Managing Exponential Franchise Growth with Lindsay Junk of Yoga Six
From attending University of Hawaii as a varsity cross country athlete, iron-man triathlete and swimmer to working at Gold’s Gym and 24 Hour Fitness, Lindsay Junk has always been competitive. After working her way up in the fitness industry, Lindsay found success at YogaWorks and eventually TruFusion. From there, Lindsay was introduced to Xponential Fitness and felt a connection with the energy of the boutique fitness world it was building. When Xponential acquired YogaSix, she was brought on as the company’s President. She ultimately wants YogaSix to become the nation’s largest yoga brand and help others find their purpose, strength and tribe.
[0:59] Josh introduces today’s guest, Lindsay Junk, the President of Yoga Six franchise.
[2:26] Josh welcomes Lindsay to Franchise Euphoria.
[3:01] Lindsay considers herself to have been in the sports industry since she was six. She has been involved with several fitness businesses prior to joining Yoga Six.
[8:17] Lindsay’s husband Ryan previously joined Josh on Franchise Euphoria several months ago to discuss his franchise system, Cyclebar, which is also within the Xponential Fitness umbrella.
[9:48] When Lindsay joined Yoga Six, they had seven locations that were corporate entities.
[12:12] One of the advantages of being within Xponential Fitness is that they come into a newly-acquired franchise system with a proven “playbook” and apply it to their brand.
[16:02] Lindsay shares what the experience of visiting a Yoga Six studio is like.
[20:38] While the roadmap provided by Xponential Fitness covers guidance for business processes, the experience at each brand is crafted internally.
[27:50] When Lindsay first started with Yoga Six, she assumed that the franchisees would be people who were involved in the yoga industry, however, she now looks for people with an entrepreneurial spirit and are able to overcome adversity.
[30:45] Currently Yoga Six has over fifty franchise locations and over 450 in the pipeline to be opened.
[34:49] Lindsay explains how they manage launching that many franchise locations in a short timeframe and also what type of support resources they have for their franchisees.
[37:36] With respect to COVID-19, Yoga Six has been offering virtual classes to keep business moving. Lindsay points out that a benefit of using Yoga Six is that you have access to virtual classes at all of their locations across the country, not just their local studio.
[40:12] If you want to learn more about Yoga Six, visit their website listed below.
[40:49] Thanks for listening, and please, reach out to Josh anytime through email at firstname.lastname@example.org. If you enjoyed this interview, please leave us a review on iTunes.