Are you a business person who's looking for ways to invest your earnings? Know this incredible investment that will pay off over time.

We have Brad Warren as our guest today. He's very passionate about helping patient investors purchase risk-mitigated, pre-developed land in high-growth areas of Southern California. He assists investors with selling their parcels to developers who consolidate that land into a larger parcel to build housing, a shopping center or other mixed-use project, a solar farm, etc. 

Listen to this episode now and find out what land banking is and learn how big you can earn through this incredible investment. You can hear us talking about how they help investors earn big in their investments as well as Brad Warren's experiences. Brad also discusses some parts of the process, research, and strategies for better winnings from each investment opportunity. Tune in until the end of the podcast to learn about Brad's collaboration journey and his book recommendation.

Brad Warren's Email: brad@bradwarren.com

Book mentioned in this episode...

The ONE Thing by Gary Keller

Was this episode helpful?

Please leave us a review and subscribe to the show to be notified of future episodes.

Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

http://AffiliateManagementExpert.com/

Land banking is the process of investing in what we call pre developed land, which means basically just dirt that is strategically placed in the path of growth solving. And we're very conservative in our company, we tell people on average, over the 43 years that the company's been around on average, the whole period is seven to 10 years. So this is not a flip. This is not cashflow. This is not passive income. This is not get rich quick, this is buying a whole set it and forget it real estate investing. And your end result you the end result, the exit strategy is you sell the land to a developer wants your land to consolidate with other smaller parcels, put them into a big parcel. And then they build a big project.

Hey, it's Chuck here and I'm so glad that you're listening to this episode. And I just want to take this quick moment right now to let you know about our free collaborators toolkit. And this episode is all about partnership and collaboration. And our guests share many resources, tools, and things that you can use to make collaboration and partnership easier in your business. So if you're looking for better ways to grow and scale your business, through collaborations, and strategic partnerships, this free collaborators toolkit is going to contain the best resources from our workshops, as well as contributions from our guests. And these tools could be the missing link that you've been looking for. And they're going to help you to solve everyday business challenges, and access, highly effective ideas that can help and grow your business exponentially. I know they've helped me and I know they're going to help you as well. And the best part about these tools is that they're completely free. And our gift to you for being a valued member of our community, and a subscriber to the show. So you can get access to all of the resources contained inside the collaborators toolkit today by visiting the website at WWW.collaboratorsunite.com/toolkit. That address again is www.collaboratorsunite.com/toolkit. Go ahead and register today get access to all the resources. And I'm going to see you on the inside. Now. Here's the episode.

Hello, everybody. Welcome back to the creative collaboration show. This is Chuck Anderson. And we've got another amazing episode here for you today. And I gotta tell you, you want to listen very closely what I'm going to say because what we're going to be talking about in this episode isn't commonly talked about. And, you know, as you know, we're we're on a mission to inspire entrepreneurs to look for collaboration and partnership opportunities. So we definitely have one of those opportunities here for you today. But also, as a business owner, you're probably looking for ways to invest your earnings, and to plan for retirement and all of that. And so this is going to be something you really want to pay attention to. For that, especially if you've ever been involved in real estate at all, this is going to shatter some maybe myths or maybe redirect your thinking in a new way. And this is not something that you normally would hear about. So I'm really honored to have Brad Warren with me today. And Brad is an expert in something called land banking. And he's going to explain to us what that is and what it's about and why we should really consider having that as part of our investment plan, and why it's just such a darn good opportunity. So Brad, thank you for being here today. lovely to have you.

Thank you for having me, Chuck.

So So Brad, obviously in an introduction like that, and we're gonna hear your story as we go here. But what's land banking? I mean, I remember what you told me, I was like, I have no idea what that is. So and I know our listeners are gonna have that exact same question.

