At age 34, Craig O’Neill is a proud husband and father of three kids. He married young and at age 20 he bought his first home thanks to the opportunities that hard work in the family business provided. Though he initially began college seeking a degree in history education and was heavily considering missionary aviation, it was obvious to him that his primary calling was to raise a family. Setting aside his full-time education, Craig committed himself to scaling the 3rd generation business to be successful in these exciting but challenging times.
An ASE certified technician and service consultant, he is visibly excited about the technological advances the industry is seeing and frequently can be heard speaking to clients sharing his enthusiasm.
Craig is committed to elevating the professional image of the automotive service community and consistently looking for ways to communicate with bright young people regarding the opportunities that exist in the automotive service profession.
Outside the shop, he enjoys hanging out with his wife and kids, reading all things history related and when time permits building computers and gaming.
Shop Profile Years in industry: 20 Number of technicians: 3 Number of service advisers: 1 Number of lifts: 7 Number of bays: 8 Days open: Mon-Fri Percent Repair vs Maintenance vs Other: 70-10-20 Technician training hours per year: 60 Specialty: Transmission Specialists and Advanced Driveability Diagnostics Association memberships: ASA, ATRA, iATN Supplier marketing program: NAPA Auto Care ASE Certifications: ASE Certified in Automatic Transmission, Steering & Suspension and Certified Service Consultant SMS: Mitchel 1 -Manager SE DVI:Autovitals Performing hybrid repairs: Yes Succession plan: Working on one Biggest challenges: Technician shortage, Changes in Technology, Profitability, Parts Quality, Marketing, and Identify Entrepreneur hack: Saturday morning radio show Staffing: A strong apprentice program that has helped grow their own technicians
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