Whatever your campaign may be, it’s all too tempting when things aren’t working out to think – scrap it, just start all over again! But in reality, you can actually do a campaign u-turn by making a few simple tweaks and refining it, rather than scrapping it. This week we caught up with Richard Legg, who has made a big mark in the marketing world by running webinar campaigns and running them very successfully. Even if you don’t run webinars this episode will give you plenty of tips on how to make your processes even better than they are already!