Shownotes
Business Building Insights
- Your ideal client has to be attracted to your brand.
- There’s a certain amount of “personality of you” that needs to be in your branding.
- Be very clear on who your ideal client is.
- It is important to have consistent content strategy.
- For each social media site: Understand the platform. Learn the platform. Master the platform.
- Pick the platform where the majority of your ideal clients are in terms of demographics. Then create content specific to that platform.
- In order for content to be seen it has to be interesting and relevant to your audience. One idea is to teach people how to use your product or demonstrate the benefits behind the product.
- Behind the scenes posts are always interesting and get lots of views and comments.
- If you are going to share content from someone else, make sure to include your own spin on the topic.
Resources Mentioned
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Thanks! Sue
Transcripts
Gift biz unwrapped episode 173 dream higher than the sky and
Speaker:deeper than the ocean At gifters,
Speaker:bakers, crafters and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one
Speaker:now you are in the right place.
Speaker:This is give to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode packed full of invaluable guidance,
Speaker:resources, and the support you need to grow your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there,
Speaker:it's Sue.
Speaker:Thank you so much for sharing part of your day with
Speaker:me here today.
Speaker:Social media.
Speaker:In the beginning there were one or two platforms and then
Speaker:another one popped up and then another one popped up and
Speaker:then on each of the platforms they continue to enhance their
Speaker:offerings. There's new tools and tricks that you can do with
Speaker:each platform and there's pages and there's groups and we can't
Speaker:forget video and now live streaming.
Speaker:That's so important today.
Speaker:One thing builds on top of another until your whole social
Speaker:media strategy looks like a closet from your teenage years.
Speaker:When you open the doors and everything is just thrown in
Speaker:there and it's just one big mess.
Speaker:Perhaps it's time to clean up and organize your social media
Speaker:strategy. Today I have joining us,
Speaker:Sarah Frank,
Speaker:the CEO and founder of real marketing solutions.
Speaker:Sarah is a creative driven and radically authentic digital marketing strategist
Speaker:with a head for marketing and the heart of an entrepreneur.
Speaker:She has the unique talent of taking complex ideas and breaking
Speaker:them down into actionable steps that get results.
Speaker:Four years ago,
Speaker:Sarah founded real marketing solutions,
Speaker:a creative digital agency specializing in helping businesses create an online
Speaker:presence that converts strangers to followers,
Speaker:followers to leads and leads to pain clients.
Speaker:Now I have to tell you,
Speaker:Sarah is one of my mastermind sisters and I couldn't be
Speaker:more proud to share her with you.
Speaker:Welcome to the gift biz unwrapped podcast,
Speaker:Sarah. Thank you,
Speaker:Sue. Thank you so much for having me.
Speaker:I'm so happy to be here and be able to share
Speaker:with the gift biz community.
Speaker:Oh, I'm so excited.
Speaker:And before we get into all of this,
Speaker:I want to start off as I do traditionally cause we
Speaker:just have to keep with tradition here.
Speaker:And that is by having you describe yourself in a little
Speaker:bit of a different way,
Speaker:which is a motivational candle.
Speaker:So if you were to give us a color and a
Speaker:quote of what your ideal candle would look like,
Speaker:that totally speaks you.
Speaker:Sarah, what would your motivational be?
Speaker:I actually love this.
Speaker:My motivational candle would be the color purple,
Speaker:probably a deeper purple with the quote dream higher than the
Speaker:sky and deeper than the ocean.
Speaker:Higher than the sky.
Speaker:Deeper than the ocean.
Speaker:Tell me a little more about that.
Speaker:Well, purple represents creativity and as a highly creative person,
Speaker:I really try and stress there are really no boundaries in
Speaker:your dreams.
Speaker:Like everything that you want to happen is possible.
Speaker:You just have to make it happen.
Speaker:So there's no limits when it comes to your dreams.
Speaker:And the color really represents creativity and personality and authenticity,
Speaker:which are all some of my words that I use to
Speaker:describe myself and my business.
Speaker:So that's how I came up with my color and my
Speaker:quote. Perfect.
Speaker:And you know what I love about your color and it's
Speaker:actually, it's something that I see happening most of the time.
Speaker:Not always,
Speaker:but most of the time with people that I know that
Speaker:come on the show is I pretty much know what color
Speaker:they're going to say,
Speaker:but it's really so great cause it really means then that
Speaker:you bring branding into your business,
Speaker:which is all really coming genuinely from you.
Speaker:Like I know it's purple because that's you,
Speaker:right? That's who you are,
Speaker:that's what you do.
Speaker:That's how you resonate.
Speaker:And we very recently had a conversation with you about your
Speaker:logo and should you do purple.
Speaker:Yeah. It was one of those things that attracting your ideal
Speaker:client, obviously your ideal client has to be attracted to your
Speaker:brand and it has to resonate with them,
Speaker:but also there's a certain amount of personality of you that
Speaker:needs to be in your branding because being a small business
Speaker:owner or a business owner where you are the face of
Speaker:your business,
Speaker:obviously you want to attract people that you want to work
Speaker:with and that understand you.
Speaker:So that was a really interesting conversation to have with my
Speaker:mastermind sisters and process to go through as I'm working on
Speaker:rebranding my business as well.
Speaker:I had some feedback,
Speaker:Oh you need to move away from purple cause it's too
Speaker:feminine, but in the end I stuck with purple as one
Speaker:of my colors.
Speaker:If you don't identify with your business,
Speaker:you're really in trouble.
Speaker:Absolutely. Again,
Speaker:I don't want to attract people that don't want to work
Speaker:with me for the reasons that are displayed in my business.
Speaker:This is even a tip to give to everybody out there
Speaker:that's in that branding process.
Speaker:You really have to have a little bit of yourself or
Speaker:a lot of bit of yourself in your brand.
Speaker:Ultimately it should be what represents you the best.
Speaker:Absolutely. And Sarah,
Speaker:we haven't even really talked yet for you to know all
Speaker:this, but I'm going through a 100% rebranding of everything.
Speaker:Gift biz.
Speaker:Wow. And most likely our show right now when this one
Speaker:goes live,
Speaker:the whole branding will be out.
Speaker:So my whole new logo,
Speaker:I mean from podcast logo to masterclass,
Speaker:logos, everything.
Speaker:And you know what's so interesting about it?
Speaker:It does finally feel so right.
Speaker:Oh that's awesome.
Speaker:I'm so excited to see it soon.
Speaker:It's a big undertaking too.
Speaker:It definitely is something that you have to,
Speaker:when you're tied to something or you built of your own
Speaker:rebranding or having someone else come in and look at your
Speaker:brand is kind of a tough thing to do.
Speaker:But I can't wait to see what you come up with.
Speaker:Well you know what was interesting and then we'll get off
Speaker:that and get on the topic we're supposed to be talking
Speaker:about. But it took someone from the outside telling me what
Speaker:they saw in my brand and me saying,
Speaker:no, that's not right.
Speaker:That's not what it's supposed to be.
Speaker:I was actually presenting something different than my intention,
Speaker:which I thought was really interesting.
Speaker:Absolutely. That's really what happened to me as well.
