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Franchise Euphoria: Franchise Insights | Entrepreneurial Coaching | Business Training | Legal and Financial Strategy - By Josh Brown: Business Lawyer 4th March 2020
Franchising Your Hobby Business with Jami Stigliano of DivaDance
00:00:00 00:13:36

Franchising Your Hobby Business with Jami Stigliano of DivaDance

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Jami Stigliano, who Josh had a chance to interview at the 2020 IFA Convention last month.

[1:50] Josh welcomes Jami to Franchise Euphoria.

[2:07] Jami is the founder and CEO of DivaDance, a dance choreography class franchise for adults.

[3:15] DivaDance is in 18 cities total and they have two company-owned units.

[3:26] In addition to doing classes, DivaDance offers party events that are popular for team building activities, bachelorette parties, etc.

[4:40] While DivaDance started as Jami’s side hustle, hobby business, she recognized that the business was scalable and learned about how she could turn it into a franchise.

[5:47] The first thing Jami decided to do when franchising was open another location so that she could better document the business.

[7:22] Who is the ideal franchisee for DivaDance?

[8:03] The foundation of DivaDance is a membership model.

[10:37] Originally, Jami envisioned DivaDance as a side business, but with the success the business has had, she’s realized the opportunity is best suited for someone who can dedicate all of their time to growing their unit.

[12:02] If you want to learn more about DivaDance, visit their website listed below.

[12:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.

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