we do that, I have a couple housekeeping

items. If you haven't yet, go to Ursula inc.co. On the homepage,

you'll find my free course that goes with this podcast, quantum

revenue expansion. And during that course, it's free hours,

it's in three segments. So one hour per segment, the first

segment, we talked about how to create your content revenue

container, and what that really means. In other words, how do

you create a stretch goal for every month and actually reach

it. So I'm going to break that down for you. Then, on the

second part of the class where we talk about marketing and

pricing, how do we get those two things in alignment, so you can

put your product or service out to the world confidently. And

the third segment is all about collapsing time, which is one of

my favorite things to talk about, and how to get to your

goal even faster. So that sounds fun to you. It's a $997 value,

we're giving it away, good Ursa ink.co, it's on the homepage,

super easy to find. So that's our gift to you. Also, if you've

heard about the 2x intensive, and you're like I wanted to ask

my sales and shave 10 more hours off my work week. We'd love to

help you do that in 2022, go to Arsenal inc.co, forward slash

apply, send us some details. And we'll get you all the

information about the 2x intensive. We'll also put all of

this in the show notes so you can find it easily. Another

thing I want to say about that is, you know the clients have

taken the 2x intensive, come on the other side was such a

different perspective of what they want to create for their

business and their lives. And they realize that it is possible

to make more money and work less what a concept. So we'd love to

have you experienced that as well. One side note to that is

we have a limited amount of two intensives. On the calendar, we

have January, which is almost full, and we have March, which

is filling up quickly. We're not going to have one in February.

So if you have interest, definitely reach out and and

we're expecting a waitlist pretty soon, Alex. So that's

really exciting for our time. So Alright, with that, let me tell

you about Alex Brzozowski. She is a digital professional

organizer, and productivity specialist, she started the

organizing because she believes there's a better way, a better

way to organize people's lives, specializing in digital

organizing and productivity, including digital documents,

passwords, photos, music, email, contacts, calendar, and more.

Her goal is to help her clients free up time to do what they

love by bringing order and efficiency to their business

and, or personal digital life. I mean, I think we all live in a

time where it feels like we're on our phones way too much. Our

email isn't necessarily organized in any way. It takes

up a lot of time. There's distractions on this thing

called social media, right. And there's distractions of the

world right now. And so I'm excited to have you here. So

Alex, let's just dive in and start with your story. What led

you What led you on this path? And I know you have a passion

for organizations, what brought you to this moment?

Yeah, so thank you again for having me. So I started my

career, I guess you could say in the legal world, which brings me

to where I am today. Sounds kind of weird. But I was a paralegal

for many years before starting my business and in that we were

100% paperless at the law firm. I was at two different law firms

are huge one small one. And both of them were paperless, which

was unheard of back. This was in 2008. So that was something that

was unique to where I was, and then also I worked with many

clients and wills, trusts, probate, estate administration

and business Law, things like that a lot of transactional type

of work doing that I really got to see how many people were not

organized. And would they ended up spending so much time and

energy and, you know, just added stress to an already stressful

situation with maybe a loved one passing away, or maybe some

contention with their business. And so they now have to think

about all the organization pieces, and I just kind of

became like the go to person of getting that stuff in order, and

digitizing things, understanding, you know,

creating templates and reusing efficiency, all those things

just to make, like at the law firm, easier, but also help our

clients get things done more quickly. But I figured out that

I could do this as a business and actually bring it to more

people. And seeing that I was also dabbling so much into

business law, I found out how the legality part of it, I could

totally do it. I was like, that was the only part that was

holding me back. So I figured that out. And I was like, you

know, I can do this and help a lot more people and collaborate

and have the team that I want. The law firm world was not going

to be able to give that to me. And this was something I could,

you know, really grow and help more people. So that's what I

did. Yeah. Well,

I know, and congratulations on your business. I know, it's

evolved in many ways over the years. And when you look back at

your business, what were the biggest myths about money and

revenue that you had to let go of to continue to grow your

business? The biggest one is that it's hard work. Hmm, say

more about that. Yeah. So I, it's something that I still have

to constantly remind myself. And I actually have a little sticky

note here that says, Let it be easy. To constantly remind

myself this, I was thinking it was a constant uphill battle.

And that money, getting money as hard that gaining money is hard.

And that doesn't, that's not true. And it doesn't need to be

hard. It doesn't need to be that way. And I've pushed myself to

the max and made it so hard so many times, and it didn't make

it I didn't make more money because of it. Um, and so that

doesn't equate to anything. So that would be the biggest one

for me that I've had to kind of re Yeah, Bri, change my mindset

on it. So, so

beautiful. And so what, like when you look back at the

trajectory of your journey in your business, if how do you let

it be easy? I'm sure all entrepreneurs CEOs are like,

Okay, well, hard, how do you let it be easier? What does that

even mean?

Yeah, so letting it be easy to me. It's like letting go of

expectations of how things are going to be letting things like

thinking instead of like, being like, oh my gosh, this is gonna

be so stressful, like going into it more of a no, this is just

gonna happen, it's gonna come so it's more like an attitude

shifts from like, in my space, because when I do that, I

actually find out that I have fun doing certain things. So

like I found out and I would have never found this out if I

would have just kept my mindset as this is going to be hard,

which is I really enjoy creating, like presentations and

like the creativity of its, you know, I like dabbling in Canva

like, I would have never had that experience if I would have

just, you know, kept putting it off and saying, oh, it's gonna

be so hard because it seems like such a behemoth thing of

relearning a platform fit you know, being creative. I don't

think of myself as creative. But as soon as I was like, just let

it go and just have fun with it and let it just let it it's not

going to be hard and just coming into it with that and we talk a

lot about this at the CEO tables just not being so attached to

the way things are. I think that one thing which is really

interesting is it's almost like being codependent on your

business in a way because when you're codependent on somebody

you're super attached and so you have to like be committed yes

but not be so like wrapped up in it and defined by it and letting

it just kind of take over you but having that space. I it's

really hard to like put into words for me, but just to me,

it's all about attitude. Yeah, letting it be easy.

Well, let's unpack that a little bit because I love what you

said. It's like being codependent with your business.

And I especially as women, I think we can really relate to

writing the emotional Business rollercoaster. Oh, I lost a

client, I'm going to feel terrible. Oh, I got a new

client, I'm going to feel great. Oh, my team members leaving, I'm

going to feel terrible. Oh, you know, we have more money in the

bank than we thought I'm going to feel great. And letting it

run your emotions because I feel like that's kind of what you're

saying. Right? Yes, yeah. And that I mean, it doesn't serve

us. And so for everyone who's listening, because Rebecca

really talks about this at the CEO table is to be, you know, to

be committed to what you want, but detached from the outcome,

you be committed and detached. And so for everyone who's

listening to give yourself permission to not ride the

business emotional roller coaster, it is not worth it. It

will, it will run you. And because the truth is, not every

client's gonna be happy. The truth is, not every prospect is

going to be say yes to you. The truth is, your team members

aren't always going to be happy. The truth is your bank accounts

not gonna look the way you want it to. And in those moments, you

have a choice to say, I'm going to be super depressed. I'm just

going to be detached, I'm going to be neutral. I like to think I

like to say I'm Switzerland, right? I'm just going to be in

Spain, whatever. And then I'm going to go out and find

something to make me happy. So let's talk about that for a

moment. And the big thing in that the CEO table will talk

about it lately is like, what do you do to feel better? What do

you do Alex for self care, and to take care and to stay in that

kind of neutral space with your business

i, so I'm an active person. So in so some, there's interesting,

that's like a dichotomy. I need to burn myself out. And so I

usually have to like run, walk, something have to move. And then

it's typically like massage. You know, listening to peaceful

music, lighting candles around my house, and just being in the

moment letting go, like, moving my phone away from me. Yeah, and

my computer, leaving it at my desk, not bringing it you know,

now we're so remote. So leaving it really at my desk, not

bringing it into living room. And just completely, actually

not even thinking about the business is how I do a lot of

self care. And just I mean, my biggest self care though, is

really I love like massage facial, that stuff really

rejuvenates me. But I have to also have the active part too.

