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318 : Ken Reil – You have to learn how to have a silent conversation with your customers on Merch by Amazon
5th July 2018 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 01:05:16

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Love that phrase: Have a silent conversation. Never thought about it until my conversation with Ken. You see someone with a phrase on their shirt. You believe that defines them, good or bad. You pass judgement and make an inner statement to yourself. Then you move on. Guess what, that is a silent conversation. You connected or not with the individual based on what their shirt said. I will never look at a phrase in the same way again. I will be conversing with them. Albeit silently!

 

Mentioned:

Merch Dojo- Chris Greens Merch Course

Merch Watchdawgs- Learn about copyright infringements and how to combat them

Merch Life

Merch Success 2.0

Ken’s Facebook Contact

Sponsors

Gaye’s Million Dollar Arbitrage List

Solutions4ecommerce

Scope from Sellerlabs

GoDaddy

Grasshopper

Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Stephen:                             [00:00:00]               I’m excited to talk about my sponsors today, Gaye Lisbey’s million dollar arbitrage group. Amazing, amazing group. This is a teacher. This is Gaye, she was a teacher. She is a teacher. Still. You need to learn. This is the type of environment you want to be in because she’s going to help you understand why, and I think that’s the hardest part of this business is understanding why. Why is the red one popular when the green one isn’t? Well, there’s usually a reason and what Gaye does is probably parse that better than anybody and she’ll explain the reasons for those things. I think that’s really powerful. Yes, she puts out a list. You’re going to get a good use of that list if you get in the group. Now here’s the deal. The group isn’t always open, right? So you get on the waiting list and you can join the waiting list through my link.

Stephen:                             [00:00:46]               Doesn’t cost anything to get on a waiting list and if you like her service, which I find that most people do that, that’s why there’s not so many openings. Um, you’ll be with her for a long time. And so it’s amazing freedom.com. She’s part of Andy Slam. It’s group amazing freedom.com. Forward slash momentum. And you’re going to get in the waiting list. That’s all I can get you on right now. You can use my name and see if that gets you anywhere. But what I like about in the uh, what I like about what they teach in that group or the things that are going on, you know, the current things. I’ve seen a lot of stuff going on about stores going out of business. Well here’s where an opportunity is, here’s why you want to do this. Hey, be cautious about this, you know, with toys r US coming out, you’ve got to think about this and that’s the learning that you need to do.

Stephen:                             [00:01:30]               And Gay is better than anybody else I’ve seen. So I’m amazing. Freedom Dot com. Forward slash momentum will get you to the waiting list. Then hopefully I can get you in the group and then you’re going to see me in there and we can chat anytime you’re ready. Karen lockers, group solutions, the number for ecommerce solutions, four ecommerce.com, forward slash momentum. It’s going to save you 50 bucks. Karen’s our account manager. We recommend her to everyone because she’s done so well for us. I mean that’s quite frankly the reason we’ve been paying her for last few years, but she’s become an important part of our team. Her and her team are so involved in our account. I just see the emails coming back and forth, hey, we did this for you. I just saw two listings today. I’m like, wait a second. Why did they show up?

Stephen:                             [00:02:09]               I did put any listings up. They got a. They got a set off to the side by Amazon and they reactivate them for me. You know what I mean? That’s the stuff that just happens when you have a strong team and I can’t recommend Karen enough if you use my code. Momentum. Karen pays me. I don’t want to hide that. Of course we all know that, but you’re going to say $50 and it’s a great opportunity to really, really build out your team with somebody you can trust. That’s why I recommend them. So solutions four ecommerce solutions, the number four e-commerce dot com, forward slash momentum. It’s going to save you $50. Oh, and by the way, she’s going to do an inventory health report. Why is that important? Well, guess what fees are going up. Is your inventory health number declining like ours is?

Stephen:                             [00:02:57]               Well, here’s why and what they can do. What I like is I get a spreadsheet from them and it says, Hey, here’s a bunch of inventory. Here’s what we recommend. And I’m like, Yep, read refund. I mean a delete a return to us, blah blah, blah, whatever it is and it’s or destroy and it just happens. That’s what I like. The other thing that I have Karen helped me with a lot is creating new listings. We do a lot of the research ourselves. We upload our images and then boom, magically the listing goes live and I don’t have to worry about it. Those are the services that Karen offers. CanNot recommend her enough solutions. Four ecommerce.com forward slash momentum. Save 50 bucks. Use My code. You save $50 a month every single month and it’s a great service. Plus you get that free inventory health report. I think it’s a really powerful way, so I can’t.

Stephen:                             [00:03:45]               I’m so excited how many people have been joining her because I see it and I’m excited because the messages I get from people saying, hey, this is great. I finally feel like I can focus on something else because Karen and her team are watching this for me and I highly recommend her. Next up is scale a seller lambs and scope and we’ll set it wrong. It’s, it’s amazing. I mean, it really is amazing when you sit back and think about, hey, I want to get this product up and it similar to this product and that’s, that product does well. Well therefore, if that product does well, they have the right keywords, they’ve chosen things correctly, so guess what? You scope and you could see all that stuff and that’s what the most powerful thing in the world is to copy somebody who’s done it right.

