SEASON: 4 EPISODE: 2
Episode Overview:
Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving.
Most companies are unsure if their campaigns are delivering the desired results, and they lack the ability to objectively know if they are wasting ad budgets or missing out on opportunities.
My guest today will share with us strategies employing the latest technologies to transform advertising into the exact science that it should’ve always been, so you can forecast advertising success, before you even spend a dime. Join me now for my conversation with advertising expert, Skip Wilson.
Guest Bio:
Skip Wilson, a luminary in advertising, embarked on his journey at 16 as a copywriter, evolving into a digital media pioneer. From shaping CNN Special Project's iReport team to spearheading iHeartMedia's digital expansion, Skip's expertise spans decades.
As founder of DRAFT Media Partners, he champions innovation, earning accolades like "Most Intuitive Software Developer" and "Best Marketing Software Developer." His relentless pursuit of excellence continues to redefine advertising, offering practical insights and transformative solutions for businesses navigating the digital age.
Resource Links:
Insight Gold Timestamps:
04:53 I was selling mostly sports programming and news talk
06:57 If it didn't work, we’d blame the sales guys
08:51 You have tools that help your clients predict the outcome before they even spend dollar one
10:22 I always viewed it as an art AND a science
10:54 There's no campaign failure, there's only feedback
12:46 It creates this bigger need for tools to streamline those processes
15:58 If you can do that, you absolutely should be going all in on advertising
17:29 I’m a big believer of testing creative rather than doing a bunch of marketing
20:35 An ad should always have just one goal
21:57 Sequential marketing and sequential advertising is the way to get people in
23:19 Nobody cares about a tire ad unless you're in market for tires
24:17 draftmediapartners.com you can sign up for a free consultation
25:45 You want to put yourself in that mindset of that consumer
26:23 The biggest tool, the biggest free value thing is….
28:16 I try to think of something that can tell a story
31:02 One of the first things that we added to our reporting
32:20 Virtual Campaign Planner
Connect Socially:
LinkedIn: https://www.linkedin.com/in/skipwilson/
Facebook: https://www.facebook.com/draftadvertisingtechnology
Twitter(X): https://twitter.com/DRAFTagency
YouTube: https://www.youtube.com/channel/UC0ptICdLnHRkOpL6_RliCIQ
Instagram: https://www.instagram.com/draftadvertising/
Email: skip@draftadvertising.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Sharpening Your Competitive Edge with Returning Guest, Jim Pancero!
