Matthew Roayaee is franchise owner of Auto Check- Cypress Station in Houston, TX. Matthew’s shop is equipped to do ADAS calibrations. He says ADAS is the Next Big Thing. (ADAS- Advanced Driver Assistance Systems)
Learn why Matthew Roayaee decided to invest in ADAS calibration. You’re going to get his perspectives on his challenges, what he recommends shop owners do to meet this head on and other wide open topics like barriers to entry, and training among other important issues. Check out Matthew’s other episodes HERE.
Key Talking Points:
Constantly reinvesting in business with the latest technology and machines
Need the right tools and equipment to be efficient- employees come to work “to play” because they enjoy what they do
Started doing work with ADAS in 2015
Marketed shop as ADAS calibration shop
Vehicle re-calibration knowledge
Example: 2015 Cadillac Escalade- has two sensors behind the bumper, if bumper needs to be removed for repair (change radiator) then calibration needs to be adjusted
If the customer refuses calibration work then Matthew will do it anyway and will not charge because of safety issues
OE Service Guides state car needs to be calibrated after certain repairs
Training for ADAS- Vendor training (Worldpac)
Many people do not know they have ADAS features.
Manufacturers need to improve the system for re-calibration- can currently take hours to accomplish
Certification/state inspection for future
Many customers don’t even know they have ADAS system in their car
Should the independents hold ADAS classes once a month to counsel their customers on their tech features?
Barrier to entry
But many body shops cannot support ADAS
Don’t have space required
The technician needs to get paid at least $40/hour
Whoever does it must be properly trained and understand how the systems work
Must have the right tools
The right environment
There are a few unknowns such as weather being a factor and being able to drive the car straight at XX miles per hour. A big challenge.
Create a niche business to do ADAS calibration that will be supported by the marketplace.
Fees for this commercial customers
Camera calibration $170
Lane departures/blind spot $170
Front ADAS $350
OE Glass vs Aftermarket
Prices of ADAS hardware is expensive today.
Matthew is attending all ADAS training venues.
ADAS if the next big thing.
Thanks to Matthew Roayaee for his contribution to the aftermarket’s premier podcast.
Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
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