Stephen:                             [00:04:28]               That’s what you want to. You want to take advantage of that, right? I mean it’s, it’s fair to see and so therefore you can take and apply it to your listing and immediately get that same benefit. That’s what scope does for me. Sellerlabs.com, forward slash momentum. It’s going to save you $50 on the service. Oh, by the way, it’s free to try. So sign up, try it and say, oh, this is how it’s done. Boom. And then you’re going to. The light’s going to go on and you’re going to be like, man, I can get my products out there. I just can’t wait. Can’t wait. So are labs.com forward slash momentum? The other day I bought another domain. Yes, I bought it the other domain. It’s almost like A. I’m admitting guilt, but it’s because I had an idea and it was something that was a pretty good idea I think is going to go pretty far.

Stephen:                             [00:05:18]               And so what do I do? I go to try Godaddy.com forward slash momentum and save 30 percent. So domains aren’t very expensive. You get a few services, it adds up a little bit and I usually buy three years. I usually by privacy, by the way, I recommend that to buy that, you know, it’s not that much money, but when you can save 30 percent it makes it that much sweeter and it makes it easier when you’re buying domains and especially if you buy a bunch of domains. I am a domain collector and so I do tend to do that, but that 30 percent makes it a lot easier and I use godaddy because what I like is I can pop in and address, I’m thinking and it’ll say, nope, nope, could try this version or try this extension and then boom, there it is. Hey, you better hurry before it goes away and the right, you know, and so try Godaddy.com, forward slash momentum save 30 percent.

Stephen:                             [00:06:07]               Also want to mention about grasshopper. Who was that? Just talking to somebody the other day and they were like, Oh yeah, use this company called grasshopper. I’m like, Dude, did you buy it through my link and save 30 percent? Hello? No, they missed that. So save 30 percent. It’s try grasshopper.com. Forward slash momentum. No surprise there, but you’re going to save 30 percent and what the real cool part about that is they’re using it for their private label business and it gives them virtually a second phone on their current phone without having to get another number. They can make up a vanity number. They don’t have to go and do all the grief and sign loan contracts. Pretty easy stuff, and so if you’re creating a brand that you want to identify, you want to look professional, you want to look like a real company. Grasshopper is a great tool. It’s an app you put on your existing phone and boom, you now have a customer service to. You now have a sales department. You’d have a manufacturing division. You could forward it to somebody else. You can have it go to different voicemails, different departments, and it’s all included. So try grasshopper.com, forward slash momentum. Save 30 percent.

Speaker 2:                           [00:07:13]               Welcome to the ecommerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling today. Here’s your host, Steven Peterson.

Stephen:                             [00:07:28]               Welcome back to the ECOMMERCE momentum podcast. This is episode three, hundred and 18 can real. Alright, I’m pumped. Yes. I get pumped and I say that a lot, but it’s so inspiring and I just talking to one of the best dads in the world, a dad who understand his responsibilities, that he’s got to be more than just the breadwinner. That was the role that we were all told that we had to be, but no, no, you want to. You want to be involved in your kid’s life and man, I’m telling you, you gave me the tingles a bunch of times in this conversation, the things that these kids are learning and even more important that he learned, which is very cool and very hard to admit as a guy based on his experience with selling merch by Amazon as a family. They’re competitive. They have their own accounts and yet they’re having success and some of the dinner conversations all about merchant by Amazon, but guess what?

Stephen:                             [00:08:23]               They’re having a dinner conversation. Did you hear that? Their kids, his kids are talking to him and his wife telling me, these aren’t great. Parents are actually having conversations with their kids. I’m one of the other things we didn’t mention it in here and I do want to add in it. He’s part of Chris Green’s merge Dojo, so if you’re in there taking his class or if you’re interested in, and I’ll have a link to it, join it because Ken is one of those coaches helping people through that, so I don’t want to miss that because it’s important and you know, again, uh, you have to buy time sometimes and you have to take training and anything Chris Green does, I’m always one percent supportive

Stephen:                             [00:08:56]               of because he’s just, just a phenomenal individual who gives a lot. So this is a very interesting episode because if you’ve been thinking about finding a way to get your kids involved in your business, this might be a way. This might, or at least it might be an approach to getting your kids involved. And I think Ken and his wife have done a phenomenal job. Let’s get into the podcast. Alright, welcome back to the ECOMMERCE momentum podcast. We’re excited about today’s guest because I think today’s guest is an example of what you can do. Um, what you can reinvent yourself, but in the meantime really take an approach to family life. I mean, to me the all encompassing family. I always say this about our business, our business and our personal lives mingle’s so much on a positive way. Um, but this family is doing it even more. Ken. Real welcome, Ken. Good to be here. Is that a fair statement? It’s completely intermingled in your whole life.

Ken:                                       [00:09:51]               Everything. Everything with our family now is, it’s intermingled

Stephen:                             [00:09:55]               and it’s a family, uh, is a five. Is that correct? Yep. Okay, so it’s a family of five. And did I re watched this TV show where basically all five of you are having your own business?

Ken:                                       [00:10:08]               Yeah. All five of us are involved in the merchant by Amazon world.

Stephen:                             [00:10:13]               It’s incredible to me to think that your kids, which are how old?

Ken:                                       [00:10:18]               Uh, right now I’ve got a 14 year old, a 17 year old and a 19 year old.

Stephen:                             [00:10:22]               Okay. So all three of those. What would, what? Well, without the Amazon, because let me ask this question. What would you and your wife have suggested to your kids? What they need to do with their life. What was the normal track that you were going to put them on?

Ken:                                       [00:10:34]               Uh, well, it is part of the tractor on now even is a good education and get a part time job and learn how to do your chores around the house and, and hopefully get onto college and establish yourself with a job.

Stephen:                             [00:10:47]               Okay. So go to college. Is that an absolute in your mind? Was it?

Ken:                                      

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