Writing a book is a journey.

…and because of my guest Amanda Johnson I have now written 4 that have been released with the 5th one currently on the table. Today we are talking all about the book publishing industry, the journey that is writing a book and the healing that comes through the telling of your story.

Amanda had been writing all through highschool and college, helping others write better papers and editing their writing for publishing. Forever the editor of other people’s stories but never one of her own.

With a little one at home, and a marriage that was falling apart Amanda got her chance to work with her mentor. It was on this part of her writing journey that she came to realize the value she had to offer to the world and her story that was ready to be told.

Are you being called to write your story? There is no time like now to get started and this episode is your inspirational jumping off point.

Join me and Amanda Johnson to learn why you shouldn’t ignore the call and just how possible it is to tell your story to the world.

Ursula’s Takeaways:

Intro (00:00)

Helping People Write (6:39)

Transformation & Healing (13:21)

Just Keep Going (17:55)

I Don’t Know What Comes Next (19:25)

Why Would You Do That To Yourself? (22:17)

Felt Like A Different Person (29:34)

Just Start Writing (32:49)

New Book Teaser (36:31)

About Amanda Johnson

Amanda Johnson helps aspiring and seasoned change agents write truer individual and collective stories. She partners with divinely-inspired souls to craft messages for maximum impact on their audience, brand, and bottom line AND heal their st*ries, so they can change the world without compromising their health, sanity, or soul. After years of engaging, clarifying, and helping others develop powerful messages [as a Student, Teacher, and Master Writing Coach], Amanda uncovered her own. The decision to share it launched her on a journey of transformation that quickly made her personal and professional life unrecognizable.

Connect with Amanda Johnson

Website: https://truetointention.com/

Facebook: https://www.facebook.com/amanda.johnson.7773

Facebook: https://www.facebook.com/TrueToIntention

LinkedIn: https://www.linkedin.com/in/amandajohnson4/

FREE GIFTS:

2 Free training/interview series on her website -

Waking Up from The Matrix - https://truetointention.com/the-messenger-matrix-series/

Bestseller Call Series - https://truetointention.com/bestseller-call-series/

About Ursula Mentjes 

Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.  

Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company’s annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27.  Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President’s Choice award.  Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets. 

Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA’s Women in Business Champion and a recipient of the Willow Tree’s Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP’s Extraordinary Speaker, PDP’s Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President’s Lifetime Achievement Award from two Presidents.  She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others!  Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more!  She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University.

Social Links:

LinkedIn: https://www.linkedin.com/in/ursulamentjessalescoach/

Facebook: https://www.facebook.com/UrsulaSalesCoach

Instagram: @ursulaincorporated!

Twitter: @ursulamentjes

Join Quantum Revenue Expansion Private Facebook Group: www.facebook.com/groups/quantumrevenueexpansion/

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Hey everybody, and welcome back to quantum revenue

expansion, the podcast, super excited to have you with us

today. And it's December as we're recording this, we're

finalizing 2021. I'm excited to think about the 2021 Anyone

else, like, there's a lot of great things that happened and

was also just kind of a weird year. So anyway, if you are an

aspiring author, or maybe you're an author looking to get your

book out into the world, or maybe you're looking for just

partners or people you can talk to about being in the book

publishing industry. I'm so excited to have my guests back

today. My guest today, Amanda Johnson, the Amanda Johnson,

you've been a longtime listener, you know, she's been on the

show, like three or four times. So anyway, be Amanda Johnson.

And we're gonna talk about how you can't make this story up.

And I'm saying story. There's all aspects of it. You can't

make this story up. And are we talking about the book

publishing, industry and journey and because of Amanda, I have

now written five books. The fifth one, we're still trying to

get out in the world that's been done since like, I don't know,

like, 2018 We'll talk about that today. Because I will say that

writing a book is a journey. So Amanda Johnson, my favorite

quitting coach, one of my best friends in the entire world, my

soul sister, welcome back

to the show. Thanks for having me. I'm, I think today's gonna

be our funnest interview yet.

