If sales are the short-term push, marketing is the long-term pull. It’s the extended demand you cultivate over a period of years. Despite its importance, a sense of urgency gets in a lot of people’s way. In this episode, Geri Mazur discusses common errors in thinking and how to market effectively in 2015.

Topics include…

• Why outputs matter more than outcomes
• Creating demand, then fulfilling it
• How to know you’re spending wisely
• Learning the long game of marketing
• What you should be doing once a week

Geri Mazur is an award-winning small business-marketing consultant with more than 25 years experience moving people, products, and brands forward. She is the owner of Geri Mazur Marketing.

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