Speaker:You were there when that conversation came up and that wasn't
Speaker:what people were seeing wasn't what I thought I was communicating,
Speaker:and again,
Speaker:when you're so close to it and it's your baby,
Speaker:it's really hard to see things from other people's point of
Speaker:view or you know,
Speaker:to see what they're seeing because you see it this way
Speaker:and you've created it from the ground up,
Speaker:but it also is a really good exercise in growth and
Speaker:when you're growing a business also needs to be really in
Speaker:alignment with who you are and the look that you want
Speaker:to present to the outside world.
Speaker:Absolutely agree.
Speaker:100% and with that we're going to wrap that up and
Speaker:continue on and get onto some of the other good stuff
Speaker:we're going to talk about.
Speaker:Let's dive in.
Speaker:All right.
Speaker:All right.
Speaker:But first to dive in,
Speaker:I want to dive into your background a little bit because
Speaker:you have a very interesting story about how you got to
Speaker:social media,
Speaker:so give us a little bit of that.
Speaker:Yeah, so my background actually comes from the mortgage industry and
Speaker:working in real estate.
Speaker:I got into the industry really young,
Speaker:ended up going back and getting my degree later on,
Speaker:but out of college at the age of 19 I jumped
Speaker:into the mortgage industry and built three different businesses with different
Speaker:companies in the mortgage industry,
Speaker:mostly specializing and new construction and working with home builders to
Speaker:help them sell inventory,
Speaker:which just so happened to be at the time I had
Speaker:two really great years when the real estate market was thriving
Speaker:and then also got to experience the downturn.
Speaker:That was 2008 2009 2010 in some areas.
Speaker:It was really interesting time and a lot of what happened
Speaker:or what I was doing for these builders was coming up
Speaker:with marketing solutions for them.
Speaker:They were stuck with inventory that they couldn't get rid of
Speaker:and I worked for a large lender at the time that
Speaker:had some leeway to come up with financing programs and offers
Speaker:that the builder could then offer potential buyers to help them
Speaker:sell their inventory.
Speaker:My marketing brain was always on in that position and it's
Speaker:the part of the job that I loved the most.
Speaker:Social media was just becoming a thing at the time and
Speaker:most of the builders were not active on social media.
Speaker:Even as a lender,
Speaker:we weren't very active on social media as well,
Speaker:so I kind of got to pave this way for this
Speaker:industry in the Portland,
Speaker:Oregon area and ended up being really successful even in the
Speaker:downturn, loved what I was doing but didn't love the corporate
Speaker:side of what I was doing.
Speaker:Always been an entrepreneur at heart and loved the challenges that
Speaker:come with building your own business and really wanted to explore
Speaker:what that looked like on my own and I saw a
Speaker:niche. I really saw the opportunity to be able to come
Speaker:in and help businesses understand what social media could do for
Speaker:your business in terms of marketing.
Speaker:At that point,
Speaker:I mean people were still spending tons of money on mailers
Speaker:and drop mail and newspaper articles and advertisements and radio spots
Speaker:and that was still a really active way of marketing at
Speaker:that point.
Speaker:But it was definitely shifting and your return on investment was
Speaker:definitely diminishing.
Speaker:So bringing social media to this industry was really a big
Speaker:part of what I did and finally branched out on my
Speaker:own. Yeah.
Speaker:Well what I love about your story is you were there
Speaker:right at the time when all of social media was coming
Speaker:to the forefront and you were able to test and learn
Speaker:and practice not in your own environment,
Speaker:like not having to talk with your own company and your
Speaker:own money.
Speaker:You were doing exactly what you should be doing cause you
Speaker:were working for somebody else,
Speaker:but you didn't have to take on all that risk yourself
Speaker:then and then you saw that it was working.
Speaker:Yeah, I saw that it was working.
Speaker:And I also saw all of small businesses,
Speaker:which is,
Speaker:I'm sure a lot of your audience can relate to.
Speaker:Corporations were taking big stances with social media and investing heavily
Speaker:in ad dollars,
Speaker:even more so today.
Speaker:But these small businesses,
Speaker:especially if they were a little bit older,
Speaker:they were resistant to getting started on social media or just
Speaker:didn't know how.
Speaker:Most of the people that I started working with didn't even
Speaker:have a Facebook page or a profile,
Speaker:so they didn't understand really how to use it,
Speaker:which was what was holding them back from even getting started.
Speaker:So creating this environment where I could come in and help
Speaker:them as a consultant and help them get started in either
Speaker:train somebody in their business to run it and create the
Speaker:content or best do it for them was what I started
Speaker:doing. And now it's evolved into a huge business.
Speaker:So it's been great.
Speaker:And that's one of the reasons why I really wanted you
Speaker:to be on the show,
Speaker:Sarah, because I look at our audience and I have the
Speaker:privilege of knowing a lot of you guys give biz listeners
Speaker:and I think what's happening to us now is social media
Speaker:has been out and available for enough time where everybody is
Speaker:dabbling in it to some degree,
Speaker:maybe just a little bit,
Speaker:maybe a lot.
Speaker:But what keeps happening is new platforms come up or changes
Speaker:happen on existing platforms and everyone keeps jumping to the newest
Speaker:thing and doing a little bit of that and then jumping
Speaker:into another new thing and doing a little bit of that.
Speaker:And so I think we've gotten to the point where we're
Speaker:all doing a little of a lot and we're not seeing
Speaker:any results.
Speaker:And what I'd like to talk about,
Speaker:just like you were saying,
Speaker:when people were just starting,
Speaker:when social media was brand new,
Speaker:I'm feeling like a lot of us need a fresh start.
Speaker:We need to like halt,
Speaker:like the comic character that to a halt and just like
Speaker:evaluates and starts fresh.
Speaker:If you were talking with someone who either is just starting
Speaker:now in business,
Speaker:so they might've used social media just personally,
Speaker:right, or they're caught up in all of this mess and
Speaker:need to just clean shop.
Speaker:How does someone get started right from the ground floor?
Speaker:Let's just set the base and then go from there.
Speaker:Absolutely. This is a great question and it all comes down
Speaker:to understanding who your ideal client or who you're selling to
Speaker:is. So one of the things,
Speaker:like you said,
Speaker:a lot of people jump from one thing to the next
Speaker:because it's a trend.
Speaker:Someone says,
Speaker:get on LinkedIn.
Speaker:They might jump on LinkedIn just because they heard that,
Speaker:but they don't really understand how to target their ideal client
Speaker:on that platform.
Speaker:So it's really important first to understand who your ideal client
Speaker:or ideal audience is.
Speaker:What's the average age of your purchasers?
Speaker:What's the demographic?
Speaker:Are they stay at home moms?
Speaker:Are, is it kind of all over the board?
Speaker:Are they men?
Speaker:Are they women?
Speaker:Do you understand how much they're making?
Speaker:Are they employed?
Speaker:Are they not really diving in to who your purchasers or
Speaker:and or your ideal clients are,
Speaker:helps you figure out where they're going to be at,
Speaker:right? So Facebook may not work for everybody.