It's really interesting just for my be able to relax.

Yes, I totally get you and I bet a lot of people listening to I

let you know, without the gym, I would be real cranky. And so

it's like moving the body gets that energy out. But then also

receiving, you know, I feel like the exercise is kind of

masculine energy, massage facials, that's like receiving

that's the feminine energy and having a balance of that to stay

well, especially like we're still, I mean, candidly I'm

saying it's like we're still, we're still in a pandemic,

right? The world, you know, all of us have had very, you know,

tough things happen this year and family members and like just

so much so much sadness, and loss, and as Yos for those of us

who have decided to stay in it, we don't have a choice. We keep

going. And we compartmentalize and I think without the self

care, it'd be really hard to do that. Absolutely. And so, yeah,

I, I want to talk about like, I mean, you you and your business

and what you do for clients and in terms of, you know,

simplifying systems and success for quantum revenue growth. So

my first question in this space, and by the way, this is totally

me being selfish as well, I can't wait to learn more from

you, and just how you do this magic for clients. What are the

what did people get wrong about this? By the way, we're going

off script now. So yeah, Alex, because that's where the fun is.

What do people get wrong about organization, but you wish they

knew?

Oh, man, um, that the solution that works for somebody else

isn't necessarily going to work for them. And that it doesn't

organization it's not something you buy from a box like it's not

a it is custom, you have to make it custom to fit you.

Solve solution?

Yes, yes, there's no such thing. There's, you know, people try to

make it that way. And then it's sometimes fitting like a square

into a round hole, it just is you're trying to make it work

and you're just beating your head and struggling with it. So

it again, it's like going back to make it simple. Um, you know,

equating it to the physical space. Removing the top lid of

the laundry basket sometimes makes it so that your laundry

actually doesn't end up on the floor. So making it simple by

just removing something. Sometimes the answer I feel like

a lot of people get attached to there's all these progress arms

out there. And there's all these options and all these things and

look at what this one can do. And they want to try them all at

once. And then they get overwhelmed. And then they end

up either spreading too thin, where they're just in trying all

these different things at once, or they just are paralyzed. And

they don't do anything. And then they have nothing in place in,

they just want the solution that works for them. But then they're

like, but there's this one, and this one has this and all the

glitter and glam of these programs that they try to

they're trying to sell you. And so going back to always, what do

you need? Whether you know, in your personal and your business

life? What does that look like? What's going to make this easier

for you? So that what this what does the system need to do for

you what it does it need to be remote does it need to be

accessible on your phone, like that's it, that can be a game

changer for some people. I've had people where they are on a

CRM, and they're like, oh, they don't have a, an app. So I have

to go to the website and phone on my phone, it's more of a

pain. So this isn't going to work. And so something is so

simple as just being able to access on your phone can be

important, and make it easier and actually make you do

something that you wouldn't have normally done if you didn't have

that access. So really just thinking about what your goals

are what you need from that program instead of the other way

around what the program, like then you go out and do the

research. And it's like, okay, what are the non negotiables?

About what I need from this? What does it need to be able to

do? And then checking, making sure those boxes are checked off

by the program? But if not move on? Like keep looking.

Really interesting point. Yeah, I mean, I think every month I

look at this is sad. And you probably schooled me on this,

but I look at my credit card to see, to see what software we're

paying for that we don't use anymore. Because we forget, we

use it for a while we did this for a while it was connected to

this thing. And we live in a time where there's so many apps

and so much software. So let's, let's, let's go here, you know,

in the spirit of quantum revenue growth, let's say a client shows

up and they they're like, Alex, next year, I'm going to go from

a half a million to a million. And I need systems and processes

that are going to support that. And it was a very wide question.

But where would you even start with them? Like for the person

who's listening now who's like, what do I need to clean up in my

systems, my processes so that I can double my sales next year?

