Artwork for podcast Course Building Secrets® Podcast
What Do Your Systems Have to Do With It?
Episode 26922nd September 2022 • Course Building Secrets® Podcast • Tara Bryan
00:00:00 00:09:31

Share Episode

Shownotes

Your Business systems matter - love them or hate them - they will make or break your business. Nothing screams rookie more than shody systems or processes in your business. Here are some tips to help.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.

Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guide

This group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.

In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.

To learn more:

Find us at https://www.Taralbryan.com

Here are two ways we can help you grow and scale your online course business:

1. NEED TO CREATE YOUR ONLINE COURSE?

Join LEARN ACADEMY - Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course. 

2. ALREADY HAVE A COURSE?

Join THE COURSE EDIT - The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn't selling or one that people aren't completing (therefore not remaining customers) then it is time for THE COURSE EDIT



Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Transcripts

Speaker:

Hey, everybody, it's Tara, Brian, and you are listening to

Speaker:

the course building secrets podcast. Whether you're a coach

Speaker:

or a CEO, the success of your team and clients is based on

Speaker:

your ability to deliver a consistent experience and guide

Speaker:

them on the fastest path to results. This podcast will give

Speaker:

you practical real life tips that you can use today to build

Speaker:

your online experiences that get results and create raving fans.

Speaker:

Why? So you can monetize your expertise and serve more people

Speaker:

without adding more time for team to your business. If you're

Speaker:

looking to uncover your million dollar framework, package it and

Speaker:

use it to scale you're in the right place. Let's dive in. Hey,

Speaker:

everybody, in today's episode, I want to talk about your business

Speaker:

systems. So here's the deal systems for running your

Speaker:

business, running your products, running your your services,

Speaker:

running your courses, whatever they are, will make or break

Speaker:

your business. And let me explain why. Alright, so there

Speaker:

are a couple of different reasons why these are important.

Speaker:

Number one, I'm going to tell you that for people who don't

Speaker:

have systems in place and have the right systems in place, look

Speaker:

like rookies. And nobody wants to work with a rookie, right. So

Speaker:

there's a difference between trying to sort of figure out and

Speaker:

dial in your process your systems, the way that you work

Speaker:

with people. And, and so sometimes you don't have

Speaker:

everything figured out in terms of automation, or having

Speaker:

everything automated. And that's totally fine, right? Because

Speaker:

you're figuring that out. But if you are going out there in the

Speaker:

world and saying, Hey, I am a successful business, and I can

Speaker:

help you, you know, scale, grow and scale your business, then

Speaker:

you better have your systems in place. So I was a guest on a

Speaker:

summit the other day. And there were about 80 speakers, and I

Speaker:

don't I don't even know how many people maybe 1500 People who are

Speaker:

attending. And the it appeared to be a professional Summit,

Speaker:

professionally done Summit. However, when we got when we got

Speaker:

there and the day of they didn't use any streaming software, or

Speaker:

event software, they just used zoom meetings. So there's about

Speaker:

75 speakers over two days. And every single speaker had their

Speaker:

own zoom, Link. And so as an attendee, you had to log into

Speaker:

one, then log out, then log into another one, and then log out

Speaker:

and then log into another one and log out. So it wasn't like a

Speaker:

streamed event where you just logged in, and then various

Speaker:

guests popped in, it was very clunky, it was very

Speaker:

unprofessional. And it was something that while all of the

Speaker:

sessions were amazing, and the women who who hosted it were

Speaker:

amazing, that experience prove that one, this was their first

Speaker:

time doing it, too, they weren't thinking about their audience

Speaker:

and ease of use and how to help people have a consistent,

Speaker:

engaging experience. And number three, that they didn't spend

Speaker:

the money on the right tools that helped them actually create

Speaker:

an amazing experience, and keep people engaged, I'm quite

Speaker:

certain that most people got tired of trying to figure out

Speaker:

how to find the links and where to go, and how to log in and

Speaker:

which timezone they were supposed to be logging in on, it

Speaker:

just turned out to be sort of a hot mess. And so that's the

Speaker:

problem, right? You dial in your sales and marketing, and you get

Speaker:

a bunch of people and it's, it's awesome, it seems like it's

Speaker:

gonna be this great event, and then the actual execution falls

Speaker:

flat. And that's when you don't have the right systems that you

Speaker:

don't have, you haven't thought through how your systems affect

Speaker:

the end user, the person that's on the other end or the

Speaker:

