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Pro Gear Guide
Episode 1121st December 2023 • YouTube Success - YouTube for Business & YouTube Growth, Video Marketing • Matthew Hughes
00:00:00 00:21:46

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Are you ready to take your YouTube game to the next level?

This episode of the YouTube Success Podcast explores the Pro Gear Guide, a comprehensive resource available at kingofvideo.co.uk, where I shared insights on cameras, lighting, and other essential elements for creating a professional setup. This is aimed to guide you in making strategic investments to enhance your video production.

Highlights:

  • Cameras: Discussing the transition from mobile phones to dedicated cameras.
  • Microphones: Covering various microphone options, and discussing the importance of quality audio in video production.
  • Lighting: Exploring the benefits of Key Light Airs and Key Lights for optimal lighting conditions, with a focus on the flexibility and control they offer.
  • Accessories: Touching on the Stream Deck's automation capabilities and the significance of stabilisation through reliable tripods.
  • Capture Cards: Discussing the role of capture cards in achieving seamless connectivity between cameras and computers.

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Transcripts

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Okay, so you're getting serious with your YouTube game now, and

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you're thinking about upgrading the equipment that you've got.

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Maybe you're just starting, but you want to start with the best

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equipment that's available to you.

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So I'm going to give you all of the information I can about

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what I'd call a Pro Setup.

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The Pro Gear Guide is where all of information comes from.

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It's available at kingofvideo.co.uk, and you can go and download that for free.

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And in this Pro Gear Guide, I'm just going to go through the same

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as I did in the last episode.

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So if you listened to the last episode, I was starting with the Starter Gear Guide;

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and this, with the pro gear guide, I'm going to go through cameras, lighting, all

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of that kind of jazz and talk about what you can do to upgrade your setup and look

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I shouldn't do the intro, right?

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This is the YouTube Success Podcast.

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Of course, the issue here, you've either on YouTube or you'll find your

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way to the podcast on Spotify and Apple and all of those good places.

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This is a free podcast.

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I'm doing this because I love YouTube I love video, spent some time a few

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years ago looking at what I really love to do and it's teaching and

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talking about video based stuff.

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So if you're in for all of that, you want to improve your video game, you

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want to improve your YouTube game I'm gonna be interviewing some of

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the biggest YouTubers in the world.

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I've already done that if we're on episode 9 here, but we've got a

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few already done and I've got one coming with Jerry in episode 12.

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So stick around for all of that stuff.

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I'm finding the best people and you're going to get all

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of that from this podcast.

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So that's intro over and done with.

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Oh, no, it's not.

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Don't forget to review this.

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Share it.

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Like it.

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All that kind of good social stuff.

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All of those little indications that are important to us to let us know that

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you're actually enjoying this stuff.

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And thank you so much for those of you already, even by this episode, who

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have reached out to me on the socials.

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I am a normal human being.

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I know when you listen to podcasts and watch YouTube and some of these

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things, you can think though the people that you listen to or that

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you're talking to are out of reach.

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I'm not at all.

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I'm not in any way an influencer or a celebrity.

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I'm just a normal person who's trying to make

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a good living doing this good stuff as well and I absolutely

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would love to connect with you.

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So please go and seek me out on the socials, all the links are

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in the show notes of course.

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Alright, so let's talk about the Pro Gear Guide, the Pro Gear Guide.

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This is probably my favourite gear guide.

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You know I talked about the budget stuff and I always want to help people.

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where they're at.

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So some people can't afford to invest in more equipment and I

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totally understand that and I get it.

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I've been there.

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Do what you got to do with the money that you have.

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But the reason why I love the Pro Gear Guide is because this is where you can

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make huge leaps and bounds I think, by just investing in a small amount of

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equipment, but also how you can create an environment where it's good for you just

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to sit down and record these episodes.

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When I'm sitting here in my studio now, I just have to press a few

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buttons and I'm ready to record.

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Now, one caveat to that is you'll see that I talk about the Sony

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ZV-1, actually ZV-E10 as well.

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Now, ZV-1 is what English people would call it.

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I'll talk about that and I mention it.

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I'm actually using a Sony A7C, which is a bit more of an expensive

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equipment and there's a Sony ZV-E10, which is even better.

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Oh my God, I can't believe I saw that today.

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I've got so much GAS, which is Gear Acquisition Syndrome.

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I definitely want to go and buy that, but it's like two and a half grand.

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So I'm not going to go and do that right now.

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My wife would definitely kill me when I've got millions of

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cameras already in this office.

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I've got to find a way to justify that purchase for sure.

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Look, so the reason why it's my favorite is because when you buy all of this,

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a small investment, what I think is a relatively small investment, it's

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in a long term investment as well.

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It dramatically increases the likeliness that you're going

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to create video content, right?

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And it increases your opportunity to create video content when

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you're least feeling like it.

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Right now, this is late in the day and I don't know if, in the podcast, I've

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already talked about energy — Being in the right energy to film, but i'm

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definitely not in the right energy.

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If you go watch me on YouTube, you'll probably find them less

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excitable as I normally am.

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Maybe you'll disagree with me.

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I'm not sure.

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Let me know in the comments But I'm low energy here, right, but I know

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I need to get these episodes done.

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So I've been able to come and sit in my office almost 5PM.

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Pressed the buttons that I needed to do and I'm ready to record and I'm

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good like great, because I've got this permanent setup and it's not far away

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from the setup that I'm going to talk about here today, alright, so I think

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we've set this episode up well enough.

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Let's dig into it and talk about cameras then.

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So in the last episode we talked about the Starter Gear Guide

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and using your mobile phone.

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Now, if you move from a mobile phone to a dedicated camera like

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this and there's Sony ZV-1, which is the first recommendation.

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Or my previous recommendation, I now tend to say the ZV-E10,

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which is the next level up.

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The difference between the two, by the way, is one's a point and shoot with

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a fixed camera, a fixed lens, sorry.

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And the other one's a, I don't know if you could call it a point and shoot

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anymore because it has a detachable lens.

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All of a sudden, when you've got a detachable lens and it's an APS-C, APS-C

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camera, all of a sudden you can start to do really clever things with it.

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So the ZV-1, and the ZV-E10, great, you can purchase them, you can pick them up

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and you're ready to go straight away.

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And actually, when we're talking about those cameras, right

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now they're on super discount.

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And I know it's Black Friday, but it looks like these

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discounts are there for a while.

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So you can pick them up, what I used to say is about £700,

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but it's about £600 now.

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It's probably the same in dollars if you're in the US plus tax, right?

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So You can get these cameras relatively cheap and what it means is if you're

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using your mobile phone in the previous example You have to stop using your

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mobile phone or you have to set it up and put it on the tripod or something

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like that When you've got a dedicated device for filming you can just turn

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it on or have it permanently set up.

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So if you're on YouTube, you can see me looking at the camera now as I'm filming

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this and this camera that I've got here Is here all the time, all the time.

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I just come in, I turn it on, it's connected with a capture card,

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we're not going to talk about those in this episode, and I have

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a button to turn my lighting on.

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In fact, if you're on YouTube, I'll press the button here, you'll see

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my lighting go off and my lighting comes back on and I'm away to go.

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That's it.

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You know, I open Ecamm and a few other bits as well, but I'm ready to go.

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That's it.

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So that's the benefit because it means that for anyone that's

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ever set up equipment before, it takes you out of the good energy.

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You start to get frustrated with it.

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Sometimes things don't work quite as well.

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If you're setting up a studio environment or a filming environment every single

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time, in reality, you should test that environment because you've moved it about,

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you don't know if you've accidentally flipped a switch or something like

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that and you can easily disable the microphone, I've done that before, you

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can easily turn it into a different mode, you can turn in a different

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aperture or ISO, all the settings that these complicated cameras have.

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You can easily flick some of these switches.

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So then when you come back to review the footage, it's dead.

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The worst one is when the microphone doesn't work and you've got no sound

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because you can't recover from that.

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So having a dedicated setup means you just know the buttons that you need to press.

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There's no chance of you pressing these things and away you go.

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So investing in a camera like this is really good.

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And you know, the other great thing about it is there's..

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With Sony cameras specifically, they have a million menu

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items that can be confusing.

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It can be daunting when you first get it.

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There's loads of YouTube videos that help you get started with these things.

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When you do, you know that it's so flexible, you can do so many

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things, which means you've got more opportunity to be creative than

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you could with just a mobile phone.

