14: Survival – with Marcia Wagner of The Wagner Law Group
Don’t Recreate the Wheel
Nicole chats with Marcia Wagner, President and Founder, The Wagner Law Group.
Strengths/habits that have led to success: Boldness – not being afraid to succeed; and subject matter expertise – being detail oriented.
Growth strategy: It’s about being a thought leader, being on the cutting edge of trends – reaching out and having people reach out to hear how to proceed.
Tactical best practices: A lawyer will always have his or her own way of growing their business. It’s more art than science.
Success story: Survival. Necessity drove the need to look for growth opportunities where the money was. They became extraordinarily expert in a specific area related to their core competency.
Pricing Strategies: Clients are reasonable. Stick to your word on pricing, and budgets. If the client wants to work with your firm, work to get the cost reasonable so that all parties are satisfied.
Innovation in the Legal Profession: The Wagner Law Group is asking for and receiving payment for thought leadership. Lawyers you’re supposed to be at the forefront of legal development. What’s innovative is monetizing this activity.
Millennial, Mobile, Global: The elements of a successful business are ageless and timeless. Don’t recreate the wheel – look at what’s been done and build on it.
Last word: The Internet and technology are tools; the underlying project and goal has never changed. Do and be the best you can personally and professionally.