Ep 113 - Marketing 101 for Trade Shows with Bryan Lefelhoc
Trade Shows and Events can be a big part of the Marketing mix for a lot of companies. And Marketing plays a HUGE part in the success of your shows! So in this episode, we bring in a lot of Marketing basics you need to consider.
Joining me on the podcast to share in all the Marketing fun is Bryan Lefelhoc, Director of Sales for Spire Marketing, a marketing firm with three locations serving Northern Ohio, in Ashland, Tiffin and Medina. Bryan also hosts the "Dash of Grit" Podcast. Formerly, he was Sales Manager with iHeart/ClearChannel Communications radio.
Some of the topics we cover:
What are mistakes people seem to make at Trade Shows?
What seems to happen at every "successful" trade show?
How can you make a trade show video one that people want to stop and watch?
Bryan's top tips:
Let your current customers know where you'll be
Invite leads to the show with a free drink coupon or something when they get there
Automate your follow up to optimize your lead potential
Don't make your trade show video about you, make it about your customer
Have a follow up plan to last as long as the buying cycle does.
During follow up, educate...don't sell.
Create a video that shows how your product solves your customers problems...not about your company.