Speaker:If you have a product under $50 you might want to
Speaker:explore Instagram or Pinterest and start with one or the other
Speaker:and really,
Speaker:really master that platform before you move on.
Speaker:Because I think what happens is people jump in and they
Speaker:don't really understand how to do any of them good.
Speaker:They just start.
Speaker:And three things happen with that.
Speaker:First of all,
Speaker:usually you lack consistency and consistency is really key.
Speaker:Obviously nobody remembers the person that threw up 55 posts in
Speaker:one day and then they didn't hear from for three months.
Speaker:So it's more important to have a consistent content strategy than
Speaker:it is to be posting seven or eight times a day
Speaker:and seven days a week.
Speaker:Consistency is really important.
Speaker:So if you can only commit to one platform,
Speaker:I would tell you to commit to that platform,
Speaker:master that platform.
Speaker:And then once you do,
Speaker:you can move on and add in something else.
Speaker:The other thing that happens is we just don't understand how
Speaker:to leverage that platform.
Speaker:So we don't have enough information about how to really get
Speaker:cells off of Instagram or how to get sales off of
Speaker:Pinterest. So we're just kind of throwing things up and nothing's
Speaker:really happening because we're doing that.
Speaker:So understand the platform,
Speaker:learn the platform,
Speaker:master the platform,
Speaker:and then start adding in other options for selling.
Speaker:So would you say that you're not missing out if you
Speaker:just focus on one platform and get it going so that
Speaker:it's actually resulting in something for you,
Speaker:whether it's visibility or business or there's some type of traction
Speaker:going versus doing everything and not seeing any results?
Speaker:Anything coming back?
Speaker:Absolutely. Say you're on Pinterest and you're putting content up on
Speaker:Pinterest, but you're not optimizing it.
Speaker:You're not using hashtags,
Speaker:you're not writing descriptions,
Speaker:it's not linking back to your website.
Speaker:Your content is not going to show up on Pinterest in
Speaker:search. So it's really doing you any good to be on
Speaker:that platform.
Speaker:It's more of wasting time at that point.
Speaker:So I would absolutely recommend for someone starting out,
Speaker:you pick the platform where the majority of your ideal clients
Speaker:or purchasers are in terms of demographics.
Speaker:Learn that platform,
Speaker:create a content strategy for that platform.
Speaker:And once you feel like you've mastered it and you're getting
Speaker:results, then I would add in another platform to target because
Speaker:again, it doesn't do any good to be on Instagram if
Speaker:you're really not getting business from Instagram or your buyers aren't
Speaker:on Instagram.
Speaker:And it also doesn't do any good to do that if
Speaker:you're not leveraging the platform to its fullest potential.
Speaker:Perfect. Okay.
Speaker:Couple of questions for you.
Speaker:I know where my ideal customer is going.
Speaker:How do I know which platform is right?
Speaker:Yeah, absolutely.
Speaker:So I'm assuming a lot of the gift biz community is
Speaker:selling probably a product or has a brick and mortar store
Speaker:that sells a product.
Speaker:So this is a good opportunity for you to look at.
Speaker:Really what I tend to do,
Speaker:and again,
Speaker:I'm a service based business,
Speaker:so this is a little bit different for product base.
Speaker:Look at your top revenue sales and if you know,
Speaker:and this might be a little bit harder for product base,
Speaker:it usually is if you know some of the demographics behind
Speaker:that sell or that purchase.
Speaker:Obviously if you're a brick and mortar,
Speaker:you know who's coming in the door,
Speaker:you could probably get a decent gauge on who that is.
Speaker:Then you translate that over to the platform.
Speaker:So this book is one of the platforms that has one
Speaker:of the biggest audiences.
Speaker:They also have a marketplace where you can sell products,
Speaker:you could have your shop on Facebook,
Speaker:you can have that link to Shopify,
Speaker:all of those different things.
Speaker:Facebook definitely has the biggest age range and demographic on there.
Speaker:Now, if I'm looking at Instagram,
Speaker:Instagram is still really millennial based and is moving up in
Speaker:age, but the activity on Instagram is not really moving up
Speaker:in age.
Speaker:So let me explain this a little bit more.
Speaker:Most of my clients that are 40 plus years old that
Speaker:have a real estate business or a product based business,
Speaker:yes, they're active on Instagram,
Speaker:but they're not actually the ones that's active on Instagram.
Speaker:So if I'm trying to reach them,
Speaker:they probably have somebody like myself or a 10 $15 an
Speaker:hour employee posting their content and Manning their content.
Speaker:So if I'm targeting them as a person,
Speaker:I'm probably missing the opportunity to actually connect with them cause
Speaker:they're not really on the platform.
Speaker:Now, if I'm targeting a millennial or someone under the age
Speaker:of 35 they are active on Instagram.
Speaker:So the chances that they're going to see my content on
Speaker:there is really great.
Speaker:If I'm targeted a do it yourself or Pinterest is where
Speaker:people go for that inspiration.
Speaker:So if I have a product that's $50 or below and
Speaker:I'm trying to sell either online or to this community of
Speaker:DIY wires,
Speaker:I'm going to look at Pinterest as a platform that's probably
Speaker:going to be able to help my business.
Speaker:Pinterest is not a social media platform,
Speaker:it's a search platform and therefore it has a kind of
Speaker:a different set of rules.
Speaker:But basically the same idea,
Speaker:the different social media platforms.
Speaker:Now if I'm targeting women that are 55 plus,
Speaker:I'm probably not going to be on Instagram at all.
Speaker:I'm going to be focusing on Facebook and maybe a little
Speaker:bit of Pinterest if it's still the DIY market.
Speaker:And that's probably where I'd start.
Speaker:People tend to know who their product is designed for,
Speaker:what age category,
Speaker:and if it's male or female that are buying the most
Speaker:of it,
Speaker:you can even start as basic as that is identifying the
Speaker:age and the gender of who you're selling to the most.
Speaker:And then from there you can find the appropriate platform.
Speaker:Got it.
Speaker:Okay. And so you've just covered a bunch of them.
Speaker:We didn't do LinkedIn.
Speaker:What would you say about LinkedIn in terms of the audience
Speaker:there? Well,
Speaker:so for product based business,
Speaker:this is going to be a little bit different for service
Speaker:based businesses or business to business.
Speaker:LinkedIn is a great platform.
Speaker:So if I'm targeting,
Speaker:and honestly more men are on LinkedIn than women,
Speaker:so if I'm targeting men and a higher job title positions
Speaker:or higher income brackets and I'm a service based business,
Speaker:I will be on LinkedIn.
Speaker:If I'm a product based business,
Speaker:there's still that opportunity.
Speaker:But again,
Speaker:it really depends on who you're targeting.
Speaker:If you're targeting professionals in industries,
Speaker:you might have an opportunity on LinkedIn.
Speaker:If you're targeting stay at home moms or moms,
Speaker:they're probably not on LinkedIn,
Speaker:nor do they care to be.
Speaker:Right. So really understanding,
Speaker:you might have a little bit of both in your demographic,
Speaker:but who primarily is the buyer of your product or service.
Speaker:That's where you have to start.
Speaker:Okay, perfect.
Speaker:So just in summary of what has talked about already,
Speaker:if we're deciding that this is the time to clean shop
Speaker:and just start rebuilding from the ground up or perfecting what
Speaker:you already have,
Speaker:start with one platform,
Speaker:dive into the platform that your prospective customer is on,
Speaker:not necessarily your friends or your peers or any of that,
Speaker:but who your prospect is,
Speaker:who you're trying to get the message in front of to
Speaker:take action to grow your business.
Speaker:And Sarah just went through all of that and then you're
Speaker:going to want to be consistent on that platform.
Speaker:And now how do we learn what the right things are
Speaker:to do by each platform?
Speaker:Because every platform is very different.
Speaker:I recognize that in this call.
Speaker:We're not going to go through every platform and talk about
Speaker:what you should do,
Speaker:but how should someone,
Speaker:let's say they've been on Facebook for awhile,
Speaker:where do they go to learn more about how to do
Speaker:things right on Facebook or Instagram or whichever platform it is?
Speaker:Well, so we have a course for that.
Speaker:Well, you don't have to be an,
Speaker:I didn't do that intentionally by the way.
Speaker:No, I know.
Speaker:But what then it comes down to is your content strategy,
Speaker:right? So if you're on Facebook and you're not really getting
Speaker:any engagement and you're kind of frustrated,
Speaker:you know your ideal clients are on there,
Speaker:but so you have a limited budget for advertising and your
Speaker:reach is really low and you don't know really what else
Speaker:to do.
Speaker:The next thing that you need to take a look at
Speaker:is what types of content that you're putting there for Products
Speaker:specifically. So if you're a product based business,
Speaker:and again,
Speaker:I'm really highlighting products because I think that your audience kind
Speaker:of falls in that category.
Speaker:That's perfect.
Speaker:Absolutely. For product based businesses,
Speaker:it's really important to have a content strategy that one lets
Speaker:people know how to use your product or the benefits of
Speaker:your product.
Speaker:So if we're just sharing articles from somebody else or from
Speaker:say article share on the five best decorations for the 4th
Speaker:of July,
Speaker:this is just coming to my head.
Speaker:But what we really want is people to buy our 4th
Speaker:of July product.
Speaker:We really need to create our own content around that instead
Speaker:of sharing other people's content.
Speaker:And one of the things I see that people do the
Speaker:most is they're just sharing articles and they're really not creating
Speaker:any of their own dynamic content.
Speaker:And in order for content to be seen,
Speaker:it has to be dynamic.
Speaker:Also, if you were going to put ad dollars at it,
Speaker:you want to make sure that that content is going to
Speaker:get engagement and that people are going to want to see
Speaker:it, want to learn more about it and click to visit
Speaker:your website or whatever that is.
Speaker:So really coming up with your own custom content strategy.
Speaker:So for product base it's really important to teach people how
Speaker:to use your product or the benefits behind the product.
Speaker:It's also equally as important to have testimonials about the product,
Speaker:so people raving about your product,
Speaker:how they use it.
Speaker:And again,
Speaker:when you have raving fans and raving clients that use your
Speaker:product often or daily or are willing to share that experience,
Speaker:that is content that you really is just priceless content that
Speaker:will do really,
Speaker:really well.
Speaker:So you have to have mixture of content in there that's
Speaker:going to showcase and highlight your product in the way that
Speaker:you would want to be on the end user.
Speaker:So think about it like if I'm buying a product and
Speaker:maybe it's 45 or $50 I'm going to want to know
Speaker:that I want,
Speaker:I'm going to have to have a need for that product
Speaker:or I'm going to want to know that people are buying
Speaker:that product and raving about that product.
Speaker:I need some information from you.
Speaker:So that's really important.
Speaker:And then on the flip side of that is really high
Speaker:quality images of your product.
Speaker:Or you'll see people post imagery that maybe isn't the highest
Speaker:quality, but maybe it doesn't showcase the product to its full
Speaker:potential. And that's really doing you just service.
Speaker:Yeah, I think so because nobody knows you except for what
Speaker:you're putting online,
Speaker:especially on that place.
Speaker:And that's the local.
Speaker:And so if you put up like a really,
Speaker:I would say it varies by platform and what you're doing,
Speaker:right? Cause if you're doing something live and image can be
Speaker:a little more raw than if you're putting something on Instagram,
Speaker:obviously. Right?
Speaker:Absolutely. Yep.
Speaker:But I see that a lot as I'm looking through the
Speaker:different sites,
Speaker:something that's really even it could be a really good company
Speaker:and I know they're good,
Speaker:but if they're putting up some blurry images or just bad
Speaker:lighting or something like that,
Speaker:they look so inferior to some of the quality that's going
Speaker:up online.
Speaker:Absolutely. And I think on the other side of that too
Speaker:is this is where a small shop can really grow because
Speaker:if they have really Super quality images,
Speaker:it's going to attract more people.
Speaker:Even if you're small.
Speaker:And I think that's the challenge with a lot of our
Speaker:listeners here is they're small.
Speaker:How do they get some traction?
Speaker:How do they start attracting visibility?
Speaker:And images is a perfect example.
Speaker:Just making sure they're quality.
Speaker:Yeah, and going off of brick and mortar for a second
Speaker:too. If you're going to be doing,
Speaker:there's one thing to target in your area,
Speaker:but there's so much eCommerce business that can be done at
Speaker:this point in time that as a brick and mortar,
Speaker:you probably equally need to have an online presence and an
Speaker:eCommerce business as well because you can target and do business
Speaker:with way more people that way.
Speaker:So thinking about where,
Speaker:how to leverage your business and how to bring in more.
Speaker:If you're talking about a brick and mortar,
Speaker:bringing more sales or bringing in more traffic,
Speaker:having two options to be able to purchase,
Speaker:come into your business and target that way or to be
Speaker:able to purchase online and really having the content that supports
Speaker:it is really important.
Speaker:There's another tip I have for you too.
Speaker:Using the newest features on each platform.
Speaker:As most of you know,
Speaker:Instagram has stories for businesses now that and also does Facebook
Speaker:has stories for businesses as well and showcasing this behind the
Speaker:scenes type of environment of your product,
Speaker:how your products made your team,
Speaker:your valued customers that buy the product,
Speaker:showcasing that in this story environment as well as your promotions
Speaker:and your selling piece of it is so important and it
Speaker:can just drive a whole nother piece of engagement because people
Speaker:are getting this kind of behind the scenes relationship building experience
Speaker:with you.
Speaker:Yeah, and selling is really still about building relationships.
Speaker:I don't know about you and this is a really good,
Speaker:if I can share this really quick,
Speaker:I always bring it back to my experience with sun basket
Speaker:and I don't know if you know it's the at home
Speaker:delivery, it's like blue apron or green chef,
Speaker:all of those home delivery food services.
Speaker:And my first experience was I saw an ad for it
Speaker:on Facebook and I was like,
Speaker:Oh that's interesting.
Speaker:And it met my diet restriction.
Speaker:So I went over to the website and I looked at
Speaker:it and I checked it out.
