Hi there.
Speaker:It's Sue and thanks for joining me for Tips and Talk
Speaker:Day. These are bite-sized topics that I pull from community questions
Speaker:and things that I'm observing in the world of handmade small
Speaker:business. If you'd like to submit a topic,
Speaker:DM e over on Instagram at Gift Biz Unwrapped.
Speaker:Have you been looking for new ways to get the word
Speaker:out about your business?
Speaker:If so,
Speaker:consider joining us on a Gift Biz Bash this Zoom.
Speaker:Get Together,
Speaker:turns into a podcast.
Speaker:Several weeks later,
Speaker:you get the chance to introduce your company and product to
Speaker:those in the Bash and to my whole listening audience.
Speaker:In addition,
Speaker:you can share a promotion you've been working on or give
Speaker:us details if you're looking to do a collaboration.
Speaker:Some very fruitful connections have already been made through these bashes.
Speaker:To see the dates for upcoming bashes,
Speaker:go to gift biz unwrap.com/bash.
Speaker:I do about one a month,
Speaker:so make sure to scroll through future month to see what's
Speaker:available. You can sign up for as many as you like.
Speaker:It's 100% free for you to get exposure that you wouldn't
Speaker:have otherwise.
Speaker:It doesn't matter if we've never talked one-on-one before.
Speaker:Everyone is welcome to grab a spot as long as you
Speaker:have a handmade product,
Speaker:but these spots are limited to keep the podcast to a
Speaker:reasonable amount of time.
Speaker:Again, your path to finding new customers is gift biz unwrapped.com/bash.
Speaker:As we start off the new year,
Speaker:here's a thought to keep in mind as you go about
Speaker:upgrading your business processes in the months ahead.
Speaker:It will keep you smarter with your decisions and save you
Speaker:time and money because it prevents you from piling up unnecessary
Speaker:costs without realizing it.
Speaker:Let's call this skill and feature creep Skill and feature creep
Speaker:happens when you add new things in various areas of your
Speaker:business, either that never get used or duplicate what you already
Speaker:have. By consciously recognizing the potential for this to happen,
Speaker:you're more likely to make wiser choices,
Speaker:which then keeps you away from snap decisions that add to
Speaker:your expenses.
Speaker:This thought analysis is totally free.
Speaker:You just have to stop and think before you're caught up
Speaker:in the moment and make a purchase.
Speaker:To make this a little bit clearer,
Speaker:here are some scenarios where this can occur.
Speaker:One, the almost never ending world of apps.
Speaker:I know you'll agree with me.
Speaker:It's super fun to download new apps.
Speaker:Many are free with upgrades to either access more or get
Speaker:you an advanced level of tools.
Speaker:I'm curious,
Speaker:how many photo editing apps do you have on your phone
Speaker:right now?
Speaker:I used to have close to 80,
Speaker:but in truth only used about three to five filters,
Speaker:multi-screen templates,
Speaker:video editors,
Speaker:oh my gosh,
Speaker:so many different options,
Speaker:each one doing a little bit of a different thing.
Speaker:A while ago,
Speaker:I reviewed which apps I'm paying for either annually or as
Speaker:a monthly subscription.
Speaker:Those that I really wasn't using,
Speaker:I made sure that I wasn't auto subscribed so that it
Speaker:won't bill me again when it comes due for renewal or
Speaker:I deleted the ones that I don't use that are charged
Speaker:monthly. I estimate last year I saved over $500 on this
Speaker:one analysis alone,
Speaker:and listen,
Speaker:this is totally reversible.
Speaker:If I decide later that I want it back and I
Speaker:will use it,
Speaker:I can just go ahead and download it again.
Speaker:This whole activity of adding apps comes with a price on
Speaker:your time too.
Speaker:Once you download a new program,
Speaker:you need to learn how to use it.
Speaker:Is it worth that time?
Speaker:Something to think about.
Speaker:The second area is subscription programs.
Speaker:This can most certainly become a sinkhole of expense because it's
Speaker:so easy to forget what you've subscribed to.
Speaker:For most things,
Speaker:I like to get the additional discount by paying annually instead
Speaker:of monthly charges.
Speaker:I did a review here too for myself.
