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Future-Proof - Business Learning Institute EPISODE 78, 25th November 2019
78. Are You Designed for Digital? | with Jeanne Ross
00:00:00 00:35:22

78. Are You Designed for Digital? | with Jeanne Ross

Back in episode 66, we spoke with Matt Loeb about digital transformation, and he brought up a great point — just because you’re enacting some digital solutions doesn’t make you a digital organization. There’s a difference between doing digital and being digital, which is about culture and mindset more than anything else.

Jeanne Ross is a principal research scientist at the MIT Sloan Research Center for Information Systems Research and co-author of a new book titled Designed for Digital: How to Architect Your Business for Sustained Success. And she says there’s a key reason why your organization isn’t crossing that digital divide, and one that really isn’t being talked about enough.

To learn more, and for the complete show notes, visit blionline.org/blog.

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