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The Downfall of All Security (Sales)
Episode 5327th November 2023 • Great Security Debate • The Great Security Debate
00:00:00 00:56:26

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It's not easy to sell things. It's even harder to sell to security practitioners and leaders. The Great Security Debate this week covers some angles in security tools (and selling those tools to security teams) that have taken their toll on the trust that needs to exist between those who buy and those who make the products that we use. From the software providers to the VAR (resellers) in the middle to the people and techniques used to market and sell the solutions. Some of the key topics of the discussion include:

  • The challenges of security tool consolidation by non-security vendors
  • Security is not a lock-in tool, and security is not an upsell tool
  • Pushing changes to products without telling the customers before they happen or letting those customers have control over the change (and if they take it or not)
  • Security Selling with VARs & Deal Registration
  • What are the motivators when a product is recommended to you
  • You can still buy direct (and why you might want to)
  • The challenge of selling into the SMB
  • The power of the “vouch” that flies in the face of some sales methods
  • The importance of being genuine in sales communications (aka knock off the programmatic drip campaigns that pretend to be personal)

Some of the links in the show notes contain affiliate links that may earn a commission should you choose to make a purchase using these links. Using these links supports The Great Security Debate, so we appreciate it when you use them. We do not make our recommendations based on the availability or benefits of these affiliate links.

Thanks for listening!

Mentioned in this episode:

Michigan BBQ Meet-Up July 18, 2024 on Cass Lake

Join Distilling Security on July 18th in Cass Lake, Michigan for a BBQ, food, colleagues, and fun. Thanks to event sponsors: Material Security, Orca Security, Legit Security, and Cyberhaven! Full details and registration forms are on the Distilling Security website https://distillingsecurity.com.

Michigan BBQ Meet-Up July 18, 2024 on Cass Lake

Join Distilling Security on July 18th in Cass Lake, Michigan for a BBQ, food, colleagues, and fun. Thanks to event sponsors: Material Security, Orca Security, Legit Security, and Cyberhaven! Full details and registration forms are on the Distilling Security website https://distillingsecurity.com.

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