Yeah, in fact, I had a named tab, name tag made up back in the days when you went to live networking events. And it just said, Brad Warren, land banker, and people would reach out, they would shake hands, and they go LAN banker, what's that? And so I got them to ask me the first question. And then I would tell them they said, Wow, I'd like to learn more. And I go, you know, so much to explain right now. But why don't we change cards and we'll we'll get together for coffee another time. So it's a great way to get the the conversation started and get their business card and schedule a coffee meeting. But the short answer Chuck, land banking is the process of investing in what we call pre developed land which Basically just dirt that is strategically placed in the path of growth solving. And we're very conservative at our company, we tell people on average, over the 43 years that the company's been around on average the whole period is seven to 10 years. So this is not a flip. This is not cashflow. This is not passive income, this is not get rich quick, this is buy and hold, set it and forget it real estate investing. And your end result you the end result, the exit strategy is you sell the land to a developer who wants your land to consolidate with other smaller parcels, put them into a big parcel. And then they build a big project 500 homes a shopping center, a marijuana grow facility that takes 10 or 20 acres, something like that. So it's buying the land when it's cheap. And then waiting until the developer comes to you because they need your land.

It's a very interesting concept because you know, and I used to speak at Robert Kiyosaki seminars who's who is at the time not so much now, but very much at the time into buying real estate that is passive income producing so typically became rental type, real estate investments. So so we know a lot of people in that world who have bought into that. And land banking isn't something that you hear about very often at all. And so can you speak a little bit more about that, because I know people love real estate as an investment, it's a great thing to have in your portfolio for your retirement, all for all the various reasons, but how does land banking compared to some of the other sort of like real estate investments that people would do?

Well, let me just say, first of all, that our company is privately owned, it's now the son of the founder. He's a PhD economist, well trained in macro trends, micro trends, but very private. All of our businesses by referral only we don't do any Facebook ads, we don't do newspaper ads, we don't do any kind of advertising or promotion. It's just by talking to people like you and I are talking right now. Then they get a hold of me, and I set up a zoom call with them. And we talk more, and we talk more. And then we actually have them watch a one hour educational program first. In fact, they're not even allowed to invest with us, until we educate them first, by watching this full presentation. So that's a little bit about the why we're the best kept secret around how we differ. I had a four year career as a business coach, I was doing very successfully, I was very successful at what I was doing. I was a trainer and a speaker. So I would go into corporations fortune 50, fortune 100, companies traveled the world actually teaching. But I left that career after four years to go work, get my real estate license to work for this company, because of the high level of research that they do, before the land is even purchased. Before we even buy it and then offer to investors, the amount of research that goes into picking the best properties that are in the path of growth. That's really the key concept. You can buy land, anybody can find cheap land, you know, you can go onto the internet now and pretty much fine land in any state, any country and buy it dirt cheap, all those little jump there for the listeners dirt, is it in the path of growth? And will you get returns in the three to 7x range. That's our goal for our investors, our minimum investment is 25,000 up to 2 million. That's our range. And our investment goal for you as an investor is to get three to seven times your return on your investment. A lot different than some of the other land acquisition deals that are out there.

Yeah. So three to seven times sounds like an amazing return over what timeframe? Would you say that that you're typically seeing that happen?

Well, typically, on average, we tell people seven to 10 years. I know people who have exited sooner. And I know some people that are going to exit later could be 12 could be 15 years. But here's the way I look at it, Chuck. One of my properties actually is 10 years old. It was the first one I bought some mixed use property 115,000 for an acre and a quarter. I went in with three other people because I didn't have the 115 myself. And by the way you can invest with up to three other non family members and up to a total of eight family members yourself plus seven others. So anyway, we pulled our money to buy this and 10 years and people said well, aren't you concerned? It's been 10 years, you haven't even had an offer and I said look, let me tell you a couple of things. Number one half a mile from my property. Do I know of a property for sale, that selling for four times what we paid. So right there, I know my land is worth at least four times. Secondarily, I've gone down and looked at the land. And every year I go down and look at it, or every other year, I keep seeing more and more buildings being built. And a 204 single family residence, housing development, a half a mile away on one side, a 600. And a 160 acre lot was just sold through an electric bus manufacturing company that's going to double their workforce in the city where we invest. So that's being built now on the other side of me, so Oh, and did I happen to say that the city council a year ago, rezone my mixed use property, from four storeys to five storeys? The city council raised the height limit, I didn't do it. I didn't ask them. I didn't petition them. I didn't demonstrate outside their council meeting. They went ahead on their own accord and rezone my land. So a developer can now build a five story hotel instead of a four story hotel. Do you think that added to the value of my land? Heck, yes. So I'm not concerned if I wait another 10 years, let's say I actually have to wait 20 years, but I sell that land with my with my friends, and we get over a million dollars back, we get a 10 to one return. And our carrying costs are minimal. And our risk is like almost zero. I mean, we don't there's no tenants toilets, termites, there's no you know, eminent domain, we don't have to worry about that stuff. This is set it and forget it, sleep good at night real estate investing.

Now, it seems to me Brad, something like this. I mean, it's not your typical real estate investment, like where you're buying a building and like you say renting it out, you have to worry about all the rental things and you got tenants that are are and termites and all of that kind of stuff that they have to worry about. And you get that phone call in the middle of night call the toilets, flooding come you deal with it, you don't have any of those problems when it's land, it's a different deal. I mean, this it's obviously a buy and hold strategy. And, and not a sort of like a rental passive income type of strategy. So it's important to note that it's a completely different type of an investment. But it seems to me like this is a great place to park business winnings or business business profits, that you don't really need to touch right now. Right, because you put it in there you that value is not likely to go down. It's it's more likely to go up even even if you just did 2x return that would still be better than most investments. But let's talk about a little bit about that. Because I think as business owners, we're looking for, like, where's the best place to put my money to, to invest for the future, but also just to save it like so it seems to me like it's a good place to park money.

Great, great topic to bring up. So let me preface it by saying I am not a financial planner. I'm not a financial adviser. I do not give financial advice. I'm just going to speak from personal experience. I think if you're a business owner, I was a business owner, I still am a business owner. I mean, I have a business, you know with selling lands, but I was a sole proprietor, I have an S Corp. and I had a retirement plan. I had a separate Simplified Employee Pension Plan in an IRA. I also had a Roth IRA, which if your listeners don't know what that is, it's a way to put money aside for your retirement. And then whatever vehicles you buy inside of that retirement plan, they grow tax free, not tax deferred tax free. That property I mentioned earlier that next use property, the gain that I get on that property, Uncle Sam does not get one single penny. So as business owners listening to this show, make sure you are maximizing your contributions to whatever Ira plan you have a 401 K plan, whatever it is, you've got set up and if you're a solopreneur there are plans available to use solo 401 ks now, those didn't exist 20 or 30 years ago, as far as I know. And now they have solo 401 K plans which are different than regular IRAs. So talk to your CPA, talk to your financial planner, make sure you're putting aside as much money as you can without jeopardizing your your cash flow and your business and an emergency like Who knew COVID Right, who knew two years of being locked down and things just turned upside down. So make sure you've got that cushion and then and look at diversifying your portfolio. I definitely think for some people having single family residences that they rent out and provide some cash flow. Great. I've got one of those. I had to I got rid of one because I was just sick of the tenant. So as a termite, I use that money to pay off the first one. So it's paid off and all of it is, is cashflow, which is wonderful. And two weeks ago, funny, you brought up toilets, this wasn't a toilet, it was the bathroom, there was mold, and some of the paint was peeling. So $315 Later, you know, it came out of that month's check. So I got a smaller check, but I still got something. So yes, definitely single family residences, their stocks, there's bonds, there's mutual funds, there's all kinds of the hard money lending, there's, there's hundreds of different ways to crypto, oh my God, be very careful with crypto though, I've already lost a little money there. So just be careful. But I like this for diversification purposes. And because it is very different. And because I don't have to do a whole lot of work. My wife and I own 11 properties, Chuck. And I'm invested with several other people, my wife owns a few outright. But I spent just this last two weeks because the the tax bill comes every November, I spent probably three hours or less, doing all 11 properties, calculating who owed how much on each one, contacting everybody scanning the invoice, sending it to everybody at a copy, collecting all the checks, putting them in an envelope, putting the stamp addresses all of that less than three hours for 11 properties. And now I don't think about it for another year. I don't have to do a darn thing except watch the news. And oh, by the way, our company does free webinars on Tuesday night to see oh gives us a 30 minute update on what's happening in the area where we invest. How do you think I found out about that city council changing the law. The CRM reported to us because they attend the city council meetings. I don't go down to Lancaster you know, 400 miles from my house to go to the city council meeting once a week and then come all the way home? No, the company does that for me. And then informs me oh, by the way, the business friendly city government of Lancaster just passed this ordinance. Here's the ordinance name and then what it's called and the date it was passed and your property is now five storeys, and therefore for you. That's a little bit about why I love doing it. And why I think it's a great way to diversify. I don't want people to put all their money into into land. In fact, part of what I will do is screen them and talk to them and make sure that it is money that they can put aside and they don't need it for hip operation coming down the road, a Lamborghini journey midlife crisis that they want to buy, you know around the world cruise for $100,000. You know, this has to be money you put aside and and you just forget about it and you wait for the developer and that friendly knock on the door that they want to buy your land.

