We can imagine it might of went like this- In the heart of the Lotus headquarters, maybe the kitchen at Kettering Hall, tension hung in the air as Colin Chapman, founder and CEO of Lotus, imagined the iconic green and yellow car with determination in his eyes.
"We've been a symbol of speed and innovation for decades, but it's time to take Lotus to new heights," Chapman declared.
After weeks of intense thinking, Chapman with his Team Lotus made a groundbreaking decision – to introduce sponsorship to their revered racing team. Traditionalists were skeptical, fearing that it would tarnish the purity of racing, but Chapman saw it as a strategic move to propel and help fund the brand into the future.
,:
As the season progressed, the Lotus 49 showcased speed, unfortunately, Jimmy was killed a few short months later racing a Lotus in a support race.
The sponsorship had not diluted Lotus's essence but had fueled a new era of success.
ttes in the first race of the:
A bit of a long one, but It all kind of happened today and to learn what happened tomorrow Subscribe and follow at NoDrivingGloves.com Now get off ye old ass, go burn some gas as John is OUT!
