Todd Westerlund has been in the automotive industry for 28 years. Todd spent 15 years as an ASE Certified Smog Technician at a shop in San Ramon, California and also spent two years at a dealership which helped him enhance his industry knowledge.

In Todd’s last 11 years, he has worked directly with independent automotive shops to enhance their marketing efforts. In 2013, Todd joined Kukui, a marketing software company with a mission to improve technology for the betterment of people and businesses worldwide.

Kukui provides businesses a custom marketing platform that integrates with each organization’s Point of Sale (POS) system. This empowers each of Kukui’s clients with quantitative data showing their return on investment, the number of new clients based on their POS system, statistics revealing their customer retention rate, and areas to improve their business through the tracking of phone calls, appointment forms, and feedback from customer reviews.

As the CEO of Kukui, Todd is consistently studying, attending business classes and consulting with shops all over the United States. Some of his duties include: keeping industry leaders informed about product enhancements, set Kukui’s growth strategy including event planning, and planning industry sponsorships and partnerships.

Just because Todd Westerlund is a technology CEO you may be thinking, ‘Carm and Todd are going to talk GEEK’. Well NAY, NAY. You are going to hear great discussions on:

How to communicate with Millennials.

Gamification.

Lifestyle marketing.

Keeping up with tech.

How to take advantage of social networks … and much more!

A very interesting episode that will not bore you with techno geek speak. You may just find out who is Todd’s favorite Star Wars Character!

Link to KuKui here.

This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com