You could have the best advertising strategy, but if your listings are poorly optimized, this tanks your advertising efforts.

This is a conversation we often have with sellers after reviewing their accounts. A key precursor to advertising is not only having a great product but also having a great product detail page that can help convert the traffic you're driving to your listing.

For this episode, we decided to pivot from our typical advertising conversations and go through the fundamentals of creating a well-optimized listing. It was great having David Dayon from AmazonXperts join us to share his tips on how sellers can better set up their listings to convert more traffic from advertising.