For sure. I know. I was feeling it this morning. And I have my

coffee. So I'm Yes. Oh, I love that love, love. Hashtag love

that. Um, yeah. Anyway, I'm getting ahead of myself. So

before we get there, before I introduce Amanda formula, I want

to just do a little bit of housekeeping. And first, I want

to say hello to our new listeners. We have listeners in

over 100 countries now. And it's just so much fun to hear from

you. Thank you for leaving us reviews. If you've left a

review, you can go to Ursula inc.co, forward slash giveaway.

And we have a special gift for you just for leaving us review

reviews help everyone learn more about the show and see if it's a

fit for them. So thank you for that. Also, if you haven't yet,

go to Ursula inc.co. I made this so easy. It's on the homepage.

And it's in the show notes. When you go there, you'll see we have

quantum revenue expansion, the masterclass which pairs very

well with the podcast. So if you like what we talked about here,

I take you on a three part journey to talk about how to

expand your quantum revenue container, ie to x or 10x, or

sales, get in alignment with your packages and pricing, ie

raise your prices, shift your packages, work on your

marketing. And then the third part of the class we talk about

how to collapse time and get there even faster, which is so

much fun, because that's the whole quantum conversation. So

anyway, if you go to Ursula inc.co, it's $1,000 value, it's

the coolest class ever, you get it as a gift for being a

listener of the show. So if you haven't done that, definitely do

it. Finally, our next intensives already filling up for 2021. I'm

super excited about it. I love that class, you don't you just

love something like you love a class that you like, Rebecca and

I love the 2x intensively we put our arms around that guys, we

just love it. Because we keep the class small. And you come in

and you get to work on your business for two days focusing

on 2x thing or 10x in your sales, whatever you want, while

shaving 10 or more hours off your work week. And in order to

do that you have to uplevel your team, you have to uplevel your

systems and processes, probably all those things you don't like

spending time on, we're going to help you get it done over the

two days. So you can go to Ursula nk.co forward slash

apply. Send us a few details about you and my team. We'll get

you all the information about the next two weeks intensive and

again, 2020 one's already filling up. Like I feel like

excuse me, 2022 is already filling up. Because I feel like

people are just ready. Like they're ready. And that's like

three twos in the year next year. So I just numerology wise,

no, it's going to be a great year. So come and play with us.

We'd love for you to have one of those seats. All right, all my

housekeeping is done. And a Johnson is in the house. Amanda.

And by the way, if you haven't listened to her other podcasts

go back because you can hear like, we've had the most

interesting conversations about business and book publishing. So

go back and listen to those shows as well. One of the one or

two of them and double your sales now. That is what it used

to be called. And then which is still in this quantum revenue

expansion lineup. Like you'll find them there. And then also I

interviewed Amanda last year, so you definitely want to hear

about her journey, because she helps aspiring and seasoned

change agents. Right through her individual and collective

stories. She partners with divinely inspired souls to craft

messages for maximum impact on their audience brand and bottom

line and heal their stories so they can change the world

without compromising their health, their sanity, or their

soul. After years of engaging, clarifying and helping others

develop powerful messages as a student teacher and master

writing coach, Amanda has uncovered her own as well, in

addition, she just wrote this great book with a hand like a

bunch, not including me, a bunch of other authors called, you

can't make this story up, which we're gonna be talking about

today. Because you really can't like the stuff that has happened

in our lives. I feel like you can't make this up. And really,

when the mess becomes the message, right, like great

things can happen. So let's, let's just jump in. I mean,

maybe people need to know how we met or kind of our story and

your story, you take away and then we'll, we'll see what

unfolds. Yeah,

that's a great place to start. Because I mean, I originally

reached out to you to be in the book, or to write the foreword,

I was like, I can't do this book without your story in it,

because you're the first real client that I had. I mean, I was

always helping people through high school and college and all

my degrees to help people, you know, write better papers and

get things done. And I was editing for people. And then

there was this moment in time, where I was really kind of at my

lowest. And I had a little boy at home, my marriage was falling

apart. And I had this opportunity to work with a

mentor, and work with her an online writing instruction

company. And it was amazing. And I was doing all this work with

her. And then we went out, this is a great business lesson. We

went out to shop her business, and she ended up going to NABO.