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I reckon some TikTok is, will probably argue with that because you've got

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the device with you all the time,

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but I would say, strategically creative with your content because dedicated

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devices, cameras that are built to be cameras have the most amount of

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flexibility as it currently stands at time of filming this episode, of course.

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AI is changing some of that as well, by the way, just as a side note.

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Okay, so that's phones.

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Again, if you want this guide, go to kingofvideo.co.uk for, uh, co.

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co.uk and then just click on Start Here and download the Pro Guide.

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I'm going to talk about microphones now.

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Microphone is a SmartLav+.

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So, you know, we talked about that in the last one.

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That's a great investment.

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It would still work with some of this stuff.

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It is built specifically for a phone.

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So, depending on the camera, it might work or not work.

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But what I tend to look for is when we move across to these.

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There's a couple of different types of microphone.

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You can have...

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What I recommend there, which is the Rode Wireless GO, I think

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there's a Version 2 of this now.

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Rode Wireless GO gives you an opportunity to be wireless when you're filming.

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So right now, I've got the Yeti Nano in front of me, we'll

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talk about that in a second.

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And if I move away, as I move away, and I talk over here, you'll

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notice the sound is not as good.

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I'm hoping that's the case.

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You can hear me move towards and move away from the device.

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If I had a wireless microphone, or a lapel microphone, the sound

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would stay with me as I move.

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So that's one of the benefits of it.

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And also, as you've probably seen in TikTok, Instagram Reels, Shorts, you've

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probably seen people interviewing with these Rode Wireless microphones.

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I talked about it in the last episode.

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They put a DeadCat on the top, the wind muff, as some people call it, and

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they talk and pass it back and forward to the person they're interviewing.

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So, that does happen also.

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It gives you a great opportunity.

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It makes it a bit more flexible, perhaps, than just using the onboard stuff.

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No onboard microphone is good, by the way.

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ZV, ZV-1 and the E10, they're alright.

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They're not bad.

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You know, when you go to things like Descript, software like Descript, you

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can use Studio Sound and you can use AI to enhance the sound now, which makes

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the onboard stuff even more valuable.

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But I would say an external microphone like the ones I'm talking about here

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is probably where you want to be.

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Okay, stick into microphones.

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There's also shotgun microphones so if you're not sure about these and you're

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listening on the audio, a shotgun microphone is a directional one.

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If you're on YouTube you can see me just pulling this one.

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It's on down in front of me.

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This is a NTG4 actually, I think.

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It sits above me.

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It's not the one I'm using for the sound here, but the shotgun mics, what

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they'll do is they'll avoid the sound around them, and just, they get the

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sound direct, directly in front of them.

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So it means that when you're filming, you've got a better chance of getting

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the audio from the thing in front of you.

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Of course that doesn't work if it's two way, if someone's behind it,

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but for certain situations, that would be really, really useful.

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And then of course you've got lapel mics, which we've talked about before.

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Okay, so they're some good examples.

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Investment wise, £100 maybe for the Wireless GO, £150 maybe.

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I've actually got a really nice set of microphones, which is the DJI, uh, DJI,

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DJI, it's the, it's the version of DJI's Rode Wireless GO and the reason why I

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like it is it comes in a little case.

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It's a chargeable case and it's got two microphones built in and one receiver.

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So you put the receiver on the camera and then you got these two transmitters.

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So if you want to do on-the-road interviews, like podcasts, that kind

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of thing, you can give one microphone to your guest, one to you, and it

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sends them both to the receiver.

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I think it also record, you can also press record on those devices and it'll

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record to the device itself as well.

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It's so valuable, you know, like, this gear is a dream from when I

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started the video company in 2013,

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this stuff that we're talking about here just didn't exist or was so expensive.

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So to have it available for £100 or a couple of £100 is just a dream.

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Let's talk about lighting then.

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So the lighting I have in here, if you're on the YouTube channel,

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you saw me turn it off earlier.

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In the guide, I talk about Key Light Airs and Key Lights.

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So the difference between the two, the Key Light has a..

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like an attachment that you attach to a desk.

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It's like a screw on attachment.

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And the Key Light Airs have a desktop stand, which is the ones I've got.

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I've got two of them and they stand either side of me.