receiving end of that system. And, and so it becomes

Speaker:

just sort of a deal breaker, right? Do you want to work with

Speaker:

somebody who appears to have their, their stuff together in

Speaker:

their marketing materials? But then fulfillment falls flat? Or

Speaker:

do you want to work with somebody who's really thought

Speaker:

through how you're gonna experience something, and how to

Speaker:

improve or even just have an average experience, right? You

Speaker:

want to work with somebody who's kind of got it dialed in. And so

Speaker:

systems become really important for that. In order to get the

Speaker:

right systems, you have to think about how people are engaging

Speaker:

with what you have to offer, how they're going through the

Speaker:

experience, and what makes it into an a good experience or

Speaker:

even a poor experience. It's until you want to think about

Speaker:

that. And then you find the right system that helps to

Speaker:

engage and, and create that. That's that sort of process that

Speaker:

you have identified, that makes that come to life, versus just

Speaker:

putting a bunch of systems in place. Or worse yet, like this

Speaker:

summit, not putting anything in place, and just throwing

Speaker:

something out there and pretending that it was all, you

Speaker:

know, put together appropriately, it is

Speaker:

interesting, just as a side note, I'm pretty sure they paid

Speaker:

somebody to do this for them. And so shame on that person for

Speaker:

not not having their systems in place that helped these women

Speaker:

become successful. So that's why like, if you think about systems

Speaker:

in your business, the first thing that I would do is

Speaker:

identify the process are the framework that you take people

Speaker:

through, what's that consistent process you take them through,

Speaker:

then find out where the holes are, that can be plugged through

Speaker:

using a system or a particular technology. And then what is the

Speaker:

experience that you want to have when they're when they're going

Speaker:

through your process. And when you need to show up. And when

Speaker:

can you use a tool to replace you showing up because the

Speaker:

reality is, is that people will need you at different parts of

Speaker:

the process as they're going through and, and being a part of

Speaker:

your program, but they may not need you for all of it. And so

Speaker:

instead of just showing up, to show up, show up when it counts,

Speaker:

and when it makes the most impact for that person. And sort

Speaker:

of like, I always see those memes out there about

Speaker:

unnecessary meetings, right? It's like, just because you feel

Speaker:

like it's important to meet or have face time with somebody

Speaker:

once a week, make sure that it's meaningful face to face, time,

Speaker:

make sure that it makes sense in terms of the flow of what you're

Speaker:

doing, versus just showing up and, and asking them to show up

Speaker:

at that at that time. Because sometimes it's not actually

Speaker:

needed, you can replace it with maybe a, a Voxer message and

Speaker:

email or some other type of communication that helps them

Speaker:

move forward, but doesn't necessarily need any FaceTime.

Speaker:

So really think through that. Okay, so systems in and of

Speaker:

themselves are super important in your business, but they have

Speaker:

to be tied to strategy, they have to be tied to your overall

Speaker:

process. So they have to support that process, they have to

Speaker:

provide the ability to enhance the the overall system or the

Speaker:

experience of the person that you're trying to help. So don't

Speaker:

put systems in place just to put systems in place, and spend the

Speaker:

money invest in systems that actually enhance the process.

Speaker:

Right, if these ladies would have used streaming software, it

Speaker:

would have 10x their results, because they would have had

Speaker:

every single person stay on Engage and, and stay in the the

Speaker:

flow of the two days. Instead, it was just in and out in and

Speaker:

out in and out. There wasn't any engagement, there wasn't any

Speaker:

momentum, there wasn't any connection with other people.

Speaker:

And, and so it fell flat. Because of that it

Speaker:

was something that, that they tried to gain momentum on

Speaker:

Facebook. But again, that's one more place that people had to

Speaker:

go. And it's like if you were to have a live conference, and you

Speaker:

would send people not to breakout rooms. But every single

Speaker:

separate thing would be its own room, and everybody was just

Speaker:

jointed the entire time. Right. There was no time where everyone

Speaker:

was together, there was no time where there was connection,

Speaker:

there was no time where there was sort of that informal time

Speaker:

where people can gather and be together and those things are so

Speaker:

important, regardless if it's online or offline. All right,

Speaker:

there you go. There are some things to think about about

Speaker:

setting up systems, why they're important, how they become

Speaker:

important to your business and how they can enhance the

Speaker:

relationship with you, your customers and your customers

Speaker:

with each other to be able to keep the momentum moving in your

Speaker:

business. All right, there you go.

Links