Artwork for podcast The Product Edge
The importance of Cross-Functional Teams When Scaling a Business with Herry Wiputa
Episode 3216th May 2022 • The Product Edge • Jade Bennett
00:00:00 00:23:57

Share Episode


Herry Wiputa joins Georgia on The Product Edge to discuss the foundations you need to scale a business and how that benefits the product, the customer and the business goals. He is an experienced Chief Product and Technology Officer who has scaled products and teams for Campaign Monitor, REA and currently, hipages. He is passionate about creating systems of work to empower people and teams to perform at their best.

Australia has one of the fastest-growing markets in terms of producing tech ‘unicorn’ businesses. We’ve seen companies like Canva, AfterPay and Linktree grow from 50 people to over 500+ people in a matter of a few years. So, how do they handle scaling a business so fast?

In this episode we discuss:

✓    What a good cross-functional team should look like

✓    The different ways of scaling products

✓    The foundations you need to scale quickly

✓    Ways to avoid hierarchy and big company bureaucracy


Access the resources mentioned in this episode and connect with us...


Book: Turn the ship around by David Marquet


Connect with Herry:


Connect with Georgia Hart:



Get social with The Product Edge: 

Follow on:



To join The Product Edge mailing list: