Lifters can be anyone from the receptionist that brightens everyone’s day, to the call center rep who knows exactly how to listen and make an angry customer a raving fan, to senior executives and CEOs who understand that by aligning purpose with profit and consciousness, they can create 10 times the performance relative to peers, according to the Harvard Business Review. Listen to Paresh Shah, founder of Lifter Leadership Academy, discuss the 4 biggest challenges Lifter Leaders must address going forward. Find out more about Paresh and the Lifter Academy at: