49. Winning Words – Changing The Way We Speak To Create Positive Outcomes
A few weeks ago, I mentioned that I was going to do some work on the words we use when speaking to Prospects because I believe that slight changes in our presentations will pay huge dividends in signing up new Clients.
I am not an expert in this area but I do know that we should eradicate certain words and replace them with new positive words, the eradicated words cause confusion and doubt in the Prospects mind, and the replacement words will instil confidence and trust.
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