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Episode 408 - Curiosity: The Secret Ingredient for Successful Real Estate Relationships
Episode 40828th January 2025 • The Real Estate Sessions • Bill Risser
00:00:00 00:05:10

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Curiosity: The Secret Ingredient for Successful Real Estate Relationships

Curiosity is a powerful tool in building professional relationships, especially in real estate. By prioritizing asking questions over delivering sales pitches, agents can foster deeper connections with potential clients. Bill Risser emphasizes the importance of genuinely understanding clients' goals and challenges, which not only builds trust but also positions agents as partners in their journey. Active listening and open-ended questions can lead to valuable insights and creative solutions that resonate with clients. This episode encourages listeners to embrace curiosity in their interactions, ultimately enhancing their ability to serve clients effectively.


The importance of curiosity in professional relationships is the central theme of this enlightening podcast episode. Bill Risser passionately articulates how asking thoughtful questions is not merely a technique but a fundamental shift in how one approaches client interactions. By moving away from the traditional sales mindset and embracing a more curious stance, professionals can uncover the true motivations and aspirations of their clients. This method fosters a deeper connection and positions the professional as a partner in the client's journey, rather than just a salesperson. Risser emphasizes that curiosity leads to trust, which is paramount in any successful relationship, especially in the competitive landscape of real estate.


Throughout the episode, Risser shares anecdotes and practical examples that illustrate the effectiveness of a curiosity-driven approach. He discusses how active listening and open-ended questions can transform a standard sales conversation into a meaningful dialogue. By genuinely engaging with clients about their challenges and goals, professionals not only gather essential insights but also demonstrate their commitment to understanding and serving their clients' needs. This shift in focus can lead to innovative solutions that resonate with clients, setting the stage for more fruitful interactions.


Towards the conclusion of the episode, Risser provides actionable strategies for cultivating curiosity in conversations. He advocates for a practice of active listening and offers examples of open-ended questions that encourage clients to share more about their experiences and expectations. Risser's insights serve as a powerful reminder that curiosity is a vital skill that transcends industries, enabling professionals to build stronger, more collaborative relationships. For anyone eager to enhance their client interactions and create a more engaging and satisfying experience, this episode is an invaluable resource.

Takeaways:

  • Asking the right questions helps you connect with clients on a deeper level.
  • Curiosity fosters trust and an open dialogue, essential for successful client relationships.
  • Leading with curiosity transforms client interactions from transactional to collaborative and meaningful.
  • Active listening opens doors to insights that can tailor your approach to each client.
  • Prioritizing client needs through curiosity allows for innovative solutions that resonate.
  • In any industry, genuine curiosity enhances the ability to understand and serve clients effectively.

Transcripts

Bill Risser:

Asking the right questions, you tap into the client's goals and aspirations.

Bill Risser:

This not only allows you to demonstrate how your service can meet their needs, but it also positions you as a partner in their journey, rather than just an agent.

Bill Risser:

You're listening to the Real Estate Sessions and I'm your host, Bill risser.

Bill Risser:

With nearly 25 years in the real estate business, I love to interview industry leaders, up and comers, and really anyone with a story to tell.

Bill Risser:

It's the stories that led my guests to a career in the real estate world that drives me in my 10th year and over 400 episodes of the podcast.

Bill Risser:

And now I hope you enjoy the next journey.

Bill Risser:

Hi everybody.

Bill Risser:

Welcome to episode 408 of the Real Estate Sessions podcast.

Bill Risser:

As always, thanks for tuning in.

Bill Risser:

Thanks for telling a friend as we continue on during year 10 of this little endeavor that I thought would last 10 episodes, not 10 years.

Bill Risser:

Today it's just me.

Bill Risser:

Just want to share some thoughts about a topic I seem to be talking a lot about with our sales teams in the Fidelity national financial world.

Bill Risser:

I thought, why not put it on the podcast and see if it rings true with you?

Bill Risser:

So today we're delving into a powerful but often overlooked aspect of professional relationships, curiosity.

Bill Risser:

Specifically, we'll explore why asking questions of potential clients can be much more effective than simply trying to sell them something.

Bill Risser:

So imagine this.