And met a bunch of you. And her business was all about helping

people to write well, like learn how to write well. And, and all

of you people were like, um, I do not want to learn how to

write well, I want someone to fix all of this content that I'm

trying to get out into the world. And so for a while, while

she was trying to figure out what she was gonna do with the

company, and where she was going to go, I became the primary

editor in the company. And so that's why when you had sewing

with intention, kind of in its final moments of production, and

I know she had edited that for you, but then it was like the

workbook, I need a workbook, and I need it in two weeks.

I don't remember that, by the way, but I believe you.

This is this is when Ursula talks about collapsing time. She

was not joking. I watched her do this for 15 years. It's

ridiculous. Two weeks, and I was like, I have my teaching

credential. And this lady is talking about tapping back into

potential, which is what I have lost. And so here I was, like, I

know I have more potential than this. I'm at my deepest, darkest

moment here. I have this little kid that I don't want to turn

out like this, what am I going to do? And then Ursula shows up.

And she's like, Hey, I have a book about intention and

potential. And I was like, Sign me up. So yeah, we did that in

two weeks. And I went to lunch, and I met other people who

eventually became editing clients. And yeah, I mean, and

then I think after selling with intention, one great goal was

already pushing out you. Mm hmm. So then it was, you know, deep

dive into editing for that. And I had the opportunity to work to

be in your, what was it like a coaching program for one great

goals, like a trial, like a pilot something. And that's when

my message came through? was during that time, because I was

like, Well, I have a goal, I just want to, like, feel like I

can survive. And, you know, like, that's really where I was

at. I'm not, I'm not exaggerating at all, it was a

horrible, horrible phase. And so we get into the one great goal

class, and we're working through it. And I'm like, what these

goals are these my goals, I don't know whose goals these are

my parents goals, my teachers goals, like, and then I had this

moment with my mentor. And she asked me, what value do you have

to give to the world today? And I was like, I have no clue. I

just did not, I could not reach for it. But in 20 minutes, after

a lot of tears, I realized, Oh, that's my message. It was the

the way that I was raising Aaron was extremely important. And I

was starting to see the results. I was changing the way that I

was messaging him because I was clear enough that I could see

all of the words and messages that had kind of messed me up,

well, really well intentioned, really well intentioned things

that parents and teachers said to me that just kind of got me

twisted up in knots. And so I was unraveling that and redoing

it with him and getting amazing results. So that's when my

message came through. And then one great goal was, gee, Ursula,

I had this idea on my way home. What if I partnered with a

teacher from the secret and she was like, I'm sorry, what I

mean, of course, but Where'd that come from? Right. And yeah,

the rest is history. It'll happen. Oh my gosh, like so many

things

that I forgotten first of all, necessity is the mother of

invention. I remember now why I had to get the workbook done so

quickly. It's because Tim and I owed sickness six mortgages we

had to pay in one month and I had to get that class off the

ground so that that First selling with intention intensive

off the ground. Oh my gosh, yeah, um, one great goal, you

know, I just want to kind of throw in for our listeners, you

know, to me books are really divine downloads, and they come

through us as messages, right. That's what Amanda is talking

about. And we all have our, you know, our pain stories as

Amanda's sharing her as we all have the stuff that we've gone

through. And I'll tell you like, my pain stories, like my life

stories are still coming out in the books. Like, it's still

like, the last book that I wrote up level now, which is not in

the world, yet. It's sitting, right, it's, I could see it

sitting right over there. It's waiting, I definitely share the

most personally and the most. You know, kind of the hardest

