eCommerce MasterPlan - Chloë Thomas EPISODE 239
Putting culture and customer excitement at the heart of growth with Swanwick's Alaina Frederick
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Putting culture and customer excitement at the heart of growth with Swanwick's Alaina Frederick

Alaina Frederick is the Chief Sales Officer at Swanwick, a retailer of blue light blocking glasses that help customers get a better night’s sleep. They launched in 2015 and have already sold over 85,000 pairs.