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391 : Amy Nicholas – Less how to and more taking permission to move forward
4th June 2019 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
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Amy says it like it is. You know all you need to move forward now do it. Many people get stuck with the “how to’s”. Always getting ready to launch. “Take permission” Amy says. Heck she gives you permission to be successful. Some really solid advice on mastering then moving forward.



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Here is transcript- It is automated so it is not perfect but it does seem to get better over time.

Amy:                                     [00:00]                     Or about the mindset. It’s 99% of mindset is 1% the how to

Cool voice guy:                  [00:04]                     welcome to the e commerce momentum, Bud jazz, where we focus on the people, the products, and the process of eating commerce. Selling today. Here’s your host, Steven Peterson.

Stephen:                             [00:18]                     So you’re looking for an advantage to help you with a brand. Well, one of the tools that you can use this scope, you could check out their product and then check out their competitors and find the keywords they’re competitors who are using and check out theirs and see that they’re not, and then say, okay, I’ve got an idea. Let me do this. Let me enhance your brand. That’s the thing you can bring to the marketplace. When you can hance the brand, you’re going to win that account. So try it. You get a free trial, but seller forward slash, scope, use the code omentum and save 50 bucks. It’s a free trial. Try it and see if you can enhance the brand. It’s time to get the listings right. So what should you do? You should get your images, right, right. So amazing freedom has a program to help you do that.

Stephen:                             [01:00]                     And we’ve used them. It’s phenomenal what they can do. You’ve got to go look at this. So you go to an amazing forward slash photos and take a look at the examples of what you can do with an image you take and you give them some sample images, some simple images, and then what they do is they take and um, insert them with lifestyle, uh, photos. And so all of a sudden you’re going to see an example of what a plain image looks like and then what it can be enhanced to. Why is this a value to you while you’re in the wholesale business? And guess what? You want to add value to the brand. And this is just a simple way to do it. They offer all those kinds of services. Scroll down to the bottom. If you really want somebody to help really improve this service and you want to bring value to that brand because you want exclusivity, the services that they offer for, um, listing enhancement will blow your mind.

Stephen:                             [01:48]                     So again, it’s amazing. forward slash photos take a look at what you can do for your brand that you’re trying to get. If you’re ready to learn about wholesale, then I suggest best from the nest and Robyn Johnson, her unstoppable Amazon Academy will help you learn from basically even open ending account. If you’re brand new to Amazon, but then all the way to brand building, how do you, how do you enhance Sabrina? How do you have that conversation? There’s 300 plus videos, probably more than that by now. So very simple, little as $49 a month. Best from the forward slash. M that’s it. Best from the forward slash m checkout the services that they offer, checkout some of the events that she hosts. Do you want to go walk around ASD? Check it out best from the forward slash. M We’ll come back to the ECOMMERCE momentum podcast.

Stephen:                             [02:42]                     This is episode 391. Amy Nicholas. Um, again, I say this a lot, get ready to be inspired, but I, I don’t know how you can’t be inspired by the people that have been on my podcast. I’m so fortunate. I get a chance to talk to some of the most incredible people, um, who have figured something. There is something now that might not be your something, so put it in perspective. But what I love about Amy is I love how she stopped looking for the how. I think that’s so important because I’m guilty of this all the time looking at how, how do I do this? How do I do this? Show me how to do this. You know, it’s not about the how, uh, she’s taking permission, uh, she accepting herself and the other thing she’s doing is turning everybody else off. Now listen to anybody else while she’s laser focused.

Stephen:                             [03:29]                     How powerful is that? How many times, you know, we talk about when you’re getting ready to go on vacation, it’s amazing the amount of work you could get done with your laser focused and you don’t have time for everything else. But her point is, that’s what you need to do in your business is to take that laser focus, get focused, stay focused, and follow through and turn everybody else off. And just a powerful, powerful interview by a very, very, a very cool lady and somebody who has figured that out and I just love it. Let’s get into the podcast and welcome back to the ECOMMERCE momentum podcast. We’re excited about today’s guest because, um, again, I like to see accomplishments, um, and how people get there because none of the stories that I’ve been told are easy. Not One person has ever come on my show and just say, Hey, this is easy, man. This is like, this is bread and butter, this is this slice of butter. Put It on the toast. It’s simple. Um, and I don’t believe this person’s going to tell us any different. Welcome Amy Nicholas. Welcome Amy. Thanks dude. And glad to be here. Would you agree with that statement? Easy?