stuff and stuff that Amanda you didn't even know, and I've known

you for years. And so just just so much compassion for everyone

who's listening or watching, you know, that we all have messy

stuff in our lives. And if you feel like you're called to write

a book you are like it's trying to come through you are so

follow that guidance. And you know, find people who can

support you. Like one thing I think is great about like you,

you know, one thing that man and I are modeling today is this,

the support of other entrepreneurs, the support of

other mentors and experts. I mean, we're friends today. But I

remember when we met, when you said that novel meeting, a bunch

of you, a bunch of you, people I didn't know, like, you know, I

was, yeah, a bunch of those. And then which you became then

right, and entrepreneur as well. Being an entrepreneur is a

lonely journey, like, let's face it, it's a lonely journey. And

it's, it can feel like the biggest self development course

you'll ever take. And then if you write a book, then you got

to write about all your stuff, right? Your storytelling, and

all that stuff that's come through being an entrepreneur.

And yet, it's also one of the most important healing Journeys

you can take. And I have found so much healing, through my

business through helping people through helping our clients and

through through writing. And so, I mean, let's, um, we mentioned,

you know, you can't make this story up, tell us about the new

project that you're working on with, with clients. I'm part of

that I'm excited to be part of it. Why did you decide to write

this book? Like, why did that book want to come through at

this time in the world?

Yeah. Well, it actually started about two years ago, almost

exactly. And I don't know, you know, how sometimes just, it's

the magic, right? Like, sometimes just a bunch of things

planned at one time, and all kind of alchemize into this

idea. And I was getting a lot of feedback from my clients that

was like, wow, you know, if I hadn't been through this

program, I wouldn't have blah, blah, blah. And it had nothing

to do with getting the book done. Once, you know, business,

like it was about transformation and healing that was happening

for people because they had reengaged their story, and

learned how to co author their lives instead of just kind of

being in it as the character. And so I just thought, you know,

there are enough people that I think we should tell the story,

because at the same time, I was hearing from a bunch of

creatives who were like, you know, I have this great idea.

And it was so wonderful, and, and I'm stuck. And there's

something wrong with me. And I've signed up for all of these

programs, and spent 10s and hundreds of 1000s of dollars to

try to get people to help me. And I don't understand what it

is oh, and then I paid more money to figure out why I was

sabotaging myself. And I still can't get this book done. And,

you know, 10 or 15 years of this taught me one thing that this is

about way more than building a business writing a book, it's

really the soul's call, I believe, to get clear on the

things that still aren't working. You know, we think we

say we want to write a book because we've overcome this, and

we want to share how we did it. And that's friggin amazing,

share that. And also, there's usually an area of our lives or

something that is still kind of janky. And the process of

writing will show us not just where that is because it usually

jumps up and slaps us in the face. As soon as we start

writing, let's be honest, I call them story collisions. But it

also if we can actually get into the process and get past the the

stress and the stuckness and just write those shitty rough

drafts, you know, then we can really begin to see where we

keep losing our power, where we keep the story loops going,

where we have agency where we could pick up the pen and write

a new script or write in a new behavior and the play that we're

living here so you know, it's been it was an amazing moment

where I was like, you know, I think we just need to have all

these people tell their stories so other people don't feel so

darn crazy all the time because There's so much like what's

wrong with me? Right? You hear it all the time. What's wrong

with me? Why can't I do this? It turns into self shaming, self.