Speaker:But for me it intrigued me that,
Speaker:Oh well if there's this,
Speaker:there has to be more.
Speaker:So then I went on Google and I started looking up
Speaker:all of these food delivery services and looking at their menus
Speaker:and doing this and kind of exploring my options and I
Speaker:didn't buy them,
Speaker:which is this is a buyer behavior thing that we can
Speaker:talk about.
Speaker:I didn't buy at that point in time,
Speaker:but I was intrigued by the idea.
Speaker:So sun basket knew that I went to their website and
Speaker:four or five days later I got another promotion and seven
Speaker:days later I got another promotion and I finally purchased from
Speaker:them. But I didn't do it right away.
Speaker:But what they did is they captured me with this story
Speaker:about how people like me use their service and it took
Speaker:me seeing that story a couple of times in a different
Speaker:story a couple of times to be able to purchase.
Speaker:And I think that that's what people forget about online is
Speaker:we just think we put up a post and everybody's going
Speaker:to buy our product.
Speaker:That's not always the case.
Speaker:So coming up with that content strategy is really,
Speaker:really important for your business.
Speaker:Yeah, I mean really what you just presented,
Speaker:it's rarely the case.
Speaker:And that holds true for even when I was a big
Speaker:one in direct marketing,
Speaker:direct mail marketing back in the day before social media.
Speaker:And we would always say,
Speaker:you cannot just do a one and done and then go
Speaker:do another one in done.
Speaker:It's kind of like building blocks.
Speaker:If you just put one block next to each other,
Speaker:nothing ever grows.
Speaker:But if you put one on top of another,
Speaker:then you're starting to build something.
Speaker:Right. Exactly.
Speaker:The same thing with advertising and I think I'm even guilty
Speaker:of it.
Speaker:You forget that you have to build on top.
Speaker:And it was just that story.
Speaker:I mean they probably,
Speaker:that was a paid ad probably Sarah at first and certainly
Speaker:the second one was because they were retargeting you.
Speaker:Right? So the first money doesn't look like it's worth the
Speaker:investment because you're not getting a direct sale in return,
Speaker:but it's multiple hits on top of each other that bring
Speaker:in the sale.
Speaker:Exactly. And their first offered to me was intriguing enough to
Speaker:get me to click over and then I had to go
Speaker:through this research mode.
Speaker:So when we're talking about buyers,
Speaker:we kind of have two different types of buyers.
Speaker:We have the impulsive right that we'll just see something jump
Speaker:on it and buy it,
Speaker:which on social media that's changing just a little bit because
Speaker:of the advertising environment and it's very heavily used at this
Speaker:point. So people are not quite as impulsive as they used
Speaker:to be.
Speaker:And then you have the analytical person like myself that see
Speaker:something, it strikes an idea on me and I'm like,
Speaker:Oh, that's a great idea,
Speaker:but I don't buy right away.
Speaker:So it's up to me as the seller of the product
Speaker:to stay in front of them until they do buy.
Speaker:We know as social media marketing experts that it takes four
Speaker:to eight,
Speaker:sometimes 12 touches with somebody to make them a purchaser or
Speaker:a buyer of your brand and not everybody's going to do
Speaker:that obviously.
Speaker:So understanding that means we have to be consistent and we
Speaker:have to go deep on our touches with the people that
Speaker:are interested in our brand.
all back to your point of consistency,
Speaker:picking one platform possibly,
Speaker:and just being consistent,
Speaker:having a plan,
Speaker:seeing what's working and then if it's not working,
Speaker:not abandoning ship,
Speaker:but just tweaking what you're doing until it starts to work
Speaker:properly or at least you've put in enough time.
Speaker:Absolutely. Yeah.
Speaker:And what typically happens is people just give up.
Speaker:They're like,
Speaker:well, I ran one ad and it didn't work.
Speaker:It's like,
Speaker:well how many clicks did your ad get?
Speaker:Let's look at that first.
Speaker:Okay, so it got 158 clicks.
Speaker:You spent a hundred dollars or $50 okay,
Speaker:well it intrigued somebody enough.
Speaker:158 clicks enough to go there.
Speaker:But you can't just stop right there because if you do,
Speaker:I mean,
Speaker:just because they clicked doesn't mean they're instantly gonna buy.
Speaker:And if we stop right there,
Speaker:we're actually taking somebody that was intrigued by brand and just
Speaker:letting them walk out the door.
Speaker:Right. All right.
Speaker:I have a potentially explosive question for you.
Speaker:Are you ready?
Speaker:Ooh, I love it.
Speaker:Let's go.
Speaker:You promise you'll answer it honestly.
Speaker:Yeah, of course.
Speaker:Okay. You don't me brutally honest.
Speaker:Okay, so I'm going to just say that most of our
Speaker:listeners are probably on Facebook and I think it's the right
Speaker:call actually based on who I know and the number of
Speaker:people who are on it.
Speaker:Like if you had no idea what platform you were going
Speaker:to do,
Speaker:I would start with Facebook for my listeners.
Speaker:A hundred percent yep.
Speaker:So here's my question.
Speaker:Facebook has changed yet again,
Speaker:it might even change between the time we're recording this and
Speaker:when the episode goes live,
Speaker:but at this point when we're recording right now,
Speaker:obviously the algorithm has changed.
Speaker:We're talking about more engagement,
Speaker:we're talking about page reach being somewhere under 3% probably.
Speaker:Do you think it's worth,
Speaker:apart from just being a little bit active on pages,
Speaker:just so your page doesn't get stale,
Speaker:do you think it's a better call to do live video
Speaker:and that type of thing?
Speaker:If you're not doing ads then just putting something random up
Speaker:on your page?
Speaker:Yeah. Well,
Speaker:so let me just say,
Speaker:I've always been a Facebook fan and I also get very
Speaker:frustrated with the platform as well,
Speaker:like most,
Speaker:but I will tell you this,
Speaker:Facebook is coming down to your content strategy.
Speaker:It's definitely coming down to that.
Speaker:If people aren't engaging in your content,
Speaker:your ads probably aren't going to get any reach as well
Speaker:or very limited reach.
Speaker:How much do you really feel there's value in user generated
Speaker:content? In other words,
Speaker:posting things from others,
Speaker:which we'd referenced earlier versus not doing that at all,
Speaker:or using your own,
Speaker:I know using your own is best,
Speaker:but is it even worth user generated content anymore?
Speaker:I mean,
Speaker:as long as you're not making that your whole content strategy,
Speaker:I'm okay sharing something.
Speaker:But if you're going to share something,
Speaker:you have to have your own unique spin on it.
Speaker:Okay. The problem with it,
Speaker:especially in service based businesses,
Speaker:which isn't really the case here,
Speaker:but like myself,
Speaker:if I'm sharing something that another expert in my industry wrote
Speaker:and I'm not putting any of my own unique spin on
Speaker:it, I'm really just highlighting somebody else in my industry as
Speaker:an expert.
Speaker:Right? So what I would tell you to do is if
Speaker:you are sharing other content and you're doing it to strike
Speaker:up engagement,
Speaker:do it with an intention to get people to interact.