I think it's a great point that you just make, because it seems to me that timing your exit is is a key part of this strategy. I would also say that timing your entrance into the deal as well. So I wanted to ask you a little bit. And this is why. And I think you've alluded to it a little bit because you've got a company behind you that does a lot of the legwork and the research for you. So you don't have to, because I think that's something that investors worry about is like, Okay, well, this sounds like great idea. But what kind of research am I going to do I have to do? And how do I know? Like, what piece of land is a good one to get into? And when should I get into it? Like, for example, if you already see the buildings going up around that piece of land, it might actually be a little bit too late.

Too late.

Right? Yeah, it's got to be kind of before that. So the timing of when you get into it, timing of your exit? And then also, how do you get all of the information? So wonder if you could just talk a little bit about those things for a moment.

Okay. Wow, that could be an hour long conference.

We'll do the short version. I couldn't actually will answer it in a way then they want to talk to more about it.

So let me tackle the research part. First. We have a research and acquisition department. And all they do eight hours a day, five days a week is research the properties. We have a 16 point comprehensive analysis checklist and every property that that our company valore looks at goes through that checklist if it doesn't get 16 Yes marks we don't buy it. We reject 29 Out of every 30 that we look at. And when I say we look at our company actually buys the land it's not like a house where the real estate agent represents the seller gets another agent who represents the buyer and then a negotiates itself. No, we buy we the company the law or we buy the land with our money first. We buy it very cheap. I can't tell you all the different ways that we find it. But we find it very cheap for pennies on the dollar, maybe nickels, maybe dimes on the dollar, maybe not pennies, we mark it up. That gap is the cash flow to run the company because we can't wait seven years, people say, Well, why don't you just hold the land yourself and sell it for 3x? You know, in seven years, okay, who's going to pay the employees for seven years, while we wait to sell that land, they need to get paid every week. So we mark it up, still below market value, but we sell it to investors who when they see the price, they're still thrilled. They go, Oh, my God, that's less than the other parcels nearby. So yeah, I want that one. And then the investors the one with the patience to write it the seven to 10 years to get the big return. So that's a little bit about the research part. When the yesterday, don't, don't wait, even though the time horizon is 710 years, I wish I started investing in land 10 years ago, and I wish I had started 20 years ago, because a lot of my land would have sold by now. Now I'm just getting to the point where some of them are going to start very shortly. So don't don't hesitate any longer. Another reason is the land where we invest, which by the way, people say where is the land, it's a 60 mile radius around downtown LA. That is the only place in the United States of America or anywhere in the world where we invest, we're experts in the land in that small area. There's 10 reasons why we're experts, I'm not going to go into that. It's just too complicated, but we call them the tent growth factors that will show you will show you statistics and newspaper articles and declarations by mayors and governors, that the area where we invest is exploding in growth. So you want to get it. Now while it's still available, we are starting to find it harder and harder, particularly to find the lower priced solar land, we call that green real estate, or green energy. All that land is going to the energy companies to build solar farms, because of state laws. There's several state laws that require California to get its electricity from renewables. By 2045 100% of our electricity for buildings and homes from renewables by 2045, were at about 33%. And it took more than 20 years to get to this point. How are we in the next 20 years gonna go from 33% to 100%, unless they go these gigantic, massive 1000 acre solar farms over and over and over again. So by now, there's still land available, and it is disappearing at an accelerating rate. And then as far as the exit strategy, again, like the solar people, they tend to exit sooner than the seven years. The mixed use, by the way, there's five zonings, for land, solar, and agricultural is at the bottom, mixed uses at the top, the price goes up from bottom to top, and the period to sell usually increases from bottom to top. So you can buy cheaper, wait less time still get your three to 7x. Or you can buy at the higher end for much more expensive, but you know, three to seven times 500,000, it gives you a bigger overall return, then three to seven times of 25,000 You're still getting the three to 7x