flagellation is awful. And so there was that piece. But then

there was also a crescendo, let's say, of me realizing that

I had never told my parts of the stories. And that was extremely

important to me. Because, you know, oh, Amanda, thank you

helped me to heal this. Oh, Amanda, thank you helped me to

do this. And, and it's like, well, that's awesome. But these

people don't know what they catalyzed. For me. Every message

came into my life, like I shared at the beginning with yours,

right? Like, I'm totally divorced from potential and this

woman with this business name, potential quest jumps in starts

talking about intention, like, no coincidence, you know, I get

a one of the first editing projects I had was about, it was

a resource for caregivers. Well, I was living with my grandmother

at the time. And she right after we finished the book, she ended

up falling and needing a lot of support. And suddenly, I was a

caregiver. And I already had a resource guide. Like, I already

knew what was coming, I already knew what needed to be

addressed. And so there are all of these moments. I mean, people

who've had really terrible relationship issues, man, as

soon as they enter my world, I'm like, at another level of

healing my own relationship stuff. So I wanted people to be

able to see that dynamic first for the creative so that they

could see, you know, like, Okay, I'm not, I'm not the only one

here, like you said, it's a lonely journey, you're not on it

by yourself. And maybe if you stop shaming yourself so hard,

you could get into the process, you know, someone will give you

permission to say, this is actually perfect. There's

nothing wrong with this right now. You just got to keep going.

That would be amazing. And also for all of the coaches out

there. How many coaches do you know walk away? Because it's

just too hard. The clients are just too tricky. It's just too,

like. And I wonder to myself, how much of that is because this

is the thing that's happening under the surface, the clients

are pushing at our own stories. Yeah. And we don't know it. And

so we don't lean in. We call them crazy clients. So we, we

back out of contracts, we and then you know, it's all just all

too hard. And so we stopped for a while and we don't push

forward. And so, for me, that's what I wanted this book to be

was an opportunity for both creatives and coaches, to see

the messy magic that can happen when we're open to it. Yeah.

So God, I know the end for everyone's wondering, yes,

Amanda's gonna tell us how we can get the book with some other

cool things along with it. So let's talk about I mean, I, one

ways we could go with this, and we've had you on the show, and

you've talked about your own business growth, so people can

go back and listen to that. But I'd love to talk about just the,

like, kind of the myths and the truths about what it really

means to write a book and how that could impact your business.

Because I think there's a lot of beliefs out there. So what what

would you like to share with our audience about about that, like,

what's, what are the myths about writing a book? And what are

some of the truths?

Oh, man? Well, I think one of the first things that people

have to realize is that when you get inspired to write, it's

usually the only part that you see is the writing. Like, it

just needs to get the manuscript done. But then, because you

don't know what it's like to write or publish a book, you end

up, like I have so many people who just don't finish the

manuscript. And when I really dig in and ask why it's like,

well, I don't know what comes next. So unconsciously, they're

keeping themselves from finishing because they don't

know how to self publish, or how to reach out to a publisher

what's involved, because that was never what the point was.

Right? It was just to write and get what they needed out of it,

and then hopefully get it to someone else. But I'm sure

they're like millions of manuscripts and drawers that

just are almost there. I could change the world, if they would

just finish it because they knew how to move that forward. So

there's that piece. There's another funny thing that's out

there, like, you know, million dollar authors, and you like,

Oh, are you sure you want to get me started on this? It's hard.

So there's all these and you know, I'm the million dollar

author thing really gets me because it's like really who's

gonna make millions of dollars on a book. When you look when

you understand how publishing works, and you understand that

you're going to charge $15 or 20. Let's go big $25 per book,

and it takes $5 to print and then you got to pay for

shipping. You got to pay for production. You got like all of

these other things you end up with. You're lucky if it's like

a $10 royalty per book, right? Lucky. So how many books do you

have to sell? I'm no good at math. You know that you see me

on spreadsheets? I'm all the words, how many books you have

to sell in order to become a million dollar author? That's

bogus. I hate the way that that's positioned. Yeah, it's so

you know, oh, I want to do that. But then people get into those

into these programs and, and webinars where it's like, oh,

shoot, I have to grow whole business, I was just trying to

write a book. Right. And they don't tell you that, you know,

the first six figures can be really, really tricky.

It's a lot of work.

And so, you know, but, and then in order to do you know, maybe

go seven, you have to do all of these other things, you have to

hire a team, you have to, you know, Train the Trainer program

start popping up, and all of these different things where

it's like, people are, their minds are blown, because they

just want to write a book, and help people.

So yeah, I want to tie to that. So why write a book? Like why?

