Soul-Inspired-Leadership - Ross Swan and Antoinette Biehlmeier
How leaders influence the brand… featuring Joy Abdullah
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How leaders influence the brand… featuring Joy Abdullah

The behaviour a brand displays is a reflection of the leadership behind that brand. It manifests through how employees are engaged in the brand and how a brand is able to add value to the customer. The route to creating a great company brand is through its employees. How important is leadership in achieving this?…

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