Completely makes sense to me well. So there's obviously an opportunity here. And I think just with what we've touched on so far, hopefully people are seeing that this is an opportunity worth looking into further, you're not going to get all the details in a short little podcast like this today. But our goal here is to educate people that, hey, this is an opportunity that exists, it's not something you hear a lot about. And really the way to do it is is you know, there's a next step that we recommend that you take. And we've got links to Brad's contact beneath this video and in the podcast, show notes. And we want to make sure we connect those dots to you because there is an opportunity there. But Brad, there's another opportunity as well as that in there where we talked about you can actually become a finder of people who might potentially invest and there's an opportunity for people to make money there as well. So let's talk briefly about that. I mean, I know the main opportunity is the investment. But we wanted to bring this up as well.

Yeah. So let's say you have $25,000 and you get your uncle to chip in 25. Because he you know, he gets educated first as Do you. You both decide it's great, and we will always wanted to do something together. So you bring in the Uncle Joe uncle, and Uncle Joe brings in 25,000. Well, because you introduce me to Uncle Joe, you're what I call a finder because you found him and you introduce them to me. You will get 2% of the gross sales price that Uncle Joe pays to buy that land in our example, when he 5,002% You're gonna get a $500 wire or cheque from me. We call it a marketing consultation fee, you're a 1099 independent contractor, you will receive a 1099 Miscellaneous Income form from my CPA at the end of the year. And you should report it to Uncle Sam as earned income, that's up to you, I don't give financial advice. I'm not a CPA, so I don't tell you what to do, I'm just telling you, what I do to stay legal, is you're gonna get a 1099 miscellaneous income from me, and you're gonna get $500, either wire into your checking account savings account, or a check mail. Or if you don't want the check, I can donate it to a charity in your name, I can donate it to a place of worship in your name, you could put it in your grandkids 529 College Education Fund, I don't care what you do, it's your money, you do whatever you want, as long as it's legal, I will pay you. So that's a 2% of the gross sales price on every sale. If Uncle Joe comes back to me a year later with 100,000 of his own money, he says I don't want to invest with my with my, my nephew anymore, I just want to get something myself. And he puts 200k You're gonna get $2,000 of that sale, from Uncle Joe, and every sale thereafter, for as long as I'm still alive and on the planet. And then it will pass to my business partner. And she'll keep paying you that to present for as long as Uncle Joe keeps investing. So fabulous opportunity for people to spread the wealth and make some wealth at the same time.

I think that's a really great idea. And everybody knows somebody who is looking for investments, and often people will talk about it. And there's certain key words, I think that you mentioned that are good to listen to when you're having conversations that would make a good referral. What are some of those?