Why should someone then like, it's a lot of work? We know

that? Um, what? What's at the end of the road for someone,

after they write

it? Well, I think you're the perfect person to answer that

question was the end of the road, you have five bucks? Why

would you do that to yourself? It's not easy. And I watched

you, you know, eat lots of chocolate chip cookies and

drink. Yeah, and have lots of little screaming emails about

editing processes.

The worst? I mean, I'd love to I mean, I'll, I think we can talk

about this for a minute. I

think you know that, at least for me. It was more painful to

not write the book, because I knew it was going to help

somebody. And I felt like, I felt like the message was meant

to come through me. And I think, I think too, like, this is

important to talk about, because I did the same contrast and

compare thing that everybody else does, like, I'll go out and

be like, well, because I have another book that wants to be

written right now. It's been sitting in my mind, it's on my

list here. And it keeps coming up in a million different ways.

People are like, I want you to write x book, like, literally

people have said to me, you need to write this book on this thing

that I say. And so it's become, it's again, becoming more

painful to not write the book, because I know, here's the other

thing, not only is it going to be great for, for whoever gets

to read it, it's going to be helpful, it's going to solve

some problem, it's gonna be really good for me. And so

there's so much transformation and healing that comes through

writing the book myself, and, and getting it out there. And

just some of the, the ideas of the processes and the things

that are gonna come through to help people it's gonna help me

as well. So so it's like, again, I think it's just more painful

to not write the book. Now, I but I also want to say, I met

you and I met the right people at the right time, like

synchronicity definitely happen to say where, like you showed

up, you've always said, you've always believed in my books more

than I have. And I and that's really important to find people

who could be in your corner and say, Yeah, this is a great book

to put out there. And, and to not get stuck in the trap of

like, oh my gosh, but so and so wrote this book, like or so and

so wrote this book, that is none of your business. That's not

your book, that's none of your business. You've got to let your

book come through, because that book is meant to help certain

people in the world. So I think that's my, you know, again, more

painful to not write it then like to just let it come

through. I guess I feel like right now the ideas are coming

down. It's like, I got this whole sheet like looking at me.

Yeah, well, and I think the other thing, too, that I've seen

for you is that it always propels and catalyzes the next

thing for you. So there's something about like when you're

hanging on to like the sewing with intention class or the you

know, and you're like, I have to do this, because this is the

only way that this is getting to the world is me doing this, but

when you put it in a book, then it cracks open the next thing

that wants to come through you, but we hang on to these things.

I was just looking at it yesterday, I'm in calendar,

hell, because I was reading. And I was like, there's so much that

I could do. Right? So many programs that I've offered over

the years, and I love them all. But what are the things that are

needed now? And and so, you know, the next audience is

calling view and it has always been calling you look at the

audience, the audience of clients, and listeners that you

have now are dramatically different than when I met you 15

years ago. Right? I mean, from from income, to personality, to

right, like all of those things. There's completely different and

I think part of that is because every book has allowed you to

it's like a stepping stone to your next your next level of

business. Your next book of clients. And I think that's all

a result of healing. You know how many, one of my, my favorite

and least favorite parts of what I do is like, well, this awesome

is this, this framework is amazing. But there's this one

thing that I feel like is missing right here. You know,

and it's like the most natural thing in the world, to the

author. And so they don't include it. But it is the magic,

because is the thing that is the most natural to the author that

they have used to propel their journey forward. It's the unseen

thing because they don't put value on it, because it's so

easy. But for everyone else, they got to know what that is.

And they got to know how to how to embody that themselves in

order to get the same types of results. So with every one of

your books, you I've watched you wrestle like, well, this is the

way I've done it before. But actually, I think if I, you

know, what, there was this one other thing that I did, that

isn't even in this framework, and so it's made you even better

and even more articulate with how you're really doing things.

And I think, you know, the belief zone was like, getting

the, the real juice behind how you've been doing business, you

know, it was like, You had all the sales books, then we got the

belief zone, and it was like, Oh, this is what's really

happening. This is the, the underbelly of, of what's making

this go at the level that it goes. So and then, you know,

this next book up level now is just another, it's another level

of integration. And it's not about just business anymore.