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Actually, if you're on YouTube now, you'll see that's turning one off and that's

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turning the other one off and then turning one back on and the other one back on.

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So you'll see the difference it makes.

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And that, so their individual controls on my Stream Deck, we'll talk about

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that in a minute, and then I've got a dual control, which turns them both on.

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When I'm recording like this, I want them both on.

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And the reason why that works in that way is because the

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key Lights are wireless, so they connect to your wireless network, they connect

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to the computer that you're working with, or your mobile phone, and then

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you've got a remote control to turn them on and off, and that's part of

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this setup that I was talking about where I say, ' You want to go in and

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press a few buttons and you're ready.'

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That's part of what makes that all happen.

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And so these key lights are just fantastic.

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Now the price of these is a couple of hundred quid.

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I think the key light airs were about £120 each.

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The Key Lights, the original Key Lights were about £180 I think.

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The super powerful, the very strong and just, you know, with it, Elgato stuff,

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I just love the build quality of those lights.

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You know, when you're looking at NEEWER, I talked about the ring

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light that's behind me in the Starter Gear Guide, like, yes, they're good.

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And I like the NEEWER stuff.

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I think it's good build quality there as well.

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Also Aputure.

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We used to use these Aputure lights, which again are more expensive, but

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oh my God, we traveled the world with those Aputure LED panels, tens of maybe

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even a hundred thousand plus miles in a suitcase with these led panels.

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And they just never let us down for seven years we use them, and then never let

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us down, but they were more expensive than the other ones I mentioned here.

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I discount them off this list as the Pro Gear Guide.

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I would say that they're kind of expert level.

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That's where I would put those things completely.

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Also in the lighting section, you'll see that the NEEWER Two

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Pack LED Video Lighting Kit.

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This has a soft box included.

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I don't know if they changed this, we bought these, the softbox

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build quality wasn't great, as softbox tend not to be, you know,

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they're a bit hit and miss really.

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A softbox is something where, if you've got a really strong light, a softbox

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or diffuser it's sometimes called, will just spread the light a little bit

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more, so you don't get the hot spot.

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So if I turn my lighting up, again, you'll only see this if you're on YouTube, if I

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turn my lighting up more than it is now, I mean, you can still see some hotspots

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straight away, but if I turn it right up, you can start to see it on my forehead.

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You see those two bands of light in the middle, just here, the bands of

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lights there, and these Key Light Airs, they have some diffuser.

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They have like a diffuser on the front of them, so the lighting is not bad.

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But it could definitely be better in my office.

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I'm, you know, I'm a recovering, recovering perfectionist.

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So this would have done my head in a long time ago.

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But actually I'm okay with this little bit of additional lighting.

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I could set this office up better.

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It's the tiniest office ever.

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It's not like Americans.

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Like Americans have like nice stuff coming from the ceiling and they

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have a bit more space behind them.

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When you've got these small box rooms in the UK, it's definitely

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harder to get everything together.

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I would probably say, if you're looking at my stuff on YouTube,

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the room probably looks bigger than it is, because it's not at all.

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Okay, so anyway, so lighting, so that's good.

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would always suggest two LED lights so you can have a left and right.

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You don't want them straight in front of you, that's what the ring light will do.

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Having them left and right really helps.

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And then there's just an optional thing here, which is the Stream Deck.

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Stream Deck is a little device, the one I've got is three by five.

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So I've got 15 buttons on it.

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This is a smaller one.

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And there's an Excel one that has more..

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the Stream Deck allows me to press those buttons and for things to happen.

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Nick Nimmin, who's a YouTuber, who's a fantastic guy

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explaining a lot of this stuff.

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He showed recently, I watched one of his videos where he showed

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you can press a button and a whole bunch of actions happen.

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It's like automation off the back of the button.

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It's a sequence of events.

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So he presses a button, it opens a bunch of programs.

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It turns it light lighting on, it hits record, all of those things

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in one click of a button just by setting up all those actions.

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So.

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Stream Deck is just so powerful for that.

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It's it feels gimmicky.

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I'll be honest with you, for something like that, where it's just a bunch

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of buttons, it feels gimmicky.

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But when you start programming those buttons to do the actions that you

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need, all of a sudden the gimmick goes and you just know it's a time saver.

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Really helps you out.

