Episode 059: Influencers & Social Media With Ian Cleary
We are delighted to have Ian Cleary from Razor Social on the Content Academy Podcast. Ian Cleary hails from the same town as Paul Caffrey and Philip McGrath in Dublin, Ireland.
The proud Irishman is a globally recognised influencer and cited as a top Social Media Expert by the likes of Chris Ducker of youpreneur and Darren Rowse of Problogger to name but two.
Ian Cleary has built a tribe of over 20,000 subscribers in less than two years achieving over 1 million visitors on RazorSocial in 2014 alone. Ian is an international speaker and has talked at events such as Social Media Marketing World and Content Marketing World.
Ian is also ranked as one of the Top 40 Digital Strategists in the World and Top 50 Content Marketers in the World!
IN THIS EPISODE WE TALK
How to create content that stands out in a competitive niche
The Importance of building relationships
How to promote your content WITHOUT an audience
PEARLS OF WISDOM FROM IAN CLEARY OF RAZOR SOCIAL
“Start within a focused niche to help yourself standout”
“You must have good content, most bloggers don’t put enough effort into their content and don’t get the reach or exposure they expect”
“Build Relationships on a Strategic Level & Business Opportunities Will Open Up”
“Our goal is to produce a better piece of content than is out there today to beat our competitors”
“Got an idea for content and found it already exists? Present it in a different format with a different angle”
“Don’t have an audience? Find Influencers who do and include tips from them so they will share it with their followers!”