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Ep 146 - Planning & Maxing Out Your Event ROI with Coaching - with Rob Wentz
Episode 14625th April 2022 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:20:28

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Why is planning so important to the success of our businesses, trade shows and events? And can a Coach be the secret weapon to helping Max out your ROI?

To help bring clarity to these important questions is Rob Wentz - a Small Business Strategist & Certified Business Coach who offers professional coaching and mentoring services to business owners and executives inside small-to-medium- sized, privately-held companies with his company 1Direction Strategy.

We Discuss:

  • Why is it so important to have a written plan, isn't it ok if we have it in our head?
  • What benefits are there of working with a coach?
  • Creating Goals and Metrics
  • Decision Making based on Data

Rob's Top takeaways:

  • By having a written plan you are more likely to achieve success.
  • Running a successful business can be very tough, but it doesn't have to be. We make it harder on ourselves because we aren't following a formal plan.

Rob's Offer for Trade Show University listeners:

  • Free 30 minute Discovery Call to discuss business Vision, Goals & Issues

Get in touch with Rob Wentz of 1Direction Strategy:

  • Website:
  • Email:
  • Phone: 855-262-2413 ext.2
  • 1Direction Strategy - Team Wentz on Facebook, Instagram and LinkedIn


Mentioned in this episode:

Trade Show University Episode Guide

Many have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique)