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Remarkable Results Radio Podcast - Carm Capriotto, AAP EPISODE 554, 17th July 2020
Wife Raised the Kids and After 27 Years and Partnered With Husband to Open a Shop [RR 554]
00:00:00 00:34:30

Wife Raised the Kids and After 27 Years and Partnered With Husband to Open a Shop [RR 554]

Connie and Russell Cook owns Finish Line Automotive in Ocala, FL.

Talking points:

  • Husband and wife story of commitment to open their own shop
  • Russel had a long commute and worked at a dealership
  • Connie finds a going shop within three miles of home and Russell did the research
  • Russell has 27 years experience as a dealership tech
  • Russell know they needed help on the finance side of the transaction
  • They put a lot of money as a down payment but put them in a tough position with working capital. That is why Russell continued to work at the dealership for 5 monthsThey have survived with his normal income
  •  They will continue to take less of a salary to help the business get on a strong cash footing
  • They took ownership on February 1, 2020, and one month later Covid-19 hit. They are coming out of it very well
  • They kept some of their great, long time, people that have helped Connie transition
  • Connie had to learn to be a service advisor
  • Russell will jump in at whatever level he needs to do from counter to be in the bays
  • The business they bought had good consumer ratings. They keep hearing good talk about the business
  • They started with a database of 5,000 customers
  • They made a move on labor rates. They were too low compared to other shops. They also changed their menu prices
  • They fixed a credit policy that charged more if you used your credit card. Wrong thing to upcharge
  • A bright and well-lit waiting room
  • Fix it or repair the new businessComputer/Invoicing
  • Broadband speed
  • AC Recharger would not complete a functionCouldn’t get it repaired
  • Bought a used on
  • Scan tool
  • They were blessed with the technicians that were in the business and the affordability of the deal.He has 5 bays and 4 usable
  • An alignment machine

Resources:

  • Thanks to Connie and Russell Cook for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Love what we do, buy a cup of coffee HERE.

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