Well, if you hear somebody say, they come to you and they say, Chuck, you're really smart guy. I've got $50,000 in a CD and Wells Fargo or B of A or someplace like that. CD, most people knows it's a certificate of deposit, we call them certificates of disappointment, because of the low return. And with inflation so high, you're actually losing money by leaving it there. And they say, Chuck, what can I do with 50? Grand i don't want to get in the stock market right now. Way too volatile. Don't want to do crypto, that's way too volatile. I don't I can't buy real estate. And you just use one very simple question. You say, Uncle Joe, have you ever heard of something called land banking? And I will guarantee you what is close to 100% of the time as possible? Uncle Joe's gonna go? No, what's that? Well, you put the bait out. Uncle Joe, grab the bait, he's hooked. Next thing you say, you know, I know quite a bit about it. Because I've watched a one hour educational program on it. It sounds pretty fascinating. But I don't want to try to explain it to you because it's pretty complicated. It's simple but complicated. I just would like to introduce you to my land banker Brad Warren, would you be open to me just giving him your email and your phone number and he'll set up a zoom call and explain it? Well, where's the land? What's the minimum if they're going to start to want to ask you a bunch of questions. And the easiest thing for you as we as we call them finders, the easiest thing for you as a finder is to say Joe, Joe, Uncle Joe. I know the answers to some of those questions, but I don't want to say something wrong and then brass to undo it. Trust me. I've met the guy. He's funny. He's nice. He's like a long haired hippie. You know, he, he's been around for a while he's got experience. He owns 11 properties himself. I just want to introduce you. Is that okay? All right, fine. Go ahead. And then you'll send me what's called a prospect profile, which is a little outline on Uncle Joe with some information about his background, his previous investment history, how much money if you know, how much money is he thinking of investing blah, blah, blah. You send that to me? I look at it I go Chuck, I'd love to meet your uncle Joe, please introduce me. You send an email Uncle Joe does Brad Brad This is Uncle Joe. I'm gonna sit tight, Brad will get a hold of you. And then you're done is the Finder 10 minutes of your time, and you'll make the 2% of whatever Uncle Joe decides to invest.

So yeah, amazing that there's really two ways to profit from this opportunity. One is an investor but one also just recommending them to you and collecting on the finder's fee, which is amazing as well. So to make things look, obviously, we're not going to cover everything in such a short episode. But if you are intrigued by what Brad has had to say, and you'd like to first of all, watch that video, Brad will send you the video and it'll explain how it all works. There is a link just beneath this video and in the show notes and click that just let us know if you're interested in the land banking or in a finder or both. Indicate that and And then Brad's gonna send you all the details that you need to do and the next steps. And so, like you said, it's complicated, but simple. And so we want to get all of the right details. We're not going to try to be exhaustive here in this episode, but we want to our goal is to create awareness. And let you know about this, I had no idea what it was, until I met Brad. And So Brad, I appreciate you sharing all of that with us today. And, you know, it makes me think a little bit about our theme of our show, which is collaboration and partnerships. And nobody really does this alone. Because you know, and this is what I say always, whenever whenever we introduce a new concept, you have two paths forward. One is you can go and try to navigate this on your own and try to do it on your own. Second, you can go and partner or collaborate with someone who already knows what they're doing. And it's a much faster and easier path. And you don't have to do it all yourself. So and that could go for anything in your business. So obviously, you're a great person to collaborate with when it comes to this land banking so people don't have to navigate on your own. But I'm wondering as well, because, look, you're a veteran in business. What would you say? How would you say that collaboration and partnerships have played a role in the growth of your business?

