From Corporate Management to Agency Owner Featuring Sherry Goldman
Sherry Goldman is president of Goldman Communications Group, an award-winning public relations/marketing communications agency, which she started 22 years ago, after holding senior management positions at several international PR agencies and working in print and broadcast media.
How to stand on your experience and story to build a new identity [3:13]
How to stay successful when you feel vulnerable and abandoned [6:23]
Relationships that will lead to referrals [10:47]
Only you know you: why leaving some things behind closed doors is better for your confidence [14:49]
The entrepreneurial spirit: you get what you put in [19:28]
The lessons you learn when you lose 90% of your business [22:42]
Goldman Communications Group works with a range of companies (start-ups through Fortune 500 companies), brands, non-profit associations, and their executives, helping them tell their stories and create, communicate, and control their messages, reputations, and value propositions. The agency offers a wide suite of services including strategic counsel; messaging; media relations targeting traditional, social and online media; corporate communications/thought leadership programming; community/industry relations and engagement; reputation management and crisis communications, and new product launches. Sherry is also an adjunct professor in public relations at LIU/Post.