Amy:                                     [04:31]                     Yeah. Not, I don’t like to say things are easy. I say that the hard part is the belief.

Stephen:                             [04:37]                     That’s interesting. That’s interesting. What does that mean? What does that mean to you?

Amy:                                     [04:41]                     Basically believing that you can do something that’s either been done before or you’re like by somebody else or belief that you can do something that nobody’s done before. Either way, it’s a, that’s the hurdle I think getting, getting people to where they want to go.

Stephen:                             [04:56]                     So when you think about like, you know, seeing somebody else who has a lot of success and that’s where is itself doubt, is it, uh, I’m, I’m not good enough. Is it? Um, there are somebody special, they’ve got a cape, they change in a phone booth with anybody younger than 30 is going to be like, what are you talking about Steve? But you know what I mean? What, what does it for you? Okay.

Amy:                                     [05:19]                     I think that people do struggle with a lot of self doubt and there’s probably not necessarily a lot of like motivational cheerleaders in people’s life that have given that kind of pumped up. You can do it. You got this. Um, you know, thinking back, I, I don’t recall many experiences other than some of my school teachers telling me, um, that I was, you know, special or somebody, which, you know, it was really just like, Hey, good job on your grades, you know, but like life skills, you know, I think people struggle because they have that sort of negative programming in their mind of, Oh, why am I doing this? This isn’t going to work. It didn’t work last time. I’m no good, so and so can do it, but not me. Um, so I think that’s sort of a mental program that just keeps playing in people’s heads.

Stephen:                             [06:06]                     Do you, you know, I saw a posting from somebody the other day and it was, hey, you know, I struggled to believe that you can make money online. And they showed their numbers and they were spectacular. I don’t know if it was an Fba seller emerge or whatever it was. It was really a strong number. And they were like, you know, I never believed it was possible because you hear everything, you know, you can make millions, right? If you listen to certain people. And then you hear the other people saying, these are all scams, 100% of them are scams. There are no way you can be successful online. It’s all gone. It’s this and that. Um, when you hear that, does that bring you right back to self doubt and self, you know, I mean in any way or do you just push past it because you’ve had so much success?

Amy:                                     [06:52]                     Yeah, I think I just got to a point where I was listening to the right people. I’m interested in mentors and motivational speakers and such, and just started to believe more about what they were saying then what was going on internally or other people were talking about and just sort of realize those comments were a little bit, um, they’re just, their experience was limited.

Stephen:                             [07:13]                     They’re jaded, right? They’re jaded for some reason and sometimes it’s reasons outside of their control. I mean, it, for sure, things have changed. Now you, um, you’ve sold on two different Amazon platforms, is that correct?

Amy:                                     [07:27]                     Um, well if you divide it up, let’s see, there’s a sty, Amazon merge or Merch by Amazon KDP print, which is like the kindle publishing division and I’ve sold also through the seller central Shopify, a connection channel, therefore doing print on demand. Okay.

Stephen:                             [07:44]                     Okay. So you’ve got some, some breadth of experience old, all three of those and I’m assuming one builds on another one. Um, they have changed since you started I would assume. Correct? Yes, definitely. When, when you see people that spout that failure and it’s hard and it’s getting challenging and this and that, maybe this is just common sense, you’re going to be like, does Steve, of course, is it the people who don’t want to change, who are afraid of change, who don’t adapt to change? And if they could get past that and accept it, they probably might have been successful.

Amy:                                     [08:19]                     I think that’s a part of it. Um, I also think you just have to really limit who you’re listening to and who you’re reading and just sort of shut out the rest of the world because one person will say it’s hard and then 10 people are going to chime in and agree because it’s something to talk about and it keeps them distracted from the reality and then the real people that are successful and just don’t worry about it, they’re out there putting in the work, you know, they’re not posting in the groups about how hard it is.

Stephen:                             [08:48]                     That makes perfect sense. Okay. All right. I think that’s very practical advice. So again, disconnect. Stop to me. Turn this off. I’ll listen to it, turn it off and uh, um, go and put your head down and do the work. Um, I assume you hit hurdles, you hit problems, you hit challenges. What got you to push past that?

Amy:                                     [09:10]                     I think finding, um, like again, the right mentors. Just listening to like one paid mentors or free mentors or both. The person I’m thinking of. Well, there’s been two very influential mentors in my life. Okay. Um, one being Bob proctor. Um, I listened to him just through youtube and decided to watch one of his live streams, uh, that was, um, like his live event that you could watch online and just like life changing stuff came from that income, relationships, health, all in a lot of, yeah.