Well, it's pretty obvious to me how it happened, first of all, teaming up with Marcela who is like number two in the company in terms of sales. So I have an incredible mentor, coach, friend, I was actually at her wedding. She actually married one of my best friends I've known for 24 years. Her husband is my referral coach. He taught me how to build a referral based business. So I don't do any advertising. I don't I don't go out. Looking for leads. I look for people to send me business. One of my best finders is a guy who put me on a podcast over a year ago, June 29 2021. I remember like it was yesterday. He put me on a podcast I'd never been on one I actually got dressed up because I thought it was recorded like a video. And he says no, no brand. It's a podcast. I should note about guys, and no, I don't what's a podcast? So he told me, I said, Okay, well, I'm dressed up anyway, we might as well just go in. That podcast alone has produced eight team closed, close not leads 18 closed sales, well over a million dollars in sales, just from that one podcast. And oh, he just had Marcela, my business partner on his it was called the expat money show. The guy's name is McHale, Thorpe. He's a fabulous guy to get the means you can find him on LinkedIn. But he had Marcella do a recorded 55 minute session on his expat money Summit, which aired last week, like the second week in November. In three days time, I've gotten 32 leads from people who watched Marcela who emailed me to say, I want to find out more. And I've already scheduled a couple of appointments three way conversations for Marcela and I to talk to them to get them on board. So networking and collaborating, which is not my usual style, I was a lone wolf. For those 40 years as a business coach, I was a solopreneur operated by myself, I did have a business coach, that was about the one friend my wife, who would offer some advice, which I didn't always take, but collaborating with Rick and Marcela and being open to doing it completely differently than I had ever done it before. And then going out and finding podcasters like yours, I'm hoping Chuck, you get to be as good a finder as McHale, I would love to just call you up in a couple of weeks and say, Chuck, you're not gonna believe 15 people have already gotten a hold of me from listening to the podcast, and 10 of them want to buy, oh, my God, you're gonna make a lot of money. That would be great for you be great for me. And of course, it's great for the investor, because they're getting an incredible investment that will pay off over time.

You know, and that's the Win Win Win type of scenario that can happen from not trying to do everything yourself. I'm a lone wolf or a chronic do it yourselfer as well. At least that's how I started my career. And I had to learn very painfully that anything significant is usually not accomplished alone. This whole thing when I ever hear someone's self made millionaire or a self made millionaire HBs because there's no way they did it alone. They had to have customers, right, that's automatically not alone. So equity is really and truly self made. And there's always a team and collaborations and partners that make it happen. And things are so much easier. When you collaborate with someone like you just mentioned, you got 32 leads like that just from collaborating with someone where you would have really had to pound the pavement to go and find all of those. You're Self, right

32 one on ones. Okay, let's look at that 30 minutes to drive 30 minutes to come home an hour to have lunch, put on a whole bunch of extra calories, hey for the lunch, and maybe, maybe they'd be interested in investing versus, or selling those 55 minutes records it. We did nothing after that, except sat back. And now I've got the work. But even now, it's all zum zum has skyrocketed my business, I have clients all over the world. Now, before they were only in the San Francisco Bay Area. within driving distance of my house. My market went worldwide when I started getting on Zoom. At the beginning of the pandemic, I it's I feel a little bit guilty saying it. But the pandemic actually skyrocketed my business by forcing me to pivot to a completely different model. And then, of course, having Rick and Marcela to help me develop that model to the point where it is today. And I get I love podcasts, podcasts work really, really, really well for me.

And that was certainly a byproduct of this whole pandemic thing is the the acceleration of doing things virtually through zoom, I mean, Zoom skyrocketed, podcasts have skyrocketed, zoo, YouTube channels, and an interview style shows have skyrocketed. So you know, it's created a new opportunity, there's been a shift in terms of now we have accessibility to audiences that we really didn't have access to before. It's been amazing so far. And you know, to what you speak to that transition from being a lone wolf to being someone who's not only open to collaboration, but thriving from it, is the kind of transformation that that we like to highlight. And it's something that is true for me and in my business as well. And it reminds me just how much of a personal growth opportunity being a business owner is. And, you know, part of that journey has been books, and I've been blessed to read a lot of great books and a lot of great information. I've got quite a library on my Audible account, which is now the easiest, easiest way to consume new content. So I asked this of all my guests, Brad, because I'm interested in to know what your recommendation is. But if you could name just one must read book that our audience could read and learn from what would you recommend?