Yeah, I actually have somebody in mind right now that I'm

thinking of that I've done this with? Yeah, so it's a great

question. Um, first thing, get your scheduling in order. So

using some sort of system and setting up your boundaries of

your schedule, so and making it easier for other people to

schedule with you. So whether that be like if your intake

process like somehow getting that schedule, easy for clients,

easy for whoever needs to access that, but also having control

over it by setting that boundary is huge, I would say that's like

the very first thing that you want to make sure to do. Because

without meetings, you can't make money. And the second thing

would be to setting up your CRM. So your contacts really are your

client relationship management system, and project management

system. So you have to be set up, you have to have something.

I think that's the biggest. It is one of the things that makes

people stand out in a business, you can tell the people that

have it and the people that don't just buy what they

remember about

you. What are your favorites? Like, what are your favorite

serums? Right? Yeah, so

I really like the look and feel of 17 hats, but it doesn't

necessarily solve everybody's issue. So for myself, I can't

use it. I love like when it does work for a business. It's so

nice and pretty. But that's like more of the you know, I want

really clean bins and I'm gonna make this work even though it

doesn't necessarily fit, you know, check all the boxes, so I

don't necessarily recommend it. Um, I personally use Podio it's

a Citrix company. P o di O is the name. Yep. Podio and they

are 100% customizable, and they integrate with Zapier so Zapier

is a like If This Then That type of program, so it's to automate

a lot of things. So it can integrate a lot with Podio. So

meaning I can set up QuickBooks and Podio to do certain things,

I can set up my Podio to go to my marketing email system so

that everybody goes in there and vice versa. I'm all through

Zapier with that connection, but what I love about Podio is how

much I can, you know, adjust it like I can add my own questions,

whereas something like Salesforce there's only so much

you can customize in there. Yeah. So every time I was trying

to use I tried to so Whoa, Salesforce, and that works for a

lot of people don't get me wrong. But this was something

that I can literally build. And there's templates out there that

you can get for free. But I really love that you can make

it's like, Okay, I'm gonna take that. And I'm going to take

this, and I'm going to make it mine. Like, yeah,

yeah, I mean, anything is customized is going to be

better, especially when think when I'm hearing underneath this

is it's not easy to do, but easy ish. Like, it's kind of user

friendly, because there's a lot of CRMs out there, and I'm not

going to bad mouth, any of them. But yeah, you have to hire teams

of people to actually do it. And that's, that's unfortunate, but

you don't want a team, you definitely want your team to be

able to do it. But if it's so complicated, that you have to

hire a super specialist, that's $100 An hour might not be the

one to go with.

Right, right. Because in we've had even clients who spent all

this money in it, and then they end up walking away from it.

It's when they come to us and are like what the, you know, to

now. So setting up that. And then the third thing I would

say, is automate as much as physically possible. So again,

it goes back to the scheduling the automation that I was

talking about with the CRM, but just automating everywhere else

that you can. So for example, having a service agreement as a

template, and then have it in something like Adobe sign, or

DocuSign, or whatever, hello, sign, whatever one that you use,

but just having it really easy and ready to go so that you're

not spending so much time in that because that stuff really

gets lost. I feel like and it's so important at the same time.

So it's like clients are like, I can't you know, I don't know

which one is the most recent one, and what's, you know, how

am I going to, you know, they're just spending so much time

thinking about it. And then where is it that it's like, oh,

just, you know, create a template, create a catch all try

to make it a catch all. And go, you know, make it so that's

really easy to hit send.

That's, that's great advice, right, the proposals and just

chasing all of that, and definitely going there. So I'm

gonna go back to the calendar thing. This is, I love that you

started there, because I'm a big believer, as you know, like,

let's schedule your, you know, million dollar year, whatever

your number is, by putting it in the calendar, backing into it

with, you know, how many marketing events do you need to

do? Or what needs to be on your calendar? Or how many training

like what? Or how many of this do you need to sell? And where

do you need to be available to do that? Because I agree, like,

if it's not on the calendar, it's not going to happen. Now,

one thing is, give me an example. And the person will go

unnamed, but there's somebody out in the world who I tried to

schedule with, and I have to schedule not super regularly,

but regularly enough, they're an important part of my network.

And whenever I schedule a schedule, feeling confident,

like I'm done, and then inevitably, they're like, not

available. So. So if you're going to have a calendar, you're

not available all the time. Let's talk about that. So when

someone's like, how much should I be available? You know, or I

just want to be available all the time in case a client needs

to book or, you know, this this, this big expanse of

availability, what would you say about that? Because you used the

word boundaries? Chair, yes. On how to set boundaries and

calendars.

Yes. So that is probably I had such a hard time with that I was

the person of I just need to be available all the time, because

I might miss something, right. And I didn't want to carve that

out. And then finally, I realized that actually people

respect you. When you set those boundaries, and you don't

actually miss things, it's actually works out in your

favor, because you have the headspace to be fully present

for that person. So I'm setting like I even so much say, okay,

these are the days that we do initial assessments, which is

our first step with working with us. And I did it for myself,

first, I no longer am performing the initial assessments. But

when I was it was like, Okay, I just am picking two times a

week, two different spots in the day to give people an option. So

if they reach out on a Friday, they can schedule for first

thing of the week, you know, the product the next week, or if

they're reaching out in the beginning week, they can get in

at the end. And that's it. And that's enough option. So instead

of like trying to squeeze people in and just moving things around

and being stressed out by that, it's like, no, no, this gives

this, you know, checks all the boxes for people coming in. And

you know, the holidays are coming up right now. And I've

had the people who are doing the initial assessments for our

team, like they're not available. So we just had

somebody scheduled in January. Yeah, have coordinates and it's

like, well, this is great because now we have things

coming in in January. This is totally fine. Like there's

nothing wrong with that. So really I feel like for people,

they want to be able to slick. I figured out in my business

finally, that somebody feels like they can check something

off their box when they schedule a meeting with you. So whether

or not they hired you and actually started working with

you yet, it's more about I did something I can now move on

because I have something scheduled and I'm going to show

up for the other person. Right. So once I realized that, then

I've been able to set my boundaries way more clear.

Yeah. Well, I think that's the that's the key, right? That by

being more restricted in your calendar, you look like the

professional CEO you are, and frankly, you're not available

all the time, because there should be other things you

should be focusing on. So Right. It's a great reminder of that.

And it also you touched on team a little bit, you have other

people doing assessments. Now, I know you've been super

intentional this year about growing your team as you scale

your business, which also, you know, helps with many things.

What What, what's your biggest learning about like, when you

look back on expanding team, not that it's been easy? But like,

what, what do you know it's going to do for your company? Or

how has it shifted how you see your company?

Oh, man, I see it as I was, the reason why it took me so long I

feel like was because I was feeling like, oh, this is so

because what we do is so customizable. But realizing that

I was doing the same thing over and over and over again. Indian

like this actually is repeatable. If I just look at it

from, you know, a bird's eye view down. And really just

making that process so much simpler like we I like we, like

I said, the, you know, the title show being simplifying your

system. So once I realized that it was really easy to grow the

team, because it's like, well, now it's like, here you go,

here's the things that you need to do. Here's the script. here's

this, here's that. And so I would say, realizing that you

can make things simpler, and a process and a system, even in a,

such a customized world and such a customized thing that we do

where everybody's situation is different. That was a huge thing

for me this year. Yeah. Um, and just being able to then remove

myself and giving myself the freedom that came with that. And

it also gave other people like, I mean, my executive assistant

that I hired, she was able to just read the operations manual,

because I had it all written out. And she was like, got it

five questions, I'll let you know. And it was like, Wait, is

that's it? It's just like, yeah, like, okay, like, all right,

there we go. And yeah, there would be some things where she

would have to clear it up with me. And it's like, okay, well,

then we're just going to use that information, improve our

operation manual and our systems, you know, internally,

and just make it even better because we learn that so. Yeah,

yeah, that was such a awesome thing this year, for me so much

freedom brought with

it, this is what you work with your clients on as well. I mean,

what just what, how they're gonna use their time, but

really, who should be doing this thing? Or what are so much of

your work? Is getting things off your client's plates? And I'd

love to know, as we're starting to wrap up this go so fast?

Yes, it does. I know.

I want to, like think of, maybe it's the client, you're thinking

of going from 500 to a million, but think of a client story or

an example where just getting a lot of things off their plate or

systematizing allowed someone to really expand their business

like any stories like that, or

Yeah, she this is this one, she's really grown in team by

having so much hops having her processes, so streamlined. We've

also had a lot of already bigger companies come to us, they're

making money. And they are struggling themselves, like

email is such a big one. And we've had to reframe their mind

about it. Because they were spending so much time in it and

just sending so many emails, and it's like, you know what, don't

send an email, stop, stop, just stop sending emails, because the

more that you send an email, the more you're gonna get back.

Right? So that's something you can control. So if it doesn't

need to be sent in an email, maybe just don't, maybe it needs

to be saved for meeting later maybe, like, there's certain

things that you can send an email, there's some things that

you can't but all that to say is that that person realize that

okay, I need team for myself, I need those things in place. So

really seeing that growth with those processes in place and

with those boundaries. It's almost like the things that

you're not wanting to do, that you think it's going to make you

not be able to grow are actually exactly what you need to do to

grow?

That's so true. I want to touch on email really quickly, just

because I'm sure people were leaning and you know that. Yes.

And in my own world I have I have a running list for my team.

And I asked myself, is this an email or a conversation and more

and more, it's like a conversation when we have our

team meeting, like you should see us. You'd be proud, like, on

a we have a marathon like it is fast. Lauren's got her list.

Rebecca's got her list. I've got my list, because I'm just gonna

relist if she's there. Shondells got like we are on it. And it

saves it literally, I know, it saves hours and hours and hours,

we just knock it out so fast. What would have taken seven

emails back and forth? Yes. So in addition to that, like what

else? What are your tips for either cleaning up our email or

just?

Not? So much? Yeah. So I'm looking at your email as not a

conversation. Whoops. Sorry. Yeah, so it's not a conference.

So it's not a conversation, it's a communicate, like, we have to

go back to the basics of what it is. This is not a I'm gonna call

somebody in brainstorm. You know, this is not a

brainstorming session. This is like, I think of it as more of a

following up on something that you're waiting for. Retreat,

like asking for something very specific. So whether that be a

document or just some information, but coming up with

an idea, or anything like that, no, leave it out an email, um,

completely. And then also, I would say, unsubscribe as much

as you can, because I feel like that's where people get really

crazy, and setting expectations for your team. This is where a

lot of CEOs I've presented to a lot of CEOs, and I always have

to say, email is not urgent, it is never urgent, stop using it

as an urgent thing that pains, you don't need to leave it on,

like I don't have my email open right now. It's like I'm focused

in what I'm doing. So as soon as you start to let email creep in,

and it does become that urgent, like that thing that dopamine

gets released to whatever it is, and then you're like, Oh, it is

urgent. And when you set that expectation for your team, that

you're always going to be available and responding. At

that moment. You are now enslaved to your email. So being

really conscious of that, even I have CEOs sending emails at

like, 11pm at night, right? And maybe, maybe they're working,

maybe they're working on something, but it's like, okay,

use boomerang or something. If you're in Google, like if you're

in the Gmail platform, use something where you can schedule

it to be set in the morning, during regular work hours,

because just that little something when somebody sees

that as an employee, as a team member, or what, or a client

even, and they seem that you're available that it's like no, no,

I'm not. You don't need that already sets the precedent of,

you know, just I'm open to that. And so don't do that. Just don't

and schedule, what you need to work on. Don't use your emails,

your to do list, a lot of people use it as that reminder and

built in to do list. And oh my gosh, if that's when things get

messed up like that email that you're like, oh, I need to

follow up with that client, and it sits in your inbox, because

you want to remember to follow up with that client. No, no, no.

Put the email in a folder, maybe called clients and schedule it

to get done, so that you don't miss it. So actually have

something in your face instead of your inbox cluttered with all

that stuff. So taking it out of your inbox.