It's about the personal and, you know, I've watched you, I've

watched you wrestle with all those things over time, to the

point where, like, now it's ready for a book and then who

knows what's gonna come next?

I kind of know, but to your point, I just want to say this,

like, I think you're so so accurate in that, you know, by

for those of us who write a book, or who have them stashed

somewhere and need to bring them out again, there's so there's so

much clarification that comes not only through the book, but

also your right like through the business and what I'm doing with

my clients, because we can't, we can't see our own stuff. We

can't like even what we're good at, we can't. But I think so

many years, because for those of you who've known me and been on

this journey with me, like I'm not a different person, what's

different is because of all the healing and peeling, I've done,

I'm a lot more confident. And confidence if we go back to

selling with intention, confidence is what sells right

just like you, Amanda, all the healing and healing. You've done

all the mentors, you've worked with all of the 1000s and 1000s

of dollars that you've spent to learn about, you know, writing

being an author being just a successful human being exact in

your words, peeling, you know, all of that has increased your

competence. Like, I would love to be so crazy to see, like if

we can put the two of us circa 2004. Up here right now, like,

we are not the same people. And it's because we've been

committed to a transformational journey. I mean, to me, writing

is really about being in transformation, and being

committed to that journey, being committed to being better, being

better humans working on ourselves, so that we can help

more people.

Yeah, I just had a client yesterday, tell me, you know, I

felt like a completely different person. And I was like, isn't it

interesting that you can feel both ways at the same time, I

feel like a completely different person, but more like myself

than I've ever felt. And that's what that is, right? Like, we

come into this world. And, you know, most of us are pretty, not

damaged when we get here, let's say right, like, right, we come

in with like, gifts and talents and super powers and some sort

of divine code, and then all the stuff happens, messages get put

on us, traumas happen, we create stories about those traumas, and

it just keeps creating layer after layer after layer that

keeps the real us from being actually interacting with the

world. And feeling like we can be ourselves so yeah, with

every, you know, like, I love it when I'm writing. And I'm just

like, I don't know if I think that's true. Like did I really

like I'm working on this fun little 10 reasons to run away

from being a messenger right now. Like, probably great for my

business right but like 10 reasons to not do this. These

are really good to not do this. Um, and and part of that is this

piece of like, it's not easy, but to your point, you know,

what else are you going to do? That's that's what we always get

to right and the quitting conversations like

what's my How're we each other's quitting coaches? What does that

mean?

Oh, well, I don't know how many times I think the frequency has

has lessened over the years, it has. Maybe once or twice a year,

now one of us will get a text from the other. That's like,

Okay, that's it. I'm done. Like, this is all too hard. I don't

know what the heck, I was thinking this is ridiculous. I

have these things coming up in my business right now or my

personal world. And it's just all too hard. Like, I'm done.

Yeah. And the other one says,

awesome, that's perfect.

What else are you gonna do?

I just want to add, like we all somehow, we always end up

starting a coffee, like a cafe, like a coffee house somewhere.

But then there's a conference room and we end up going back in

the conference room, and we start training again, all that

to say, we never get to quit, it's like this full. It's just a

full circle. So we've tried to quit and it hasn't worked out,

which is actually probably a good thing. And speaking of

that, we're almost out of time. So I want to what I want to

close with just before we talk about the book and how to get it

and the other things that you do. What's your final advice for

our listeners, like, we're, we're in this really, we're

still in the pandemic, whatever's happening. We're in a

weird time in the world. You know, we're two years into that,

as we record this, many of us are having, you know, great

years in business, like if we're still around, mourn, probably

not surviving, we're probably thriving. And maybe there's some

who are listening who aren't quite yet and want that, but

what's, what's your best piece of advice for? For listeners, as

we close out? Start writing. Yes,

yeah, with no agenda, really, like I mean, if you know, you're

supposed to write a book, then just start writing. And, you

know, if you're feeling stuck, or you're feeling excited, the

writing is so going to expose something to you, that will take

you to the next level, whether that's unstuck or, you know,

yeah, next level, like something incredible, being able to show

itself because we tell ourselves the most amazing things when we

put pen to paper. And if we're willing to look at all of the

most amazing stuff with some of that hard stuff that comes along

with it, then sky's the limit.