Well, just one, oh, my goodness. Well, the first one that comes to mind is The One Thing by Gary Keller, who is the founder of the Keller Williams real estate company, one of the largest in the world. And that book is all about focus. It's about planning, it's about thinking through what you want to have happen, what are your goals, and then staying very, very focused. But if I remember one of the questions was, what's the one thing I can do? That will make everything else unnecessary or easier? What's the one thing I can do such that by doing that? What's the one thing I can do such that by doing it, everything else will be easier or unnecessary? And for me, it was fine finders. So that's all I do. I try to find more people who I can then do podcasts with, and then everything else is easier and unnecessary. I don't have to travel. I don't have to get my car and pollute. I don't have to get fat by eating all those delicious lunches. I do miss them. I gotta admit that. But I don't I don't have to go out to restaurants now to meet people one on one. So The One Thing by Gary Keller, that's a great it just in the beginning the first Russian proverb in the book, and I don't really know if it's Russian, but they claim that it is says if you chase two rabbits, you won't catch either one.

Well, I've heard that one before. That is so true, right? And it's it speaks to times in my business where you're kind of serving two masters or you've got two goals simultaneously. And it kind of I read somewhere to that there's no such thing as true multitasking. You're really only doing one thing at a time. You just think you're multitasking because you're just switching back and forth between the two things really, really, really fast.

Well, it's funny that you mentioned that because he has a chapter a section in the book on busting the Myth of Multitasking. All of the research, not son. All of the research on multitasking shows that people are less effective, less efficient, and make way more mistakes when they multitask. Yet they all claim that they're better that they get more done. But when you look at the hardcore data, not true, it is a myth. Multitasking just allows you to screw up more than one thing at a time.

That's really well said and so true. And it's something that I love this idea of focus. Now this book that you recommend it, I downloaded it to my audible library a while back, haven't listened to it yet. Now I got to pop it to the top of my list because you recommended it read. So

Alright, great.

And that's going to be my one thing. You know, this next week. So Brad, thank you so much for everything that you've shared here today. And again, I'll just remind everybody that if you want to connect with Brad, and get more details about land banking, or becoming a finder, or both, that link is just beneath this video. And in the podcast show notes, all you need to do is click on that link, it's going to ask you a couple of questions, it's going to send that information to Brad, and he's a nice guy, you're going to be in good hands with him, he's going to send you all the information you need. And we'll take it from there. So Brad, thank you so much for educating us on this opportunity. And what land baking is. And we highly encourage people to take that next step and reach out to you. And, and so by the way, I need to do this, if anybody does reach out to Brad, and connect and email me back and let me know that you've done that I've got a free gift for you. And so I'm not going to tell you what it is because I like I like there to be a surprise. But I have a free gift for anyone who reaches out to Brad. And let mentioned that you heard have heard of him through me and this show and all the other ways that we're going to put this out there, and I've got a free gift for you just let us know. And I'd love to hear your story about your interaction with Brad, we would really love to get your feedback. So so there we go, we're gonna throw that in there as well. So, so before we sign off, Brad, I asked this as everybody if you were to just leave our audience here with just one final piece of advice or words of wisdom, what would you say to them?

One of my favorite quotes is ordinary things consistently done, produce extraordinary results. Just ask any rock that's had water dripping on it for centuries, there's now a hole in the rock, from just those little drips of water. But ordinary things consistently done, produce extraordinary results. So roll up your sleeves, folks, and just take action, as Nike would say, Just do it.

Just do it.

Just do it, whatever the it is doing. If it's doing one push up, do it. Don't Oh, I can't do 20 Pushups. So I'm not going to do any do one, and do one for several days in a row. And pretty soon you'll be doing two, and you will astound yourself and then you'll do three and before you know it you will be doing 20 Even if it takes you a year to get there, but that's an accomplishment. And it started by doing something ordinary on a consistent basis. And then you produced extraordinary results.

Excellent words to end this episode by and I think so. So true. And So Brad, thank you for that. To our listeners. Thank you also please do reach out to Brad, let me know once you've done that I've got a free gift for you. And in the meantime, keep moving forward. Never, ever give up on your big dream. And you're just one partnership or collaboration away from overcoming any obstacle that you might be facing in your business and getting to those better results that you seek. And we highly encourage you to do that. And hope that we've inspired you to look for people to collaborate with like Brad, for example. So in the meantime, I'm Chuck Anderson, this is The Creative collaboration show. Thank you for tuning in, and we'll see you on the next one.