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Womenpreneur Success - Smita Singh 1st September 2015
How social listening can help build your personal brand with Donna Cravotta
00:00:00 00:35:15

How social listening can help build your personal brand with Donna Cravotta

Donna Cravotta

Our Guest : Donna Cravotta

Donna  is a Social Visibility Expert, the CEO of Social Sage PR™ and the creator of the Total Social PR System™. She empowers entrepreneurs, small businesses, and teams by teaching them to use Social Media, SEO, and PR as tools to listen, ignite conversations, and foster relationships that result in unforeseen business expansion.

Social Sage PR combines social media, PR and SEO. Own the strategy and own the voice and get help with all the other piece. 
What skills did you take away ?
Social media expert before it was there= listened, change agent.
Use a social media management tool. 
Hootsuite- scheduling, posting
Use it for listening. Customized streams using #, representing the conversations happening. 
Identify a few hashtags that are relevant . Follow the streams and you will find pockets of people that you didn't know existed. 
Meetedgar vs Hootsuite
Meetedgar can take the control out of your hand. You can lose track of what your conversations are. 
Bundleposts- gives you more control over what you are posting. 
Tweetchats- get into rapid conversations with people. Fast, free and don't take a lot of preparation. Conversation around one hashtag. 
Go into social media with an intention.
The media is on social media. If you are talking about the same things they are talking about. They will find you. 
Figure out who are the media experts you want to connect with and lay out the relationship path. 
How do you build a relationship-
Listen. See what they are talking about. Journalists talk in keywords, pick up their keywords. 
Share their stuff, Tell them why you loved it. 
By lading PR, you will build trust and credibility. 
If you set it up the right way, it is very organic. 
Lightning Round
What trophy would you want on your mantle?
No trophy
What is your guilty pleasure?
What are you currently reading?
What is your one productivity hack?
What is your personal motto?
You can only be young once but you can be immature forever.
What would you do differently, if you were given another chance?
Listen to my intuition. 
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