Businesses need people to survive and thrive. Without the individuals who help you create your products, provide your services, and patronize your establishment, your entire enterprise falls apart — but, unfortunately, people can also be your biggest challenge.

So we sit down with Brian Ahearn, who specializes in applying the science of influence and persuasion in everyday situations and is one of only 20 people in the world who currently holds the Cialdini Method Certified Trainer designation. His newest book is Influence PEOPLE: Powerful Everyday Opportunities To Persuade That Are Lasting And Ethical, which quickly rose to the top of Amazon’s bestseller list in multiple categories.

Listen to this episode of unsuitable to learn:

• The difference between persuasion and manipulation
• The best way to build strong, lasting relationships
• The power of good questions

Learn more about this topic:

• Follow Brian’s work at www.influencepeople.biz
• Book: Influence PEOPLE: Powerful Everyday Opportunities To Persuade That Are Lasting And Ethical
• Read: "The Definitive List: Top 100 Professional Development Resources"

If you like this episode of unsuitable on Rea Radio, hit the like button or share it on social media. You can also use #ReaRadio to join the conversation. You can also watch the podcast in action on the Rea & Associates YouTube channel and access additional resources at www.reacpa.com/podcast.