Yeah. So good. And yeah, and don't let your to do your your

email via TLS, which I've definitely been guilty of delay

delivery, my favorite two words and Outlook because

that's not to say, I can't think of what it is outlook. There it

is.

I learned that yeah, about eight years ago, when I was up in the

middle of the night at 2am sending emails with Luca, by my

side, my baby on the side. And my good friend Tina replied, You

know, like six the next morning and she's like, Do you not know

how to use delay delivery? And I was like, No, I felt really

dumb. And she's like, Okay, here's what you need to do. And

it changed my life, especially right then. So anyway, yes. And

I just want to say that too. Like, if you don't know, if

you're not doing these things, it's not about beating yourself

up like I've been guilty of every single one of these

things. And it's just about cleaning it up so that you can

have a great next year. So on that note, Alex, I know you have

a gift for our listeners and you have some information if

someone's like, oh my gosh, I love Alex I'm jiving with her.

I'd love to work with her next year. share your information

with us.

Yeah, so be organizing.com It's all one word. It's spelled out b

e organizing.com. And we have a freebie we have a Top my top

favorite apps, there's a webinar and a guide for it. So you can

download watch either one. So check those out, it's great

because it gives you a lot of it for your, you know, straight

from your phone, since it's apps. It does touch on photos a

little bit, which then segues into I do also have a digital

photo organizing course. And this is great right now for

holidays and for gift giving. Because a lot or even just to

start, in the beginning of the year, we had clients who were

like, alright, this is the year of photos, and I'm getting them

in order so that then you can do things with them, like create a

photo album, I just did that I actually just gifted our

parents, my husband and I's parents, all photo albums this

Christmas, because our photos are all organized. So it's great

to be able to easily do that in time, because we have that in

place. So in the photo organizing course, you really, I

really walk you through step by step exactly what you have to do

for your photos. So to get organized, and it's all about

your digital photos, since that's where we are in our day

and age. I touched a little bit on you know, your physical

photos, it's a lot hand in hand, but your digital wines and

getting those in a safe space and how to actually organize

them. And unfortunately, there's no shortcuts. A lot of people

look for shortcuts and gotta be leery of shortcuts. We're gonna

break it down for them, you should I'm breaking it down,

making it very simple, where it's like, this is the next

step. This is the next step. This is you know, like this is

what you do it now, go ahead,

use a shortcut and a hat because you're gonna show us Yes,

alright. And then finally, if someone's like, oh, my gosh, I'm

totally jiving with Alex's energy, if they want to hire you

to make 2022 Awesome and get systems and processes in place,

where do they find you?

So on our website, you can either call us at 858-480-1056

or be organizing.com forward slash assessment. And you can

schedule an assessment right then in there with our team to

work with us individually, one on one. So you get to meet our,

you know, our initial assessment team or business development,

and then also get assigned a lead organizer to work with you

specifically,

individually cost for the assessment? No,

it is complimentary. And it's about 30 minutes, it's via zoom,

and you can be anywhere in the world, we will help you so we

don't have this other than the time limits. We don't have

boundaries in that sense, because we do all everything

virtually.

Yeah, beautiful. Awesome. Well, thank you. I'm glad to ask about

that. Because I knew there was a way for them to take the next

step. And at least and of course, you have a system and

process in place. So you could you could for those who are

listening, if you want to do it the right way to see how Alex is

doing it as well and really connect with her and our team

and see if she can help you. Yeah, so that's we're gonna wrap

up. This is an amazing show perfect time of the year. So

Alex, thank you for all you're doing in the world. It was fun

to talk about. I want to make sure I get the title simplifying

systems and success for content revenue growth. You gave us some

excellent tips today. So thanks for being here. Yeah, thank

you again, so much. Thank you. Thank you.

Yeah, it's so much fun. And to our listeners all over the

world. We love you. We love hearing from you. If there's

anything we can do for you. Go ahead and email us at contact at

Ursula inc.co. We'll have all the details of what Alex talked

about in the show notes. And of course we have a free course for

you as well. Quantum road expansion we'd love to have you

join us for that as well. Alright everybody that's it for

now. Make this your most rockin year yet. Bye guys.