Speaker:So maybe pose a question with it.
Speaker:See this article from so and so.
Speaker:What's your thoughts?
Speaker:Do you think Facebook advertising is dead or whatever?
Speaker:Okay. But so for our audience who probably doesn't have a
Speaker:group, they're part of groups,
Speaker:I'm just going to go with this as a generalization.
Speaker:They don't have their own group where a lot of the
Speaker:engagement takes place.
Speaker:They have a page where we already know 3% or less
Speaker:South of 3% are even seen.
Speaker:It is that we're time should be going versus biting the
Speaker:bullet, being afraid,
Speaker:getting online,
Speaker:showing your personality and showing interaction with someone in your shop
Speaker:or a video of you making your chocolate or I mean
Speaker:where should the time really be spent?
Speaker:Nerves and anxiety aside.
Speaker:Yeah, and your own unique content strategy with showcasing yourself and
Speaker:your business a hundred percent that's where your time should be
Speaker:spent. I don't care if it's a boomerang from Instagram that
Speaker:you share everywhere or whatever it is,
Speaker:the time and the effort should be spent in developing your
Speaker:own unique personality and content strategy that is bold enough and
Speaker:engaging enough that people are going to want to see it.
Speaker:Because if you can get engagement on your page and on
Speaker:your posting,
Speaker:your ads are going to perform much better than those that
Speaker:get no likes and our article shares,
Speaker:they're not going to go anywhere.
Speaker:So if you had to pick say,
Speaker:and again I'm not saying you have to post seven days
Speaker:a week,
Speaker:I'm just saying what you do post needs to be high
Speaker:quality and it needs to be engaging if you want people
Speaker:to interact with your page and your brand.
Speaker:Okay. And you're leading this so perfectly because now I want
Speaker:to say that I think a lot of our audience has
Speaker:never done a Facebook ad before.
Speaker:I mean they might have boosted a post here and there,
Speaker:but let's talk about that a little bit.
Speaker:Okay. The value of Facebook ads,
Speaker:should you,
Speaker:how do you decide if you're going to start just a
Speaker:little direction there?
Speaker:Yeah, so if I was just starting out as a new
Speaker:business, where I would put my ad dollars specifically is creating
Speaker:content that is getting good engagement on my page and then
Speaker:possibly boosting that content to a bigger audience or a bigger
Speaker:demographic. So if I was brick and mortar,
Speaker:I might target in a 25 mile radius of my store
Speaker:to try and get more people in the store,
Speaker:get more foot traffic in there.
Speaker:But again,
Speaker:I'm not going to just do that with a blanket ad
Speaker:like, Hey,
Speaker:come in and see us.
Speaker:I'm going to do it with high quality content that makes
Speaker:people go,
Speaker:Oh geez,
Speaker:I want to check that out or I want to go
Speaker:look at that.
Speaker:That you've already seen has gotten an engagement.
Speaker:Yeah, you've seen it on your page.
Speaker:Get engagement because I think there's a couple of things that
Speaker:is happening with Facebook is because the ads are so saturated
Speaker:at this point and you're seeing them for everything,
Speaker:the user actually has the ability to say if they want
Speaker:to see it or not.
Speaker:I don't know if many of you know that,
Speaker:but I can say if I hadn't seen these ads pull
Speaker:up, I can say hide this ad.
Speaker:I don't want to see any more of this ad.
Speaker:So it's really important that the content that we are paying
Speaker:to boost,
Speaker:and I would start with boost.
Speaker:I wouldn't even start with the ads manager piece of it
Speaker:yet. If I was just starting out or a business with
Speaker:a small budget,
Speaker:I would create killer content and I would put some ad
Speaker:dollars at that to try and generate traffic or interest in
Speaker:our product.
Speaker:Now in saying that real quick though,
Speaker:I would also make sure that if you're sending people to
Speaker:a website that you definitely have the remarketing set up in
Speaker:your website before you start that.
Speaker:And that piece is done in ads manager,
Speaker:Right? We're talking about having pixels.
Speaker:So you're tracking what's happening So that people that are visiting
Speaker:your website are being tracked and you can remarket to them.
Speaker:So that's different than boosting a post that's done through the
Speaker:ads manager piece of that.
Speaker:And it is important.
Speaker:Yeah, and that might freak out a couple of our listeners
Speaker:here, but anybody who does anything with social media could put
Speaker:this up for you in like 30 seconds.
Speaker:Absolutely. So if you have someone even local in your market,
Speaker:part of your chamber,
Speaker:something like that,
Speaker:don't let that tech part freak you out.
Speaker:But the sooner you get,
Speaker:it's called a pixel.
Speaker:It's a little piece of code.
Speaker:The sooner you have that tracking.
Speaker:It's kind of like thinking of someone who has muddy feet.
Speaker:You're able to see where they've been and you know where
Speaker:they're going and you try and draw them back.
Speaker:When Sarah's talking about targeting,
Speaker:you can then reach out and put another piece of content
Speaker:in front of them.
Speaker:This is how you layer up the content where Sarah is
Speaker:talking about multiple reaches.
Speaker:It's not multiple reaches out into the universe and you hope
Speaker:you're capturing and reaching the same people again.
Speaker:You're able to do it by putting this pixel in place.
Speaker:Exactly. I'm really glad that we talked about that and give
Speaker:biz listeners.
Speaker:I just have to tell you and Sara,
Speaker:I'd love for you to go and look at this too
Speaker:way. In the beginning of this podcast.
Speaker:I'd say it was somewhere in the first 20 episodes and
Speaker:I'll put it in the show notes.
Speaker:I interviewed a woman in my area who has a company
Speaker:called love that spice and I just saw her this weekend.
Speaker:I jumped into her shop and I was telling her how
Speaker:much I was enjoying her social media and Oh my gosh,
Speaker:who is doing it for you?
Speaker:Because it's just fabulous.
Speaker:She's doing it all herself and you know what she's doing
Speaker:when people come in.
Speaker:So she sells spices,
Speaker:but she also sells beverages made out of the spices,
Speaker:no, et cetera.
Speaker:All she's doing from her phone is capturing customers,
Speaker:enjoying a cup of tea or some coffee or having them
Speaker:samples. A couple of new things she has getting their reactions
Speaker:and it's so engaging and so different from what she used
Speaker:to do.
Speaker:And she's like,
Speaker:Sue, it's like a no brainer.
Speaker:It's so super easy.
Speaker:So any of you,
Speaker:I would encourage you to go,
Speaker:you can go listen to our show,
Speaker:the podcast if you want,
Speaker:but mostly I want you to just go and see what
Speaker:she's doing online.
Speaker:I think it's wonderful and a great demonstration of what Sarah's
Speaker:talking about in terms of behind the scenes and it peaks
Speaker:your curiosity and makes you want to know more.
Speaker:Well. And so that brings up a good point in terms
Speaker:of a lot of people and probably some of your audience
Speaker:here today struggle with what do people want to see?
Speaker:And the reality of it is usually we overthink this so
Speaker:much and we're not thinking in the moment to be taking
Speaker:pictures. So if you're a maker and you're making a fresh
Speaker:loaf of or whatever that is,
Speaker:a craft or something like that,
Speaker:showing people the behind the scenes of that,
Speaker:that's the content that does the best.
Speaker:Showing your clients and your customers coming in to get that
Speaker:product and with their fresh loaf of bread standing there happy
Speaker:customer, that's the content that's going to get the most engagement.
Speaker:So it's not even something we need to think so far
Speaker:out. Like what would people want to see?
Speaker:It's actually something that we should be thinking about in our
Speaker:day to day.
Speaker:What am I doing with my product that people would want
Speaker:to see?
Speaker:Am I doing a photo shoot?
Speaker:Is my team making it?
Speaker:What can I do to really showcase my product today?
Speaker:Yeah. Taking that mindset and I'm sure that that's what the
Speaker:love your spice company is doing.
Speaker:She's being mindful and the day to day process of what
Speaker:she's doing of opportunities to create content.
Speaker:Yeah. And sometimes that's all it takes.
Speaker:Yeah. And I'm slowly getting better at this.
Speaker:Slowly I might add,
Speaker:but one thing that's helped me is recognizing that just because
Speaker:you take the picture right then and there doesn't mean you
Speaker:have to post it right then and there.
Speaker:Absolutely. Yeah.
Speaker:You can take the picture and then you can go on
Speaker:with your day and then later get back to it and
Speaker:think about,
Speaker:okay, what's the message I want to create behind this picture
Speaker:or this video or boomerang or whatever it is.
Speaker:And that's been helpful to me,
Speaker:which is why I just wanted to bring it up.
Speaker:If I have a food company that I worked for and
Speaker:or do social media for and I'll go in and do
Speaker:one day with them or a couple hours a day and
Speaker:take a bunch of manufacturing pictures where we're making the product
Speaker:and go to a photo shoot and take pictures of behind
Speaker:the scenes and then I spread that content out over the
Speaker:next three months and our social media,
Speaker:so it's not something you just have to post right then
Speaker:and there.
Speaker:If you see the opportunity in a day,
Speaker:hold that content and then start throwing it in down the
Speaker:road. Or if you're going to do a photo shoot,
Speaker:a professional Photo shouldn't have them in that could last you
Speaker:six months.
Speaker:Oh, totally.
Speaker:Yeah. Not every single post but enough to spread out for
Speaker:sure. Okay.
Speaker:I'm super curious about the answers to some of these questions.
Speaker:Since you're the social media pro,
Speaker:do you have a special app that you go to or
Speaker:one that you use for editing your photos or something that
Speaker:you'd like to share with the audience that you use that
Speaker:could be helpful for them for posting?
Speaker:Yeah, I do a lot of my editing in the platform.
Speaker:So Instagram has a great photo editor.
Speaker:Most of you know that I do a lot of editing
Speaker:in there.
Speaker:I'm just,
Speaker:because it's the easiest.
Speaker:But one of the things I do use for video editing
Speaker:that I really like is an app called splice.
Speaker:It's mostly for the iPhone.
Speaker:I believe.
Speaker:I do a lot of video content and I do it
Speaker:from my phone typically.
Speaker:So it's nice to just edit the content right then and
Speaker:there. You can add background music,
Speaker:you can add still images and it's really,
Speaker:really user friendly.
Speaker:There are a ton of video and editing apps out there,
Speaker:but splice is one of the ones that I've used from
Speaker:the beginning.
Speaker:Um, I believe it's owned by GoPro and I use it
Speaker:and I love it and it makes video editing really easy.
Speaker:I can take out pieces of a video if I flub
Speaker:a little or if I want to add graphic in there,
Speaker:I can do that really quickly.
Speaker:Also, I mean I have a Mac so I use my
Speaker:video editor on my Mac to edit videos and you can
Speaker:do almost everything on that and yeah,
Speaker:those are probably the two.
Speaker:I don't like to get a ton of apps because apps
Speaker:then you're like,
Speaker:which one should I use now?
Speaker:So I kind of find my staples and I stick with
Speaker:them. I agree with that.
Speaker:Kind of like your social media platform.
Speaker:Start with one,
Speaker:get it going,
Speaker:then add another.
Speaker:But when you find something that works and you've gotten accustomed
Speaker:to it,
Speaker:it's almost like don't waste that time finding something new because
Speaker:it does one little different thing when you could be going
Speaker:and talking to a new potential customer.
Speaker:Yeah. Another great video editing app is called Camtasia.
Speaker:Not sure if you've heard of that,
Speaker:but if you're doing text overlays and maybe doing more still
Speaker:image videos,
Speaker:it is a paid app,
Speaker:but it is a great app for if you're not really
Speaker:recording video but you're using still images and still trying to
Speaker:create a video out of it.
Speaker:That is also a good app,
Speaker:but again,
Speaker:if you're starting out and you're on a limited budget,
Speaker:you don't need a bunch of apps.
Speaker:You can make videos and Facebook,
Speaker:you can make them on your phone,
Speaker:you can edit with free apps everywhere,
Speaker:so don't get crazy about your software.
Speaker:I didn't know Camtasia.
Speaker:I use it on the desktop.
Speaker:That's what I use for a lot of my presentations and
Speaker:online course recording and all of that.
Speaker:It's a phone app as well.
Speaker:I believe it is.
Speaker:I use it on my desktop too,
Speaker:but I believe I've seen it in the app store as
Speaker:well. Interesting.
Speaker:Maybe not.
Speaker:I'll have to check it out.
Speaker:Yeah. Okay.
Speaker:Alright. In terms of investing in yourself,
Speaker:you have to be on top of all this social media
Speaker:stuff. How do you stay current with everything?
Speaker:Well. I'm involved in a lot of groups with other digital
Speaker:marketing experts and communities that I tap into for resources and
Speaker:I ask a lot of questions to be honest in those
Speaker:communities, so every community,
Speaker:Facebook has a community for pretty much everything,
Speaker:just like your gift biz community.
Speaker:They have that for marketers.
Speaker:There's all kinds of communities out there and I get really
Speaker:involved in those and seeing what people are posting.
Speaker:Typically there,
Speaker:the community is,
Speaker:they share quite a bit of content,
Speaker:so if I need to know the latest and greatest,
Speaker:I'll just go in there or if something's wrong,
Speaker:something's changed.
Speaker:With Facebook,
Speaker:which happens pretty much overnight.
Speaker:The other day that happened,
Speaker:all of my targeting was gone and they were moving it
Speaker:permanently and I went into the group and I said,
Speaker:Hey, anybody else having this issue?
Speaker:And they're like,
Speaker:yep, it's gone for good.
Speaker:This is why this is what you need to know and
Speaker:asking questions.
Speaker:There's tons of resources out there for small business owners and
Speaker:some of it might seem a little overwhelming,
Speaker:so I would recommend finding the group that's appropriate for you.
Speaker:At where you're at in that stage of business and joining
Speaker:forces with them.
Speaker:I also do a lot of research online for Google.
Speaker:If I can't find something or something hasn't been announced yet,
Speaker:I'll research until I can or can't it and then Ask
Speaker:asking questions is pretty much the best way to get an
Speaker:answer on anything.
Speaker:I'm so happy that you said this because you're an expert,
Speaker:right? But here's a great demonstration of you can't know everything
Speaker:all the time.
Speaker:There's so much now to wrap your arms around in terms
Speaker:of having the knowledge so that you can use it for
Speaker:your clients and you by demonstrating that you as an expert
Speaker:will go into your professional groups and ask and get that
Speaker:information so that you can be the best that you can
Speaker:be is a fabulous demonstration because I think we all feel
Speaker:like if we're an expert,
Speaker:we need to have all the answers and that just isn't
Speaker:possible. It really isn't.
Speaker:And in this day and age with technology moving as quick
Speaker:as it does and changes happening in the marketing world.
Speaker:I mean,
Speaker:yeah, I remember when there wasn't any social media and how
Speaker:marketing went and it was a much slower pace than what
Speaker:we're at now.
Speaker:Right? Things are just coming at us all day long.
Speaker:It's impossible to keep up seriously.
Speaker:It really never hurts to ask.
Speaker:The worst somebody is going to say is no right or
Speaker:they don't know the answer and then you might have to
Speaker:go research it.
Speaker:But I have found that finding the community that's right for
Speaker:you at the right stage in your business and providing value
Speaker:in those communities,
Speaker:but also asking for support when you need it is literally
Speaker:the best way to stay on top of what you need
Speaker:to know.
Speaker:Absolutely. I'll give and take for sure and you have given
Speaker:us so much.
Speaker:So now I on behalf of our audience,
Speaker:would like to give you something and that is an opportunity
Speaker:to dare to dream.
Speaker:I'd like to present you Sierra with a virtual gift.
Speaker:It's a magical box containing unlimited possibilities for your future.
Speaker:So this is your dream or a goal of almost unreachable
Speaker:Heights that you would wish to obtain.
Speaker:So please accept this gift on behalf of all of us
Speaker:and open it in our presence.
Speaker:What is inside your box?
Speaker:Oh my goodness,
Speaker:this is the question I had the most challenging thoughts on.
Speaker:Now answer wisely because this is like a law of attraction
Speaker:type thing because if you ask it,
Speaker:you might actually get it.
Speaker:So dream big,
Speaker:Sarah. Okay,
Speaker:My dream really,
Speaker:and the whole mission behind what I do is to help
Speaker:as many people as possible,
Speaker:unleash social media for their business.
Speaker:And if someone could give me that opportunity to inspire,
Speaker:encourage, or educate as many people possible in that journey,
Speaker:I think that would be one of the biggest gifts that
Speaker:I could take.
Speaker:And also give to all the people out there that need
Speaker:that help.
Speaker:There you go.
Speaker:And I hear it throughout the whole session we've had here.
Speaker:I mean,
Speaker:you speak with such passion about it,
Speaker:so I'm so glad you found what you love to do.
Speaker:And I'm so glad that we get to be the recipients
Speaker:of all the information.
Speaker:Yeah. Well thank you for having me and I hope that
Speaker:this content was very useful for your community and will inspire
Speaker:some of you maybe that aren't active on social media.
Speaker:So then maybe take some action and then also those that
Speaker:are frustrated.
Speaker:I hope this gives you a different look at maybe some
Speaker:of the things you could do to freshen it up and
Speaker:get some better results.
Speaker:Yeah, absolutely.
Speaker:So real quickly give us a feel for where would be
Speaker:a good place to learn more about you.
Speaker:You had mentioned some classes that you have,
Speaker:so where can we find out about all of that?
Speaker:Yes, so our website is www.realmarketingsolutions.net
Speaker:on that website there is a schedule button,
Speaker:so if you're feeling lost behind,
Speaker:not sure where to go,
Speaker:you can always schedule a complimentary 15 minute call with me
Speaker:and I could give you the guidance that I would.
Speaker:There's also our DIY courses and group coaching.
Speaker:So we too have a community of small business owners that
Speaker:are looking to leverage social media and are on limited budgets
Speaker:so they don't have the resources to hire a social media
Speaker:manager or maybe they have somebody on their team that needs
Speaker:some assistance with social media.
Speaker:Our community is located@ourmssorealmarketingsolutionsthatourmssocialmedia.com
Speaker:and for anybody interested in having a peak,
Speaker:we offer a free 30 day membership so you can join
Speaker:the club and you get coaching from me two times a
Speaker:month, which is always beneficial and a ton of extra resources.
Speaker:So if you were a DIY marketer,
Speaker:which I'm assuming some of you are,
Speaker:this might be a great resource for you there.
Speaker:We also have courses on Facebook for business and Instagram for
Speaker:business. So if you're stuck and you just don't know how
Speaker:to leverage those two platforms,
Speaker:those are great resources and they are beginner guides for those
Speaker:platforms. Oh,
Speaker:perfect. Yeah,
Speaker:and 30 day free entrance just to get a feel for
Speaker:what it's all about.
Speaker:That's awesome,
Speaker:Sarah. Yeah.
Speaker:So that gives you two coaching calls with me and that
Speaker:30 days we do two a month and then you also
Speaker:have access to the online courses as well.
Speaker:So that Instagram and Facebook for business and a whole website
Speaker:full of content that you can work through and do it
Speaker:yourself. Perfect.
Speaker:And of course these very,
Speaker:very valuable links will be on the show notes page if
Speaker:you're not able to capture them right now.
Speaker:So just jump over there and click away.
Speaker:Sarah, thank you so much at always hard cause I just
Speaker:want to get into like all this personal stuff,
Speaker:but we were pretty good at staying on point here.
Speaker:I think We did.
Speaker:We did.
Speaker:Thank you for having me.
Speaker:I really appreciate it.
Speaker:So Love that you were here.
Speaker:Have a great day.
Speaker:So gift biz listeners.
Speaker:My hope is that through my conversation with Sarah here that
Speaker:you found some ways that you can bring back some sanity
Speaker:to your social media plan.
Speaker:Also, if you're looking for more gift biz motivation,
Speaker:I'd like to invite you to join our private Facebook group
Speaker:called gift biz breeze.
Speaker:You know,
Speaker:pursuing your business should be fun and exciting and rewarding,
Speaker:but so often when we get into the thick of things,
Speaker:it becomes really stressful and scary when you join the breeze.
Speaker:It's like sitting in the park with friends who bring all
Speaker:the support you need and that you've been looking for for
Speaker:so long.
Speaker:You'll have access to an amazing group of creators just like
Speaker:you, along with tools and resources to catapult your business growth.
Speaker:To join the group,
Speaker:just jump over to gift biz breeze.com
Speaker:I can't wait to see you over there.
Speaker:This episode is all wrapped up,
Speaker:but fortunately your gift biz journey continues.
Speaker:Are you eager to learn more?
Speaker:Our gift biz gal has a free download just for you.
Speaker:Head over to gift biz on rapt.com/twelve
Speaker:steps to get your copy of the 12 steps to starting
Speaker:a profitable gift biz.
Speaker:Don't delay.
Speaker:Head over to gift biz unwrapped.com/twelve
Speaker:steps today and until next time,