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Okay.

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So next I've got the stabilisation.

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So this is a tripod and I love Manfrotto.

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If I could choose tripods, any time of the day, it would always be

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Manfrotto, or Manfrotto as Americans say it, I've had these Manfrotto legs,

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professionals call them legs, the tripods.

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I had them just the whole time with the video company and

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they can travel the world.

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I think we replaced one of them because we bashed it around a

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little bit, but so good, you know.

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A lot of them are carbon fiber.

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They're just so strong.

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They really feel good, build quality wise.

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You get cheaper versions of tripods on Amazon, eBay and stuff.

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You can just feel the plasticness of them.

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And you just feel like they're going to break.

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They don't have weight inside them that really, you know, stabilise them well.

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And the other thing about the Manfrotto ones that the one I've

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listed, there's a Beefree, but I used to use the X Pod ones is

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they often have an in, a middle , like a shaft, if you want to

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call it that, that pops out and then you can turn it sideways.

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So you can film sort of dead on or you can film from the top down.

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And that's one of those, one of those strange requirements that you don't

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know you want until you've got it and then you don't ever want to go back.

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Okay, last couple of things then, well last thing really is capture cards.

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I think I said I wasn't going to talk about it, I didn't realise

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it was in this Gear Guide.

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Capture cards are one of those things that are kind of, in some

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ways, redundant now for some people.

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I still like to use a capture card, and just to understand what it does.

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A capture card will take the output of a camera.

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It will feed it like HDMI output of a camera and it will feed it into your

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computer to the USB port, which is fantastic because it means you get a

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full feed from your camera into your computer and it feels like a webcam.

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If you're watching on YouTube, you're seeing my camera output

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via a capture card into my Mac mini, which is brilliant, right?

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The reason why this is kind of redundant is because a lot of the camera makers,

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Sony, Canon, they've all done this now.

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You can output via USB straight into a computer.

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What I find is there's a bit of latency that happens when that happens.

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A little bit of a lag with the camera.

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So you sometimes get problems with the audio not being in sync and it's a bit of

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a faff to try and get all that working.

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So the reason why I like Capture Card still is because they offer that simple

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plug and play away you go, and you know, it sees it as a good device that

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you can use, a camera that you can use straight away and you're good to go.

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I like stuff that's plug and play.

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I like stuff that's easy to use.

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I don't want to have to faff around with it — download drivers, download

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extra things just to get stuff working.

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The Capture Cards give you that.

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I've included a couple of there.

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I will say the more expensive Capture Cards generally are the better ones

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if you find your plug in stuff and it doesn't work really pretty much

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straight out the box, it's either a dodgy one, well, I've had a few dodgy

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ones where they just didn't work very well at all or they were jumpy, you

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know, the picture was a bit dodgy or you do need a driver or something for it.

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It might be a non compatible one.

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So you really want things like the Elgato ones.

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I talk about the 4K60 Pro, which is actually internal to, it's not a

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USB one, it's an internal card for a Windows machine, things like that.

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They're just solid, you know.

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Again, talking about the Elgato brand.

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I've mentioned that before.

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A Stream Deck is now an Elgato brand I think.

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They're just solid devices, you know, more expensive, but solid, reliable, all

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that kind of stuff that you need when you're doing all of this good stuff.

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All right, and that's it.

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There's a summary in there.

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It tells you what to do next, all those kind of things.

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So, that's the Pro Gear Guide.

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Go and grab the freebie.

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This link is in the show notes.

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It's available just kingofvideo.co.uk like all of my stuff is and it really gives

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you a starting point and to get going.

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And look, I'd really appreciate it if you've listened this far and you

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enjoyed this episode and you like the gear that I'm recommending.

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Let me know, leave a comment, leave a review, like the post, go on to

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YouTube or maybe, like, or share the video or something like that.

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Anything that's good to get me a bit more social proof.

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You know, I asked for this every time.

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Maybe I'll stop asking at some point in the future, but we're episode nine, right?

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So we are just growing and we need your support to keep growing.

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We need the social shares and all that kind of stuff to grow this podcast.

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I really appreciate your time and attention.

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Thanks so much for listening and I'll see you in next week's episode.

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My name is Matt Hughes, King of Video.

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Bye.

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Bye.

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