Speaker:I honestly didn't have any idea how many things I was
Speaker:paying for,
Speaker:but I was determined to figure it out,
Speaker:so each month when a credit card statement came in,
Speaker:I began making a list of everything I was paying for
Speaker:and how much it cost.
Speaker:I also documented the month these things came due.
Speaker:I had some web storage programs that I don't even know
Speaker:how I got.
Speaker:There were social media schedulers that I don't use anymore,
Speaker:computer cleanup and antivirus services,
Speaker:and even computer security.
Speaker:Things that were doubled up on each other.
Speaker:I'm only using one,
Speaker:but pain for two or three.
Speaker:I bet some of these got applied unknowingly over the years.
Speaker:You know how they used to have extra services auto checked
Speaker:in a tiny box that you don't even see?
Speaker:I think that still exists to some extent today.
Speaker:These little $20 a year services were probably sold by the
Speaker:millions. It feels great to get these off my books,
Speaker:but it did take an entire year to identify and erase
Speaker:this feature creep.
Speaker:Mind you,
Speaker:it's been building up for almost 15 years.
Speaker:A third place to look is online courses.
Speaker:Okay. You may be surprised that I'm saying this since I
Speaker:offer online courses,
Speaker:but I want you to really think about this before you
Speaker:succumb to the pressure.
Speaker:A lot of course creators deal you the program is only
Speaker:available for the next few days at a lower price.
Speaker:Grab the course now because it won't be offered again for
Speaker:another six months,
Speaker:or the price is going up next year and on and
Speaker:on. While these may be great courses and what they're saying
Speaker:is true,
Speaker:ask yourself if you really need the course.
Speaker:Is the subject being covered something you're working on right now,
Speaker:or is it a nice to know topic?
Speaker:Do you even have time to devote to the course?
Speaker:Will you have lifetime or only limited time access to the
Speaker:material? Consider all of this before you spend your money.
Speaker:If you do elect to take the course schedule time in
Speaker:your calendar to really do it,
Speaker:not just take the training,
Speaker:but then implement it into your business.
Speaker:I have two articles with accompanying downloads on how to decide
Speaker:whether to purchase an online course,
Speaker:and then once you do,
Speaker:how to get the most out of your online course.
Speaker:I'll put the links to these in the show notes.
Speaker:The final area of skill and feature creep we'll discuss today
Speaker:is your website.
Speaker:Maybe you haven't been seeing sales coming through on your e-commerce
Speaker:site and you're discouraged because you hear about others getting orders
Speaker:every single day.
Speaker:So you think that maybe by switching platforms you'll have stronger
Speaker:performance. If all you do is jump providers,
Speaker:more than likely you'll spend a lot of time transferring over
Speaker:and be left with the same results.
Speaker:A much better option might be to educate yourself on how
Speaker:to enhance your existing site or learn ways to drive potential
Speaker:customers to your online shop versus investing in a change.
Speaker:Most website providers have free training centers.
Speaker:You can resource on your own time for learning and depending
Speaker:on the platform or the topic that you're looking for in
Speaker:addition to this podcast,
Speaker:I bet you there's another one focusing on that exact area.
Speaker:A situation where a website platform switch would be a good
Speaker:idea is if you're paying a lot of money for a
Speaker:custom site that you had built years ago and you're still
Speaker:stuck having to ask for outside help every time you wanna
Speaker:make a change,
Speaker:or your current website doesn't include services that you now need
Speaker:to conduct your business,
Speaker:then you should make a switch or jump to the paid
Speaker:level of your current program where those services are available.
Speaker:So these are four different areas for you to consider to
Speaker:analyze and determine if you really need all of these things
Speaker:that you have,
Speaker:all the apps,
Speaker:subscription programs,
Speaker:online courses,
Speaker:and things like your website.
Speaker:Of course,
Speaker:there are so many more that you have included in your
Speaker:business. I just wanted to give you an example here.
Speaker:All I'm suggesting is that before you make any additional moves
Speaker:and add more to your processes,
Speaker:evaluate what you already have and ask this question,
Speaker:do I really need it?
Speaker:That's a wrap.
Speaker:I'm a get to the point kind of girl,
Speaker:and this is what you can expect from these quick midweek
Speaker:sessions. Now it's your turn.
Speaker:Go out and fulfill that dream of yours.
Speaker:Share your handmade products with us.
Speaker:We want them,
Speaker:and they bring us both.