What if your offers weren’t just a jumble of products, but a smart journey that helps both you and your clients scale together?

In this episode of the The Scalable Expert podcast, Tara breaks down how to build a value ladder that aligns with the need for growth for both you and your customer. You’ll learn why disconnected offers burn you out and confuse your audience, and how to create a clear, scalable path that meets your customers where they are and moves them toward transformation.

Using a simple and relatable analogy, Tara shares how your value ladder should reflect both the journey your customers go through and the one you’re going through as the expert... building toward true scalability without maxing out your time or energy.

🔑 In This Episode, You’ll Learn:

✅Why most value ladders fail to scale

✅How to design your offer suite with intentional progression

✅What a yoga journey has to do with scalable business

✅When your “expert identity” begins - and how to own it

✅How to spot where your clients get stuck

✅What it really means to scale your expertise

⏱️ Episode Chapters:

[00:00] Welcome + What a Value Ladder Really Is

[01:17] Different Ways Customers Want to Work With You

[01:40] A Yoga Analogy That Brings It All Together

[02:59] The Natural Progression of Deeper Engagement

[06:07] From Interest to Expertise: When You Become the Expert

[07:37] Packaging and Monetizing Your Expertise

[08:34] Scaling Beyond Yourself

[10:22] Final Thoughts: Designing a Ladder That Actually Works

How far are you in your Scalable Expert journey? Find out here 👇

https://bit.ly/scalablebusinessexpertassessment

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:00

Welcome to The Scalable Expert, the podcast where we unlock

2

: 00:00:03

the secrets to building a business

that grows with you, not around you.

3

: 00:00:07

I'm your host, Tara Bryan, business

strategist, mentor, and creator

4

: 00:00:11

of the INFINITE SCALE Method.

5

: 00:00:12

If you're a coach, consultant, or

service provider who's maxed out

6

: 00:00:15

with one on one work, overwhelmed by

the grind, and ready to scale your

7

: 00:00:19

expertise into a business that works

for you, then you're in the right place.

8

: 00:00:23

Each week I'll share actionable

tips, inspiring success stories,

9

: 00:00:27

and proven strategies to help you

reclaim your time, grow your income,

10

: 00:00:31

and create a business that delivers

results without sacrificing quality.

11

: 00:00:35

Let's dive in and make your

business INFINITELY SCALABLE.

12

: 00:00:41

Hey everybody, welcome to

today's episode of the podcast.

13

: 00:00:44

I am so thrilled that you're here.

14

: 00:00:46

In this podcast, I want to talk

about your business value ladder.

15

: 00:00:50

So often when we are just trying to

decide what kind of offers to put out

16

: 00:00:57

there, how to look at your business

and, and really create a scalable offer

17

: 00:01:04

suite, we tend to start by putting

either kind of our disjointed offers

18

: 00:01:12

that we already have together into a

value ladder, or look at our offers

19

: 00:01:19

as sort of just like separate pieces.

20

: 00:01:21

But instead what I challenge you today

is to think about not having your

21

: 00:01:26

offers just be sort of random events or

random pieces that are put together,

22

: 00:01:32

but really look at it as a progression.

23

: 00:01:35

So when your customers come in to your

business, there's lots of different

24

: 00:01:40

ways that they may want to interact.

25

: 00:01:42

With what you have to offer, depending on

kind of where they are in their journey

26

: 00:01:49

and what their appetite is for, you know,

whether they want to do it themselves,

27

: 00:01:53

do they want to do it with you, or

do they want you to do it for them?

28

: 00:01:57

So when you start to think about a value

ladder, when I was just talking to a

29

: 00:02:03

couple of colleagues of mine, we were

connecting on a call and and one of them

30

: 00:02:08

was talking about how, once he looked

at his value ladder, his offer suite,

31

: 00:02:16

as something that was all connected,

it all started to make sense for him.

32

: 00:02:21

So, I want to share with you the

analogy that he came up with and then

33

: 00:02:26

put my own spin on it to help you see

kind of how this progression works.

34

: 00:02:31

So he said, you know, it was like if

somebody wants to learn yoga and, you

35

: 00:02:37

know, is, is starting to be interested

in yoga, one of the things that they're

36

: 00:02:40

going to do is first of all, like how

did they become interested in yoga?

37

: 00:02:44

Right?

38

: 00:02:45

Like, did they read a book?

39

: 00:02:46

Did they read an article?

40

: 00:02:47

Did they hear from a friend

about the benefits of yoga?

41

: 00:02:50

Right?

42

: 00:02:51

Like at some point they

got interested in yoga.

43

: 00:02:54

So the very first thing that they may

do is they may go to a yoga class.

44

: 00:02:57

You may go to a yoga class.

45

: 00:02:59

You may see like, oh, do I like this?

46

: 00:03:01

Do I not like this?

47

: 00:03:02

Is this something I'm interested in?

48

: 00:03:03

And then from there, they may go to

another yoga class or to a couple

49

: 00:03:08

of yoga classes just to kind of see

like, is this really the thing, right?

50

: 00:03:12

You can go once and and that's exciting,

but you may want to go to another one.

51

: 00:03:16

You may want to go to a different type of

class all within kind of the yoga realm.

52

: 00:03:21

So you go to multiple classes

and then from there, you're

53

: 00:03:24

like, okay, I'm really into this.

54

: 00:03:26

I want to get a subscription.

55

: 00:03:27

I want to go to yoga

then on a regular basis.

56

: 00:03:29

So I'm going to commit to you know,

a membership or a subscription

57

: 00:03:34

to my yoga class, my yoga

studio, whatever that looks like.

58

: 00:03:38

So that may be the next step.

59

: 00:03:39

Then they're like, Oh,

I'm really into this.

60

: 00:03:41

I really like this.

61

: 00:03:42

I want to become a certified yoga

instructor so that I can teach classes

62

: 00:03:48

at this studio or at another studio.

63

: 00:03:51

So that's sort of the next level in

the progression of that ladder, right?

64

: 00:03:56

There's interest, they go to a class, they

kind of go to a couple different classes,

65

: 00:04:01

now they're really into it, they're

going to get a membership and subscribe,

66

: 00:04:05

so they're going to become regular yoga

users, and then they now are going to

67

: 00:04:10

become certified yoga teachers because

they're really, really getting into it.

68

: 00:04:16

Then from there, once you're a

certified yoga instructor, you may

69

: 00:04:20

say, okay, like, this is great.

70

: 00:04:22

I want to keep going.

71

: 00:04:23

And so you become master yoga instructor.

72

: 00:04:27

I don't know what it's called,

but work with me, right?

73

: 00:04:30

So you become a master instructor.

74

: 00:04:32

Then from there, you're like, I

want to start my own yoga studio.

75

: 00:04:36

I want to open up my own studio and have

lots of other people who are coming in.

76

: 00:04:41

I may run it myself.

77

: 00:04:43

I may do the yoga classes

or I may hire people.

78

: 00:04:46

Right?

79

: 00:04:46

So then you're progressing up the ladder

even more where now you own your own

80

: 00:04:51

studio, then you could say, I want to

really take this to the next level.

81

: 00:04:55

And I want to own multiple studios, right?

82

: 00:04:57

I want to start an entire you know,

brand new yoga type business where

83

: 00:05:03

you have studios all over the place.

84

: 00:05:05

You can have your own yoga school.

85

: 00:05:07

So, so at that point, like it becomes like

there's all sorts of other ways that you

86

: 00:05:12

can take this and grow this and scale, but

it all started with your interest in yoga.

87

: 00:05:19

And so, the progression, so that's

like the progression of how you

88

: 00:05:23

put together your offers, right?

89

: 00:05:24

Like, somebody gets interested

and then they become more and

90

: 00:05:28

more invested in making, you know,

whatever it is that you are selling

91

: 00:05:33

to them, whatever your offer is,

92

: 00:05:35

that they want to become

more and more involved.

93

: 00:05:37

That's how the value ladder works

as you're building out your offers.

94

: 00:05:41

So it's not like random offers all over

the place based on different topics.

95

: 00:05:46

It's really that progression that

somebody is going through as they

96

: 00:05:50

are getting deeper and deeper into

whatever it is that you're doing.

97

: 00:05:54

So if you're helping somebody create a

business, you are, you know, the very

98

: 00:05:59

first piece of it is what is their

interest level, getting them excited about

99

: 00:06:03

creating a business, and then at some

point in time you can help them actually

100

: 00:06:07

grow and scale their business, right?

101

: 00:06:08

There's lots of different

parts and pieces to that.

102

: 00:06:11

You may come in at different times.

103

: 00:06:12

Your customer may be coming

in at different times.

104

: 00:06:15

You could focus on something as you're

going through, but there's, there's

105

: 00:06:18

a progression ladder of not only

interest, but of depth of experience

106

: 00:06:25

that you're creating with your people.

107

: 00:06:26

Okay, so that was the example.

108

: 00:06:28

And I was like, oh, that's really great.

109

: 00:06:30

Like somebody could really understand

how, if you were trying to get into

110

: 00:06:35

yoga as the example, how you may

progress through those, through those

111

: 00:06:39

different stages to becoming whatever

it is that you wanted to become as you

112

: 00:06:45

were growing your interest in yoga.

113

: 00:06:48

So then, to take it to the next level,

as you're looking at how do you apply

114

: 00:06:53

the scalable expert component to this?

115

: 00:06:55

And, you know, the time that you

become interested in yoga to the

116

: 00:06:59

time that you become, I would say,

a certified instructor, you're

117

: 00:07:03

gaining your expertise, right?

118

: 00:07:05

So you're gaining your ability to

become an expert at yoga, right?

119

: 00:07:11

You don't become an expert

by going to one class.

120

: 00:07:14

You don't even become an expert by

going to multiple classes, right?

121

: 00:07:17

So you become an expert at

some point in this journey.

122

: 00:07:21

When you become a certified

instructor, when you become a master

123

: 00:07:24

level yoga instructor, whatever the

sort of mastery level is, you have

124

: 00:07:30

become at that point an expert.

125

: 00:07:34

Within that time of becoming an

expert, you have actually adopted

126

: 00:07:39

the identity of becoming an expert.

127

: 00:07:42

I am a yoga expert.

128

: 00:07:43

I am a yoga certified master or

whatever you want to call it, right?

129

: 00:07:47

So you are going through that

progression of becoming an expert.

130

: 00:07:50

You now have the identity

of becoming an expert.

131

: 00:07:53

Now at that point, you're like,

okay, great, so I have this expertise

132

: 00:07:57

that I either have a passion

for, I'm talented in, I have a

133

: 00:08:01

superpower, whatever it is, right?

134

: 00:08:03

And then you go, okay, so great,

now, how can I package and monetize

135

: 00:08:08

this expertise so that it's something

that I can help make a bigger

136

: 00:08:15

impact and then ultimately an income

137

: 00:08:18

based on my expertise.

138

: 00:08:19

So that's the next level of

progression through this whole process.

139

: 00:08:24

And then from there, once you've packaged

and monetized your expertise, then

140

: 00:08:29

you're looking at, okay, so how do I

scale my ability to grow my expertise

141

: 00:08:36

into something that can scale beyond me.

142

: 00:08:40

So when you look at the value ladder,

that's what you're building out in terms

143

: 00:08:44

of offers and how your customers are

going to go through to becoming, you

144

: 00:08:49

know, having their own expertise journey.

145

: 00:08:52

But your expertise journey

is that you're starting.

146

: 00:08:55

You're becoming an expert, you identify

as being an expert, then you can start

147

: 00:09:00

to monetize and package it and monetize

it into something that is, that you

148

: 00:09:05

can sell, and then you can take it

into something that you can scale even

149

: 00:09:11

beyond yourself and your expertise.

150

: 00:09:15

So I loved this analogy because it

really brought all of it to life.

151

: 00:09:20

So if you're in a position where

you're like, I'm an expert because

152

: 00:09:24

I have all this experience that I've

gathered around my interest or your

153

: 00:09:28

career or whatever it is, right?

154

: 00:09:30

You've gathered all this expertise.

155

: 00:09:33

You may be at that place where you're

like, yep, I'm already an expert.

156

: 00:09:37

Now, what do I do with my expertise

in order to start to monetize it?

157

: 00:09:42

A lot of times that's like

one on one work that you're

158

: 00:09:46

doing to help one other person.

159

: 00:09:48

Or maybe you've moved into

helping a couple of different

160

: 00:09:51

people, or a group of people.

161

: 00:09:54

That's packaging and

monetizing your expertise.

162

: 00:09:58

And then at some point

you're like, okay, great,

163

: 00:10:00

like, I'm helping all these people,

now I'm a little maxed out because I'm

164

: 00:10:04

helping so many people, I just don't

have the time or capacity anymore

165

: 00:10:08

to continue down this road, right?

166

: 00:10:11

Like, you have done such a great job that

you have people who are either waiting in

167

: 00:10:16

the wings or you're not able to actually

help them because you're too busy, right?

168

: 00:10:23

That's when you start to scale your

expertise beyond you by looking at

169

: 00:10:28

the scalable systems and scalable

offers that we talk about so much,

170

: 00:10:33

in our Learn Academy mentorship, in

our different programs that we have

171

: 00:10:37

to help you become a scalable expert.

172

: 00:10:40

That's that journey that

you're going through as you're

173

: 00:10:43

developing your expertise.

174

: 00:10:44

You're starting to monetize your

expertise and then ultimately scale

175

: 00:10:48

it beyond yourself so that you can

continuously grow and have that

176

: 00:10:53

ability to reach infinite scale.

177

: 00:10:56

So that's that progression.

178

: 00:10:57

So hopefully this helps to bring

it to life, like what does it look

179

: 00:11:01

like to go through this process?

180

: 00:11:03

What does it look like to build a business

model that's scalable, a business value

181

: 00:11:09

ladder that helps you just naturally

progress your people from one step to

182

: 00:11:15

the next without getting overwhelmed

by adding so many crazy things all

183

: 00:11:23

over the place that not only are you

confused, your team is confused and

184

: 00:11:28

ultimately your customers are confused.

185

: 00:11:30

So hopefully this serves you today.

186

: 00:11:32

You may need to re listen to this a

couple different times because I have a

187

: 00:11:35

couple layers in here that you may need

to think about as you are sitting down

188

: 00:11:41

to build your offers, sitting down to,

to determine like, how can I help my

189

: 00:11:46

customers in the best way, and ultimately,

how do I make sure that what I'm doing

190

: 00:11:53

within my expertise is going to start

becoming scalable so that you can build

191

: 00:12:00

something that actually exceeds your

time, doesn't keep you in overwhelm,

192

: 00:12:06

and certainly doesn't burn you out.

193

: 00:12:09

All right, so if you love this

episode, go ahead and share it.

194

: 00:12:13

Give me a subscribe in however you're

watching or listening to this episode.

195

: 00:12:19

I appreciate you so much and I can't

wait to talk to you again next week.