Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project.
Chapters:
00:00 - Intro
02:12 - The Beginning of Digital Reach
07:43 - Finding the Right People During Growth
13:03 - Strategic Use of Direct Mail for Nonprofit Engagement
19:08 - Expanding Engagement Through Instant Communication