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Survey Says [RR 753]
Episode 75314th June 2022 • Remarkable Results Radio Podcast • Carm Capriotto, AAP
00:00:00 00:40:17

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Did you know a simple survey gathers valuable input from your customers about your business? It’s time to tap into the customer's viewpoint by listening to what they want. Your customer's input is a great source for your marketing plan. Find out how many survey responses give you a good sampling. Get info on conducting your own survey with links on the show notes page.

Rachel Spencer, Spencer’s Auto Repair, Krum, Texas. Rachel's Previous Episodes HERE

Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ

Key Talking Points

  • What do your customers value the most? What do they want from you?
  • Your customers are your best source for marketing
  • 62% of Rachels customers asked someone who they should go to. Implemented referral cards for customers. Those customers still checked Google for the number of reviews and what was said. 
  • 37% thought google reviews were important. 
  • Top 3 benefits to customers in Rachel’s shop- warranty, loaner cars, speed of service
  • Google Form and QR codes
  • Bad Google reviews- people make mistakes, it’s up to you to make it right and validate the other 5 star reviews. 
  • Alleviating customer stress by communicating clear expectations and following through- loaner car availability, financing, 
  • Surveying both emotions and thoughts- what were you feeling? What was your first thought?
  • To get a good sample you need at least 50 responses
  • New customers- why did they choose you?
  • Frequency of surveys- every few years unless there is a change in the environment (inflation, interest rates, fear of unknown)  
  • Number of questions- 10-12 questions  
  • Headline for the survey- “your opinion matters” 
  • Get survey ideas at Jimmy Alauria site:
  • Google Reviews Episode with Jimmy Lea [RR 747]

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