Experts make a lot more money than generalist. In this episode, I share 3 ways to become an expert in your field and why doing so is actually easier than you may think.
Transcripts
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The other day I was working on a client's web development project.
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They asked us to build a complex website, which included some very
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complicated functionality and required some custom programming.
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In the past.
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I would've spent hours doing research, watching endless YouTube tutorials
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and a lot of trial and error.
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However, I came to the realization that there's a much better and faster
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way to accomplish the same thing.
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I could hire an expert.
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In this episode, I'm going to discuss how to become an expert and why
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doing so can become very profitable.
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I'm amid Ahmed.
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Welcome to be.
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Well do well.
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Experts fascinate me since I was a child.
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I always marveled at those who could paint or perform music or shoot
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hockey pucks with extreme precision.
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They were the true professionals and experts in their craft.
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In the professional world.
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Being an expert can really set you apart.
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Imagine for a minute, if you just launched a business and needed some help with
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marketing, would you rather hire an agency that specialized in your niche and could
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anticipate your needs before you did?
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Or would you rather hire somebody that dabbled in marketing in their spare time?
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The former may cost you 10 times more, but could get you your results.
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The latter may not cost very much, but they'll also not be worth your time.
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So how does one become an expert and charge 10 times
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more than their competitor?
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Here are three strategies that will help you become an expert in your field.
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The first and mostly widely known is the 10,000 hour rule.
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popularized by Malcolm Gladwell in his book outliers, the 10,000
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hour rule states that 10,000 hours is the magic number of greatness.
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So, what this really means is that you need to be serious about
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what it is that you're practicing and the beauty of practice.
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Is that this is something you enjoy, that you do every day
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and you do it for a long time.
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For example, musicians will practice for upwards of eight hours a day.
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I once knew a piano teacher who practiced for eight hours and then also taught
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that is a true devotion to your craft.
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The next strategy is to teach at our agency.
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Remarkable branding.
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Our internal motto is to out teach the competition when
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you're teaching something, you're actually learning it twice.
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As I've mentioned before, in a previous episode, we have two young
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kids and it's amazing to watch our six year old daughter learn a new skill
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and then teach it to her friends.
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In fact, one of her passions is to record herself drawing and
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posting those tutorials on YouTube.
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When you learn the first time you're acquiring the basics and the
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fundamentals, but when you teach, you're forced to learn the fine details.
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This is the idea behind becoming a learner twice.
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The last strategy I wanna talk to you about is staying ahead of the curve.
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Did you know that more than 500 hours of content are uploaded
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to YouTube every minute?
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Let me say that again.
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500 hours every minute.
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That's just wild.
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So staying ahead of the curve is absolutely critical to becoming an expert.
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Now I'm not suggesting that you spend all day watching YouTube videos,
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rather I'm proposing that you follow thought leaders in your industry.
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Sometimes a seemingly small piece of information can make a huge
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difference in your business.
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So as a recap, here are the three things that you can use
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to make yourself into an expert.
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The first is practice the 10,000 hour rule.
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Now I think this is a general rule, but 10,000 hours tells you that
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you need to be practicing a lot.
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The next strategy is to.
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What you learn now, if you've learned something and you teach it, you're
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gonna be learning this twice and you're going to understand the fine
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details, the nuances behind it.
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And the last strategy is staying ahead of the curve.
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There are so many resources available right now that there's no excuse.
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Most of these are free, and if they're not free, you can probably find a
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course on TMY or on think if, and you'll be able to learn what you
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need to know to stay ahead of the.
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I hope this has been helpful.
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Join me tomorrow, where I'll be talking about the power of batching,