Sky's the limit. And you can't make this story up. The book

launch tell us about like, if someone wants to work with you,

what do you have for us today?

Well, if you go to Trudeau intention, comm you will see all

the things. The book I'm really excited about, it's gonna launch

on my birthday, January 21 2022, fortuitous numbers, I believe.

Yeah. Um,

and so what we have done is we have 19, authors, and then

myself, and all of us came together to not just write this

amazing book that will make you laugh, cry, and maybe cringe a

little. But, you know, we wanted it to be more than the book, we

want the book to inspire people, we want the book to support and

make people feel like they're not crazy for feeling the way

that they are inside of the creative or coaching process.

But we also wanted to give them tools because Alo, it's a

community full of brilliant people with tools and skills and

messages. And so what we did was we combined, we're calling them

the creative cocoon kits. And there are four different levels

of offering. So the first level is a bunch of digital content

that people can get that will help them to move forward. These

are classes or PDF reports, or excerpts from books, or even

children's books that they can read to their kids like,

amazing, amazing content. And then at the next level, if they

want to purchase even more books, they get the opportunity

to join us for live classes. So we have people who do yoga and

tapping and like all of these awesome things will actually

help creatives move through the process and move some energy and

get unstuck. And then we're doing you like this, or doing

these creative clusters. Because, you know, clusters of

people, but also sometimes it feels like a cluster, right?

Like, literally and so we're gonna have conversations with

people and kind of put them on the on the hot seat, like give

them the opportunity to ask whatever questions they want

about books about business, about brandy and about all the

things that we collectively have to offer. And so it'll be fun.

And then there's of course, huge discounts in the big grand prize

baskets for like, huge discounts on my program and a bunch of

other coaching programs again, like when people get into this

process. Usually at least one thing pops up a relationship

issue, a financial thing, a health thing, like the stories

are all tied together. And so collectively, we touch all of

those arenas for people. And so no matter what they're going

through, they're going to be able to find support.

Someone said about that. Yeah. So the best place to the best

place is just to go to true intention calm is there any

specific thing you want to point them to or anything else,

it should be on the on the home site, you'll see you can't make

this story up, you can put your name and email address in and

you'll get the introduction in your inbox, so you can kind of

get a little taste. And also, we've watched sips of story and

sanity podcasts, and that sips of story insanity, like

Insanity, you know. So that's launched. And so we're

interviewing all of the collaborators right now. And

those are hope areas, laugh, cry, cringe. I mean, I just love

hanging out with these people, and them telling like their real

stories behind the stories. It's incredible.

So awesome. Well, thanks for being here. And our listeners go

to true to intention comm check out all this. There's so much

stuff like you have so much content you have so much that

you give away. And also to get a copy of that at Nelson. Yeah,

yeah, you can't make this story up. Is just like for my Can I

pre order? Or what when do I wait until to your birthday,

there's no pre order, what you'll do is you'll go to the

website, and you'll see the sales page, there's a video and

then you just kind of decide what level you want to play at

how many books do you want and what kind of content or support

do you want as in return. And then you make that commitment.

And then the day of, you'll get a reminder to go and purchase

the number of books that you agreed to. And then in order to

get all the content, we'll get receipts and stuff for anything.

Thank you so much for being here. Again, quantum revenue

expansion. Thank you. We always have so much fun, we could talk

forever and our listeners all over the world. Thanks for

hanging out with us. And I hope you enjoyed our just us talking

today about what it really takes to write a book and what that

journey is like and also why it's so important. So if you

feel the call, definitely go to Trudeau intention comm learn

more there. And in the meantime, I just want to wish you an

incredible rest of 2021 Make this your most epic month yet.