Website testimonials are one of the most powerful tools you can use in your business. We all look at testimonials/reviews when we're considering working with someone or buying something. To see that someone who was in a similar position to us has got the result we want can make a big difference whether or not we get in contact, book a call and/or buy.
In this episode I'll be talking about the kind of testimonials you want to get. The kind that will position your business to do the kind of business you want to do with the kind of people we want to work with.
[00.30] Why you need good testimonials
[03:11] Show the kind of work you want to do more of
[06:20] Show the kind of people you want to work with
[07:55] Show what you want to be known for
[11:05] Testimonials don't have to be completely positive