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After Selling $1B Online, Is eCom or Direct Response Better? w/ Craig Clemens | RTB#40
Episode 12030th April 2021 • The Road To A Billion • Stefan Georgi
00:00:00 01:22:51

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Where’s direct response marketing and long-form copy heading in 2021 and beyond?

Is eCom taking over?

If you want to discover some profound insights and raw truths about the past, present, and FUTURE of direct response that will open your mind WIDE...

You CAN’T miss this special bonus edition of The Road to a Billion with Stefan Georgi…

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

In this episode, Stefan and co-host Ed Reay are joined by the legendary Craig Clemens.

If you don’t know Craig, he is the co-founder of Golden Hippo, America’s largest digitally native brand incubator…

Which, under his leadership, went from zero to over 800 employees and became one of the fastest-growing companies in the USA (their brands include Gundry MD, amongst many others)...

And he’s also one of the most successful direct response copywriters of all time, having written many of the biggest digital ad campaigns in history and generating hundreds of millions of video views and upwards of $1B in sales.

Here’s a glimpse of the insanely valuable insights you are about to discover:

• The ONE element of copy Eben Pagan had Craig focus on when he started writing, that made ALL the difference in Craig’s career (most copywriters nowadays are missing this chunk of the learning!)

•4 MUST-HAVES before launching your own offer in the health space in 2021 (sorry, but this is probably not what you wanted to hear...)

• How Craig raised $1.5 MM in a month for a charity leveraging BitClout (and some insider secrets on how YOU can profit from it!)

How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?

“The Road to a Billion” Radio Show airs Thursdays at 10 am PST…

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Show notes

  • How Craig started writing copy by creating Gary Halbert-styled party invites.
  • The SINGLE MOST IMPORTANT type of copy that Craig teaches every copywriter at Golden Hippo when they first start out.
  • How contrasting market trends led to the creation of Golden Hippo and why Stefan was jealous about it.
  • The truth about going broad versus going hyper-targeted in the messaging of an offer.
  • Interested to work at Golden Hippo as a copywriter or media buyer? Apply here.
  • Why transitioning from a copywriter/freelancer to an offer owner may be the WORST decision ever.
  • Is long-form direct response marketing DEAD?
  • “The magic in copywriting is in the _______.” Plus, little-known reasons that cause the results from your copy to tank.
  • How to make money simply from people liking you on this up-and-coming platform that even Elon Musk is on.
  • The best way to improve your email copy quickly to impress a client.
  • NEVER work with this type of doctor in any partnership.

Useful resources/links

Golden Hippo is hiring writers and media buyers!!

Copywriters, send your cover letter, resume, and samples to

Media Buyers apply here:

After hearing from Craig about all the POWERFUL and crazy interesting things you can do in BitClout, Stefan created his own account...

You can follow him here:

And follow Craig here:

“Turning Pro” by Steven Pressfield

Get rid of writer’s block and predictably crank out high-converting sales copy in record time with Stefan’s “RMBC” copywriting course:

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