Bill Risser:

You're sitting across from a potential seller.

Bill Risser:

You could rattle off the impressive features of your service, but instead you take a different approach.

Bill Risser:

You lean in and ask, what challenges are you currently facing listing your home or.

Bill Risser:

Or what goals do you have around the selling of your home this year?

Bill Risser:

It sounds simple, right?

Bill Risser:

But this shift from selling to curiosity can completely transform the conversation.

Bill Risser:

At the core of curiosity is the desire to understand when when you ask questions, you're not just gathering information, you're making a connection.

Bill Risser:

You're showing your potential buyer or seller that you aren't simply there to close a deal.

Bill Risser:

You genuinely care about their needs and their challenges.

Bill Risser:

This creates an atmosphere of trust, which is essential in any successful relationship.

Bill Risser:

So think about some of the best conversations you've had.

Bill Risser:

Chances are they involved a lot of questions and a lot of listening.

Bill Risser:

When you engage in active listening, it opens the door to deeper insights.

Bill Risser:

You start to uncover pain points you may not have initially considered.

Bill Risser:

And this knowledge allows you to tailor your approach to offer real solutions, solutions that resonate with them.

Bill Risser:

Ken Robinson, a leading advocate for creativity and innovation, once said, curiosity is the engine of achievement.

Bill Risser:

And if you think about it, this applies directly to client relationships.

Bill Risser:

By asking the right questions, you tap into the client's goals and aspirations.

Bill Risser:

This not only allows you to demonstrate how your service can meet their needs, but but it also positions you as a partner in their journey rather than just an agent.

Bill Risser:

Now let's consider the alternative.

Bill Risser:

When you lead with a sales pitch, you run the risk of making the conversation feel transactional.

Bill Risser:

It can come across as pushy or insincere.

Bill Risser:

No one enjoys feeling like they're just another listing on a chalkboard.

Bill Risser:

But by prioritizing curiosity, you're fostering a space for open dialogue.

Bill Risser:

Moreover, fostering curiosity can greatly enhance your creativity.

Bill Risser:

The more you learn about a client, the the more ideas you'll have about how to best serve them.

Bill Risser:

This can lead to innovative solutions that might not have been immediately obvious.

Bill Risser:

And it differentiates you from competitors who may only be focused on the sale.

Bill Risser:

So how can you cultivate this curiosity in your conversations?

Bill Risser:

Well, definitely start simple.

Bill Risser:

Practice active listening and ask open ended questions.

Bill Risser:

Instead of did you like your last real estate transaction?

Bill Risser:

Try what was your favorite part of the last time you sold your home?

Bill Risser:

And what could have been improved?

Bill Risser:

This encourages deeper discussion and shows the client that their feedback is valuable to you.

Bill Risser:

So in this very short episode in conclusion, remember that in the world of client relationships, curiosity isn't just beneficial, it's essential.

Bill Risser:

When you approach a potential client with genuine curiosity, you build trust.

Bill Risser:

You encourage open dialogue and unlock the potential for collaborative solutions.

Bill Risser:

So next time you find yourself in a client meeting, take a moment to ask questions and listen.

Bill Risser:

You might just discover that the answers you receive are worth far more than any pitch you could ever deliver.

Bill Risser:

It really doesn't matter what industry you're in.

Bill Risser:

The power of curiosity is so important and it's something that we're really trying to instill in our sales executives so that they can find out where we can help what solutions we might have.

Bill Risser:

Rather than saying, wow, check out this new great shiny object that we got.

Bill Risser:

You're going to love it.

Bill Risser:

It's the best thing you've ever seen.

Bill Risser:

Because I know we're When I talk to my realtor friends, they say, yeah, I've heard that a million times.

Bill Risser:

And as soon as I do hear that, I'm turned off.

Bill Risser:

So there you go, that's my quick hit.

Bill Risser:

Thank you for tuning into the real estate sessions.

Bill Risser:

Stay curious and until next time, keep asking those questions.

Bill Risser:

Thank you for listening to the real estate sessions.

Bill Risser:

Please head over to ratethispodcast.com resessions to leave a review or a rating and subscribe to the Real Estate Sessions podcast at your favorite podcast listening app.

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